NEW
YORK, May 1, 2024 /PRNewswire/ -- Great American
Media, the destination for inspiring content celebrating family,
faith, and country, announced it has partnered with VideoAmp for ad
buying measurement and data capabilities transacting on the
company's linear channels, Great American Family and Great American
Faith & Living.
"VideoAmp has worked hard to deliver big data measurement
capabilities that show the value we deliver to advertisers and
enable us to report on how our channels target and optimize
consumers engaging with our brand," said Bill Abbott. "As advertisers make Christmas
buying decisions, they can do so with confidence knowing the
industry has a solution that accurately measures linear TV
audiences. We are grateful to have a more compelling option like
VideoAmp in the marketplace. I applaud the work of the VAB, who
under Sean Cunningham's leadership,
have been at the forefront of demanding accountability in data
analytics," Abbott concluded.
"We are thrilled to partner with Great American Media to deliver
advanced currency and measurement capabilities on behalf of their
business as we approach this year's Upfront," said Bryan Goski, SVP Sell Side Revenue at VideoAmp.
"By leading with a big data approach, together we can demonstrate
the power and unique nature of Great American Media's audiences to
our mutual advertisers and agency partners. The industry has asked
for a better measurement solution, and we are happy to lead the way
in partnership with Great American
Media."
VideoAmp has seen incredible adoption for its measurement and
currency solutions with 1400% YoY growth, 98% coverage of the TV
publisher ecosystem, 11 agency groups and more than 1,000
advertisers now working in close collaboration with our teams.
Great American Media joins the ranks of other prominent media
companies leveraging VideoAmp for currency guarantees including
Paramount, Warner Brothers Discovery, TelevisaUnivision, and NBC
Universal among others.
ABOUT GREAT AMERICAN MEDIA
Great American Media is
home to a family-friendly portfolio of brands including Great
American Family, Great American Pure Flix and Great American Faith
& Living. As the flagship linear TV network, Great American
Family features original Christmas movies, rom-coms and classic
series that celebrate faith, family and country. Great American
Pure Flix is a leading faith and family streaming service that
inspires, uplifts and entertains with content that you can
confidently stream with the entire family. Other platforms
include: Great American Faith & Living, the unscripted
companion to Great American Family that celebrates faith, family,
and country every day and every season; Great American
Adventures, a FAST (free ad-supporting streaming TV) channel that
offers scripted and unscripted content highlighting themes
including cooking and DIY, and Great American Community, a free
direct-to-consumer streaming app featuring short-form original
series hosted by well-known lifestyle experts. Great American Media
was established in June 2021 by
Bill Abbott and a group of US-based
family offices.
ABOUT VIDEOAMP
VideoAmp is a media measurement company
revolutionizing advertising. By leveraging the power of
currency-grade big data, VideoAmp's solutions allow clients to
access advanced audiences and real-time insights to plan, optimize
and measure media investments across platforms. With these
solutions, media sellers can increase the value of their inventory,
while advertisers can benefit from increased return on investment.
VideoAmp has seen incredible adoption for its measurement and
currency solutions with 13 major linear and streaming publishers on
board, along with all major media holding companies and several
independent agencies, with hundreds of advertisers now utilizing
VideoAmp to guarantee their media investments. VideoAmp is
headquartered in Los Angeles and
New York with offices across
the United States. To learn more,
visit www.videoamp.com.
MEDIA CONTACT:
Pam Slay
Network Program Publicity & Talent Relations
818.415.3784
pamslay@gacmedia.com
Thomas Graham or Aurora Silva
Crosswind Media & Public Relations
(512) 537-1414
media@crosswindpr.com
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SOURCE Great American Family