Doubleclick (NASDAQ:DCLK)
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DoubleClick Releases DARTmail 4.5 with Enhanced Reporting and
Advanced Functionality
- DARTmail 4.5 Upgrades Workflow, Domain and Delivery Reports and Integrates
with Return Path, Omniture SiteCatalyst and Aprimo Marketing Campaign Manager -
DENVER, July 26 /PRNewswire-FirstCall/ -- DoubleClick Email Solutions Summit
-- DoubleClick Email Solutions today announced the release of DARTmail 4.5, an
enhanced email marketing platform that addresses the growing demands of
marketers and publishers and provides customers with advanced delivery
reporting capabilities, enhanced usability and integration with Return Path's
Mailbox Monitor, Omniture SiteCatalyst and Aprimo Marketing Campaign Manager --
formerly DoubleClick Ensemble(TM).
Enhanced Delivery Reporting
DoubleClick is the first email service provider to provide complete integration
of Return Path's market leading delivery monitoring tool within the user
interface and at no additional cost. This advanced delivery reporting allows
DARTmail customers to analyze their effectiveness at reaching their
subscribers' inboxes at the same time as they evaluate other campaign
performance metrics.
In addition, new domain reporting gives users visibility into how well their
email messages are performing across the domains on a file. The advanced query
options give marketers the ability to analyze domain performance by any response
metric, enabling them to optimize their campaigns for specific destinations.
Streamlined Workflow
DARTmail 4.5 includes a simple five-step process for marketers to create and
deploy email campaigns, shortening the timeframe for marketers to begin mailing
and enabling them to rapidly respond to marketing opportunities. There are also
several User Interface enhancements designed to make DARTmail even more
efficient and easy to use for day-to-day users.
DARTmail Integration
In addition to the integration of Return Path, DARTmail 4.5 delivers some of
the deepest integration in the email service provider industry with many
leading solutions:
- Omniture SiteCatalyst. DARTmail's integration with Omniture
SiteCatalyst is the deepest and most comprehensive link between a Web
analytics solution and email deployment application. With the
integration, users can analyze DARTmail campaign visitor behavior in
SiteCatalyst to see how email visitors behave while onsite and then
seamlessly create remarketing campaigns through DARTmail based on the
subscriber Website activity.
- Third Party Direct Deployment. DARTmail 4.5 supports direct email
deployment and closed-loop integration between DARTmail and leading
campaign management solutions including Aprimo Marketing Campaign
Manager -- formerly DoubleClick Ensemble.
- SensorPro. Through it's partnership with Naragansett Technologies,
DoubleClick offers survey technology to all DARTmail customers. With
SensorPro, users can create branded, branching surveys, capture answers
and automatically import results into DARTmail.
"We are excited that DoubleClick recognizes the superiority of our delivery
monitoring solution and has shown their trust in us by embedding it in
DARTmail's reporting interface," said Matt Blumberg CEO of Return Path. "We
will continue to enhance our delivery monitoring tools to make them the best
available for DoubleClick users. Partnering with DoubleClick increases our
client reach with an additional 400 clients worldwide, and it also played a
role for our expanded seed list release, which includes B2B and international
domains."
"Our goal is to ensure our customers are the most effective email marketers in
the world," said Gary Black, Vice President of Product Management and
Engineering for DoubleClick Email Solutions. "To help them be successful, we
will continue to enhance our solutions to provide them the best possible
solution in the marketplace. In addition, by integrating DARTmail with leading
partners such as Omniture and Return Path, DoubleClick's customers gain unique
access to a truly integrated marketing suite for optimizing their email
communications."
About DoubleClick Email Solutions
DoubleClick Email Solutions delivers the most complete and flexible email
products and services to more than 400 companies globally. Many of the world's
most sophisticated marketing organizations across all industries leverage its
world-class technology, constant innovation and unrivalled insight into email
marketing to achieve superior results. DoubleClick Email Solutions is a
recognized leader in the industry, offering its flagship DARTmail service and
UnityMail software. Email Solutions clients benefit from DoubleClick's
comprehensive product and service solutions that enable them to successfully
profit from their email marketing investments.
DoubleClick Email Solutions is an operating unit of DoubleClick Inc. that
together with DoubleClick Digital Advertising Solutions provides agencies,
marketers and publishers the ability to successfully profit from their digital
marketing investments. DoubleClick has global headquarters in New York City
and maintains 21 offices around the world to serve its more than 2000 clients.
CONTACT:
Dave Frankland
DoubleClick
917.826.5580
DATASOURCE: DoubleClick Inc.
CONTACT: Dave Frankland of DoubleClick Inc., +1-917-826-5580,
Web site: http://www.doubleclick.com/