After a decade as a trailblazer in the wellness and pleasure
spaces, Foria celebrates its achievements and successful
evolution
BOULDER,
Colo., July 30, 2024 /PRNewswire-PRWeb/
-- Foria, the all-natural, botanical-forward intimate wellness
brand, this year celebrates its 10th anniversary. Founded in 2014,
Foria was one of the first brands to kick off the sexual wellness
boom, opening up public conversations about pleasure's crucial role
in overall well being. Over the past decade, the brand has expanded
into additional categories, including menopause, menstrual wellness
and bodycare. After 10 years of impressive growth, the brand
remains committed to addressing the unmet needs of people of all
ages.
Continued expansion into under-served markets and mainstream
retailers, coupled with Foria's dedication to modern-day sex
education have helped the brand stand out in a competitive
landscape, even in light of the social media censorship challenges
that many businesses in the industry face. As the space continues
to evolve (and new challenges emerge) Foria has remained an
outspoken advocate for people facing issues of access and education
around vital wellness products and services.
Foria will celebrate both the 10-year milestone as well as
National Orgasm Day (July 31) by
offering up to 40% off its products sitewide from July 27 - July 31. The company will also
celebrate its legacy of innovation with new "legalize orgasms"
merch, throwback marketing campaigns honoring the history of the
brand and more. The goal is to continue to build community and
reward its longtime consumers.
A few of the brand's notable achievements from the past few
years include:
- The launch of several entirely new products, including Vibrance
(daily use products designed to hydrate skin and alleviate
discomfort often present during midlife and menopause), Intimacy
Massage Oil, Cramps Be Gone (a bundle of products targeting common
issues experienced during menstruation) and a suite of entirely
CBD-free products.
- The launch of the School of Unlearning in the Spring of 2020;
this educational campaign featured diverse thought leaders who
shared their experiences with sex and sex education, helping their
communities unpack and unlearn the shame, heteronormative beliefs
and harmful narratives that often surround love, sex, gender and
intimacy – a reminder that pleasure and self-expression belong to
everyone.
- Expansion into 1,300 brick-and-mortar Ulta Beauty stores in
2022, along with the launch of several of Foria's hero products
online at www.ulta.com, including best selling products like Awaken
Arousal Oil with CBD, Intimacy Breast Oil, Intimacy Sex Oil with
CBD, Relief & Intimacy Melts and others.
- The launch of Foria's App on both the Apple and Android
platforms, connecting Foria's community to exclusive product
launches, promotions and more, with plans to further expand the
platform's educational offerings in the coming year.
- The launch of many of Foria's products on Amazon and Walmart
Marketplace.
- The launch of Foria's Practitioner Program, creating a
community of accredited women's health & wellness professionals
dedicated to modern day sex education, facilitating connections
between these practitioners and their communities and sharing
resources that each practitioner can pass along to their patients –
including those who may feel shame or stigma around reaching out
for help.
- The unveiling of new packaging and branding, with more
environmentally friendly materials and an eye toward the modern
consumer – introducing refillable product packaging, 100% PCW paper
and amber glass bottles with no paint, frosting or metallics.
- Continued dedication to sustainable practices (read more here),
with a focus on recyclable materials, waste reduction, close
relationships with vendors to identify better packaging options,
utilizing regional hubs to consolidate shipping and working closely
with the Environmental Department to review packaging and
merchandising for any hazards. In 2020, Foria assessed and shifted
all packaging and sourcing in accordance with the guiding
principles of BWE.
"It is with so much pride and appreciation that we celebrate
Foria's 10th anniversary and kick off our exciting National Orgasm
Day sale. It's been an honor to lead a brand dedicated to making
pleasure and connection more accessible for all and to
de-stigmatize the taboos around these vital and fundamental human
experiences. Foria normalizes conversations about pleasure and
intimacy and we stand for supporting people in their safe
explorations as individuals and in relationship with their
partners." says Jon Brandon,
Co-Founder and CEO of Foria. "Beyond developing and educating
people about our life-changing products, Foria's in-house experts
are committed to furthering our sustainability, education and
community initiatives. We look forward to continuing to innovate
via new products and fostering healthy communication while
continuing to support people throughout their lives."
Foria's products are currently available on foriawellness.com,
Amazon, Nordstrom, Ulta, goop, Walmart Marketplace and more.
About Foria
Foria is an innovative wellness company that makes
life-changing, all-natural, organic formulas for pleasure
enhancement, period care and menopause support. Rooted in the
belief that pleasure is your nature, Foria sets the standards in
the intimate wellness space for clean, innovative and highly
effective formulas. With award-winning products, Foria supports
intimate needs across every stage of life to bring more pleasure to
more people.
Guided by the wisdom of plants, Foria intentionally selects
botanicals to solve real needs and deliver meaningful results.
Foria's products are sustainably made from seed to shelf, with a
commitment to organic & regeneratively farmed ingredients and
low-impact packaging. Every product is made domestically in the
USA, with Mother Nature in mind
every step of the way.
Media Contact
Maddie Pasquariello, Band of
Insiders US, 1 4133447231, maddie@bandofinsiders.com,
https://bandofinsiders.com/
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SOURCE Foria