The Indian Skincare Brand Has Developed a
Proactive Approach to Skincare That Delivers Targeted Solutions as
Part of a Holistic Approach to Skin Health
FORT
LAUDERDALE, Fla., Jan. 7, 2025
/PRNewswire/ -- Elume is a skincare brand that has operated
out of India for the past four
years. Its innovative approach to skin health seeks to bring
forward natural beauty through effective, life-giving formulas.
These feature a unique blend of science and nature to prevent
common skin issues, enhance overall skin health, and provide
targeted treatment for multiple skin conditions.
"Our products stand out due to their unique blend of
scientifically-backed natural ingredients and proprietary
formulations," explained company representative Sukhbir Singh
Chimni. "We have created a proactive approach to skincare that
helps women around the world — especially those with melanated skin
— to receive the care and nourishment their skin deserves."
Elume's Asian-born philosophy takes into account more than just
skin. Its formulas stem from the needs of those living a busy
lifestyle in a tropical climate. This pushed its R&D team to
seek scientifically proven, exclusive botanical extracts that had
proven benefits not just for skin care but for skin health.
They also sought to enhance efficacy by combining these ingredients
into innovative formulas that used advanced delivery systems.
The result was a range of products that cultivate long-term
wellness and vitality. Many of these target specific skin concerns,
such as its Vitamin C range of cleansers, moisturizers, serums, and
toners. Each of these incorporates specific ingredient
combinations, such as adding Ashwagandha to the C+ Radiance Serum
due to its adaptogen behavior and benefits to overall skin
health.
Regardless of the specific condition, all Elume products are
science-backed formulas designed to ensure superior efficacy,
safety, and holistic benefits for the skin. From efficacy to
purity, Elume has developed a reputation in its home country and
the surrounding region for its ability to create skincare formulas
that simultaneously consider specific skin sensitivities while
remaining an active, effective, and safe part of a holistic
approach to consumer health.
About Elume
Elume is a brand from Skin Habits Pvt.
Ltd. and was launched in 2021 in the heart of North India, Chandigarh. The company operates
with family values and an emphasis on a better tomorrow. This
primarily focuses on leaving behind old, harmful ideologies that
have resonated for generations. The Elume team has over 20 years of
expertise in skincare and embraces an Asian-first philosophy
founded on meticulous research in the areas of melanated skin,
tropical weather, and a fast-paced lifestyle. Its products are
dermatologically tested, PETA-approved cruelty-free, and
manufactured at a WHO GMP-certified factory. Learn more at
elume.in.
Arvin Mondal
Director, International Business Development
M: +91 991 590 0348
E: 388379@email4pr.com
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SOURCE Elume
