Foley Family Wines Adds High Ground Vodka to Growing Line of Spirits
30 April 2024 - 10:37AM
Business Wire
Foley Family Wines (FFW), the Sonoma County-based, family-owned
wine and spirits company, has announced the addition of High Ground
Vodka to its growing line of spirits. High Ground Vodka is a 100%
estate rye, small production, hyperlocal vodka crafted by Master
Distiller Joseph O’Sullivan.
“Vodka remains the largest spirit category, and High Ground is
the perfect entry into this segment,” said Shawn Schiffer FFW
President. “Similar to what we’ve seen in whiskey, gin, and
tequila, vodka is primed for premiumization. As a small batch,
estate vodka, High Ground is the perfect addition to FFW as we
expand and diversify our global spirits collection."
O’Sullivan and his team at FFW’s Minden Mill Distilling in
Minden, NV manage the process of crafting High Ground Vodka from
growing the rye grains, to distillation and bottling at Minden
Mill.
“High Ground is made locally from estate rye in the high desert
of Minden and pure water from Sierra Nevada snowmelt,” O’Sullivan
commented. “Small batch distillation allows us to have more control
over the process, so we can create a truly unique quality vodka
that is smooth with a hint of spice, perfect sipped neat or in
cocktails.”
Vodka is the largest category by 9L volume. High Ground’s price
segment, $22 - $30 is driving growth as the second fastest growing
segment at +6% and the second largest contributor to revenue growth
among unflavored vodka.*
High Ground Vodka (SRP: $30) is currently available in Nevada
and California.
For more information on High Ground, visit
https://foleyfamilywines.com/spirits/. For images, visit Images |
Foley Family Wines.
*Source: Circana, Total US MULO + Conv + Liq, 52 Weeks Ending
3-24-24
About Foley Family Wines
Established by Bill Foley in 1996, Foley Family Wines (FFW) is a
portfolio of highly acclaimed wines and spirits from some of the
world’s greatest estates. The company owns more than 24 wineries
and a distillery, each with its distinct style, legacy, and
approach to hospitality. FFW has expanded its portfolio
significantly since its founding, now including such storied brands
as Chalk Hill Estate Winery, Sebastiani, Roth, Banshee,
Ferrari-Carano, Chateau St. Jean, and Lancaster in Sonoma; Merus,
Silverado, and Foley Johnson in Napa Valley; Lincourt, Firestone,
and Foley Estates in Southern California; Chalone Vineyard in
Monterey County; Four Graces and Acrobat in Oregon; and Three
Rivers in Washington. FFW’s import wines include Lucien Albrecht in
France, Nieto Senetiner in Argentina, and 14 wine brands spanning
three of New Zealand’s most acclaimed winegrowing regions:
Marlborough, Central Otago, and Martinborough. The growing global
spirits portfolio includes High Ground Estate Vodka, Charles
Goodnight Texas Straight Bourbon Whiskey, New Zealand’s Lighthouse
Gin, El Mexicano Tequila, and The Loch Lomond Group collection of
Scottish Whiskies.
200 Concourse Blvd, Santa Rosa, CA, 95403; 707-708-7600;
https://foleyfamilywines.com
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MEDIA Nora Feeley, Sr. VP Communications & Events,
nfeeley@foleyfamilywines.com or
communications@foleyfamilywines.com