Euro RSCG Announces Leadership Changes in Latin America

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Vale Assumes Chairman Role at Euro RSCG Latin America; Monteiro Adds Region's CEO Role to Existing Responsibilities NEW YORK, Dec. 6 /PRNewswire/ -- David Jones, Global CEO of Euro RSCG Worldwide announced today that Javier Vale, CEO of Euro RSCG Latin America will become Chairman of Euro RSCG Latin America. Ricardo Monteiro, CEO of Euro RSCG Lisbon will become CEO of Latin America; he will split his duties between Portugal and the Latin American region. Monteiro will also be a member of the Euro RSCG Worldwide Executive Committee and will report to Jones. Jones said, "Euro RSCG's Latin American region has been experiencing strong growth this year -- with Javier and his team responsible for these gains. And with Ricardo's ability to both acquire and develop new business from existing clients, I believe the possibilities for this area are limitless. I look forward to continued positive progression from both of them." Vale, one of Mexico's most respected advertising executives, joined the agency in 2003 when the agency he founded in 1981 became part of Euro RSCG. That agency, Groupo Vale Euro RSCG, was one of the top four agencies in Mexico with clients including Sony, Warner Music, Warner Bros, Frito Lay, Telmex, Cadbury Adams, DHL, Air France, Bratz, Pilgrim's, Aiwa, Reckitt Benckiser, BBVA, and Pfizer CHC & PPG. He was appointed CEO of Euro RSCG Latin America in 2004. He began his career in television in 1973, eventually becoming Sales Director at communications holding company Televisa for five radio stations, five magazines, four TV channels, and the Cable TV division. Monteiro came to Euro RSCG in 1999 from BBDO Lisbon, where he was CEO and Partner. Since joining the agency, he has led Euro RSCG to the top position in Portugal, where it has remained for the past 5 years. Under his leadership, Euro RSCG Lisboa, Euro RSCG Design, and Euro RSCG Retail have all been named Agency of the Year 2004 by Meios & Publicidade magazine with clients including McDonald's, Coca-Cola, and Nestle. In 2003 Monteiro was appointed to restructure Euro RSCG's operations in the Nordic region and the following year became Executive Vice President of Business Development for Euro RSCG Europe, a title which he held along with the CEO role at Euro RSCG Lisbon. Monteiro previously worked for Unilever for thirteen years in various marketing and sales positions in Spain and Portugal. At 29, he was one of that company's youngest Senior Managers. Upon leaving, he was Managing Director of the Elida Gibbs operation in Lisbon. Euro RSCG Worldwide, a leading integrated marketing communications agency, is made up of 233 offices located in 75 countries throughout Europe, North America, Latin America, and Asia Pacific. Euro RSCG provides advertising, marketing services, corporate communications, and interactive solutions to global, regional, and local clients. Industry benchmark The Gunn Report has ranked it as the only global agency to win two of the Top 10 Most-Awarded TV spots. The agency's client roster includes Air France, Carrefour, Charles Schwab, Citigroup, Danone Group, Diageo, France Telecom, Jaguar, L'Oreal, LVMH Louis Vuitton, PSA Peugeot Citroen, Pfizer, Reckitt Benckiser, Sanofi-Aventis, and Volvo. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext Paris: HAV.PA; Nasdaq: HAVS). Press Contact: Jenni Katz Powell Communications +1 212 475 6302 DATASOURCE: Euro RSCG Worldwide CONTACT: Jenni Katz of Powell Communications, +1-212-475-6302, Web site: http://www.eurorscg.com/

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