- eHi Becomes the Official Car Rental
Services Partner of NBA China -
SHANGHAI, May 23, 2024
/PRNewswire/ -- NBA China and Shanghai eHi Car Rental Co., Ltd., announced a multiyear marketing partnership
that makes eHi the Official Car Rental Services Partner of NBA
China on May 17,
2024. The partnership applies to Chinese
mainland.
Through the collaboration, eHi will strengthen its connection
with customers through NBA branded events and initiatives. eHi and NBA China will also collaborate on
new fan engagement initiatives that drive innovation and deliver
more diverse and flexible travel solutions.
"The NBA represents a standard of professional, dedicated,
competitive sportsmanship that delivers captivating experiences to
its audience," said eHi Chairman and CEO Ray Zhang. "As
for eHi, users are front and center. From the outset we have prioritized
innovation, upward mobility, and energy. We are confident that our collaboration
will bring benefits to our customers and to NBA fans in
China, and enhance their trust in
eHi. Our goal is private, secure,
and flexible travel solutions that reflect new lifestyle
possibilities."
"Our marketing partnership with eHi will build on our
longstanding relationship that is driven by innovation and fan
engagement," said NBA China Chief Commercial Officer Wayne Chang. "We
look forward to working together to find new ways to engage with
fans across the country and continue to grow the game."
The marketing partnership builds on NBA China and eHi's
relationship that began in 2016 when the companies collaborated on
a series of initiatives.
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SOURCE eHi Car Services