New book from Staffbase's Chief Strategy
Officer demystifies how business leaders can harness the power of
narratives to align and engage an organization
NEW
YORK, May 1, 2024 /PRNewswire/ -- Today,
Staffbase, a leading employee communications cloud provider,
celebrates the launch of The Narrative Age, a new book from
the company's cofounder and Chief Strategy Officer Frank Wolf. Written for business leaders and
professional communicators alike, the book provides compelling
insights into how to think about the role of communications in
shaping organizational vision and direction, offering a roadmap to
navigate the complexities of modern communication and stakeholder
engagement with confidence and clarity.
This book was written to demystify the
power of narratives and make best practices easily accessible and
understandable.
Inspired by his passion for aspirational communications in life
as well as business, Frank spent more than a year analyzing a wide
range of cutting-edge research and diving deep into real-world
examples of successful—and not so successful—communications to
learn and share with others the best practical ways to bring
inspiring, transformative narratives to life.
"Staffbase has worked with a great number of corporate
communication teams and leaders who possess a unique skill: they
can bring people together toward common objectives. Despite
individual differences that seem to block us in so many aspects of
everyday life, these communicators manage to inspire people toward
collective goals, focusing on what connects people rather than what
pulls them apart," says Staffbase CEO and cofounder Martin
Böhringer. "This book was written to demystify the power of
narratives, and to make best practices easily accessible and
understandable. Through a mix of research insights alongside
countless practical examples, it will show readers how to apply
narrative management in their everyday work."
"As the cofounder of a fast-growing global company, it has been
a privilege to be able to follow my passion to deeply research and
write about a topic as complex and fascinating as narratives," says
Wolf. "In writing this book, I aimed to uncover how narratives and
the narrative map of an audience can drive change and
transformation in every business. My hope is that every reader will
leave with narrative strategies and specific internal and external
communication scenarios that will make an impact within their
organization."
In addition to narrative best practices, the book covers the
psychology of storytelling, developing a mission statement, and
evolving authentic communications. It's a must-read for business
leaders looking to inspire cohesion and collaboration in their
workforce.
The book is now available in e-book, hardcover, and paperback
formats on Amazon. To learn more about The Narrative Age,
tune in to Wolf's live session during VOICES by Staffbase, a
virtual event on May 16, 2024, where
he will break down the art and science of developing a winning
narrative.
About Staffbase
Staffbase is the fastest growing
employee communications cloud, equipping many of the world's
leading companies with solutions to inspire every employee with
motivating communication. With almost 3,000 customers, Staffbase
helps organizations such as Adidas, Alaska Airlines, Audi, Blue
Apron, DHL, and Whataburger to inspire their people to achieve
great things together.
Staffbase connects companies with their employees through a
branded employee app, intranet, email, SMS, digital signage, and
Microsoft 365 integrations, all of which can be managed through a
single platform. Staffbase was named a leader in the 2023 Gartner®
Magic Quadrant™ for Intranet Packaged Solutions. Staffbase also
received the 2024 Choice Award for Intranet and Employee Experience
Platforms from ClearBox.
Headquartered in Chemnitz, Germany, Staffbase has offices worldwide,
including New York City,
London, Berlin, Sydney, and Vancouver.
Please visit staffbase.com for more information.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/frank-wolfs-the-narrative-age-unites-comprehensive-research-with-transformative-takeaways-302132769.html
SOURCE Staffbase Inc.