SAN
JOSE, Calif.,, April 26,
2024 /PRNewswire/ -- FirstHive, the leading provider
of customer data platform (CDP) solutions, has announced the
closing of its latest funding round led by Saama with participation
from Benhamou Global Ventures (BGV), Amit Singhal, and Twin
Ventures. Notably, existing investors Mela Ventures and angel
investor, Amit Midha, also
participated in the recently closed round of funding. This round
marks a new chapter for FirstHive as it expands in the U.S. and
aims to revolutionize customer engagement for enterprises
worldwide.
FirstHive was founded
in 2019 by Aditya Bhamidipaty with the goal of providing
modern enterprises with a single source of
intelligence to unravel customer identity and streamline data
within enterprises' marketing and analytics ecosystems. The
company has quickly emerged as a leader in the CDP space,
empowering brands to create deeply personalized customer
experiences and drive meaningful engagement across channels.
"We are incredibly excited to welcome Saama, Benhamou Global
Ventures, Amit Singhal and Twin
Ventures to the FirstHive family," said Founder and CEO of
FirstHive Aditya Bhamidipaty. "Their support and
expertise will be invaluable as we embark on the next phase of our
journey. This investment will enable us to expand our presence in
the US market, extend platform capabilities, accelerate AI
capabilities, and ultimately deliver more value to our
customers."
"Saama is thrilled to lead the latest investment round in
FirstHive," noted Partner at Saama, Hemant
Asher. "Our confidence
in FirstHive stems from four key factors: the
growing importance of first-party customer data for B2C and
B2B brands, FirstHive's proven track record with global
enterprises, the
platform's ability to compete and win against
respected global competitors, and the leadership team's
demonstrated maturity and results. We believe FirstHive is
well-positioned for continued success."
"In a cookieless world, CDPs have become indispensable for
enterprises looking to embrace generative AI," commented General
Partner at BGV Yashwanth Hemaraj. "FirstHive leverages first-party
data to
create deeply personalized experiences, turning the absence
of third-party cookies
into an opportunity for
more meaningful customer
engagement, automating decisions, and personalizing marketing. At BGV,
we are excited to back Enterprise 4.0 startups that leverage AI,
Automation, and Unique datasets to drive massive value creation
with global enterprises."
FirstHive was previously backed by Arka Venture Labs, New Wave Partners (VA, US), InfoEdge
Ventures (India AIF), Mela Ventures, and angel investor
Amit Midha, CEO, Alat.
About FirstHive
FirstHive, a premier global Customer Data Platform, is a tool
for consumer marketing enterprises to
consolidate all their opt-in
first-party consumer data. Once deployed,
FirstHive becomes the single source of truth of
customer identity & data within the enterprise's marketing and
analytics ecosystem. FirstHive acts as the brain or system of
intelligence by delivering seamless cross-tool & cross-channel
communication for the marketing teams and with its out-of-the-box
recommendation & assisted decision engine, directly enhances CX
and marketing ROI objectives. FirstHive is based in California with operations and customers
across the US, India, and
ASEAN.
Media Contact:
Ksenia Kulik
376826@email4pr.com
919-349-3786
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SOURCE FirstHive