Electrify Expo Industry Day Hosts Biggest Lineup of Speakers to Address Most Important Conversations in Electrification
16 April 2024 - 12:00PM
Electrify Expo, North America’s largest electric vehicle (EV)
festival, is back for its annual Industry Day in Long Beach, Calif.
on Friday, May 31, 2024. This year’s Industry Day is bigger and
better than ever, gathering thought leaders from top brands to
engage in thought-provoking conversations moderated by influential
journalists. As the biggest gathering of electrification and
mobility brands and professionals, Electrify Expo Industry Day is a
must-attend event for journalists, analysts and industry
professionals.
“The EV industry is at a real turning point, with misinformation
around adoption numbers, an election year influencing media
headlines, there has never been a more important time to gather the
industry and talk about the most important issues,” said BJ
Birtwell, CEO and founder of Electrify Expo. “At this year’s
Industry Day, we’re cutting through the noise and opening the door
to lively discussions and healthy debates around the opportunities
and challenges facing electrification. Once the programming
concludes in the morning, we’re getting people outside and giving
them what Electrify Expo is known for - hands-on experiences. After
the booth tours and press conferences with leading brands making
announcements and product reveals, the ride and drives and demo
courses will open and Industry Day attendees will have early access
to the festival grounds.”
The Industry Day Long Beach 2024 schedule is as follows, with
more surprises and speakers expected to be added shortly.
For the most up to date speakers and schedule, along with
tickets for Electrify Expo Industry Day, visit
https://www.electrifyexpo.com/industry-day. For group sales,
contact tickets@electrifyexpo.com.
Media interested in attending may request credentials by
emailing ee@skyya.com.
Title |
Details |
Cars & Coffee Networking | 8-9 a.m. |
Kickstart the morning with a cup of joe and meet the brilliant
minds that you'll be networking with throughout the day. |
State of the Industry | 9-9:10 a.m. |
James Carter, Strategist, Futurist, Leader,
Influencer and Principal Consultant at Vision Mobility, will kick
off the day discussing why the press and others became negative on
EVs and why he believes that will change. |
What's it Going to Take to Drive EV Adoption in the Heartland? |
9:15 - 9:35 a.m. |
One of the most significant challenges lies in getting people in
Middle America to embrace electric vehicles (EVs) even though most
people fit the bill on paper of being an EV owner - they own homes,
have multiple cars, etc. So, how do we get them to make the switch,
and what is standing in their way? Moderator: Sean
McLain, The Wall Street JournalPanelists: Ford
Motor CompanyKia, Steve Kosowski, Long Range Planning &
StrategyJD Power, Tyson Jominy, Vice President of Data &
Analytics |
Generative AI, Meet Automotive | 9:40 - 10 a.m. |
Generative AI and enhanced connectivity are set to transform the
automotive and mobility industry. But, what are the implications
for vehicle design, infrastructure, urban planning and the user
experience considering both the technological possibilities and the
societal impacts?Moderator: Ed Loh,
MotorTrendPanelists: Amazon Web Services (AWS),
Andy ShahbazianSibros, Steve Schwinke, VP of Customer
Engagement |
Is Tesla's Charging Network the Answer to the Country's
Infrastructure Problem? | 10:05 - 10:25 a.m. |
The switch to NACS simplifies connector design for all EVs, but
it’s bigger than Tesla. Drivers will still need to navigate
different networks, adapters, apps, station uptime, etc. How can
the industry work to improve the charging
experience?Moderator: Emily Dreibelbis, PC
MagPanelists: Qmerit, Tom Bowen, PresidentLaycee
Schmidtke, Miss Go ElectricVision Mobility, James Carter, Principal
Consultant |
Is There Really a Market for Electrifying Everything? | 10:30 -
10:50 a.m. |
Beyond EVs, where does it prove beneficial for products to go
electric vs ICE? Is electrifying everything what the consumer
wants? Moderator: Jaclyn Trop, Freelance reporter
for Fast Company, TechCrunch, Money and
morePanelists: Lightship RV, Ben Parker,
Co-Founder & Chief Product Officer Polaris, Josh Hermes, Vice
President, Off-Road Electric VehiclesCanoo, Greg Ethridge, Chief
Financial Officer Mercury Marine, Perissa Bailey, Vice President of
eSolutions |
The environmental impact of electrifying everything everywhere all
at once | 10:55 - 11:15 a.m. |
Beyond performance, electric vs. ICE options are known for their
positive environmental impact, but how much can they really make a
difference? Is there an impact beyond carbon emissions? Does the
country have the infrastructure to really support electrifying
everything?Moderator: Chris Harto, Consumer
ReportsPanelists: OshkoshRad Power Bikes, Pete
Boudreaux, Vice President, Supply Chain & Customer
OperationsLiving Vehicle, Matthew Hofmann, CEO and founder, LEED
Certified Architect |
How the luxury car market has made EVs G.L.A.M.O.R.O.U.S. | 11:20 -
11:40 a.m. |
While we often talk about accessibility in EVs, what about the
luxury market? What do consumers want when price is not a barrier?
How are luxury automakers thinking about the transition to
electric? Moderator: Basem Wasef, Robb
ReportPanelists: AlixPatners, David Steinert,
Director in the Automotive & Industrial PracticeLotus,
Massimiliano Trantini, Executive Director Commercial – The
AmericasMcLaren, Roger Ormisher, Vice President of Communications
and PR - The AmericasRolls-Royce, Gerry Spahn, Head of Americas
CommunicationsVolvo |
The Charged EV Debate in the 2024 Election | 11:45 a.m. - 12:05
p.m. |
In an election year, why are EVs such a hot topic for both parties?
Is there merit to the politicization? How can EVs come out on top
no matter who sits in the White House? Moderator:
James Bikales, PoliticoPanelists: Mike Murphy, CEO
EV Politics Lynda Tran, Former Senior Advisor to the Secretary and
Director of Public Engagement at U.S. Department of
TransportationTim Groeling, professor of communication at UCLA and
expert on political communications |
Automotive and Micromobility Press Tours | 12:30 p.m. |
Join us for a guided tour and media briefings at booths including
NIU, Kia, Volvo, Yokohama, Hankook, 2Swift and many more. |
Ride, Drive + Demo Experiences | 2 p.m. |
Connect with representatives from leading OEMs and micromobility
brands. Automotive Ride and DrivesAll the
automotive giants in one place giving you hands-on real-world
experiences with their latest and greatest including Tesla, Rivian,
Kia, Volvo, Ford, BMW, Porsche, Toyota, Lexus, Mitsubishi.
E-Bike + Micromobility DemosPower up your ride!
Join e-bike and micromobility demos with all the big players:
SUPER73, Stacyc, Kawasaki, Verge, KTM, NIU, Evolve, GoTrax. Don't
miss the ride of a lifetime with the industry's best. |
About Electrify ExpoElectrify Expo is North
America's largest outdoor electric vehicle (EV) festival showcasing
the latest technology and products in electrification including
startup and legacy EVs, electric motorcycles, bikes, scooters,
skateboards, boats, surfboards and more. The festival addresses one
of the most challenging barriers to mass adoption of electric
vehicles - first hand experience with the product - with meaningful
demonstrations and test rides. Top brands from around the world
exhibit and attend Electrify Expo’s events to meet consumers at all
stages on their path to electrification. 2024 events will take
place in Long Beach and San Francisco, Calif., Phoenix, Denver, New
York, Seattle, Orlando, and Austin, Texas. To stay up to date on
the latest news and announcements from Electrify Expo, visit
www.electrifyexpo.com and follow on Twitter, Facebook and
Instagram.
Media ContactSkyya PRee@skyya.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/75327dc9-9e57-492b-8171-6a110b293f5d