ST.
PETERSBURG, Fla., May 22, 2024
/PRNewswire/ -- The advertising experts at Valpak are helping
consumers get more out of the mailbox with the launch of their
latest direct mail innovation: Valpak Prime.
The industry-leading product bundle, which is being offered to a
select group of businesses for 2025 (12 opportunities in total, or
one per month), will elevate the visibility and reach of
participating brands, with 100 million points of engagement
possible. In addition to a first-of-its-kind "takeover" of the
entire Blue Envelope, the package includes an oversized insert
inside the envelope, as well as premium placement in USPS
Informed Delivery emails, digital engagement across social channels
and a full-page ad inside Valpak's sister property, Clipper
Magazine, which reaches 25 million homes alone. Custom-designed
sweepstakes and Instant Win components give consumers the chance to
win prizes, ensuring maximum engagement with Valpak's audience of
millions, and placement on ride along postcards rounds out the
extensive exposure delivered by Valpak Prime.
Consumer-favorite brands like Wendy's, Princess Cruise Lines and LEGOLAND® have
seen significant consumer buzz tied to their placement on the Blue
Envelope when paired with integrated social media campaigns,
skyrocketing their visibility in homes across America and targeting
fans with irresistible offers. Exclusive invitations for Valpak
Prime are being sent to industry leaders in the streaming,
entertainment, dining and retail categories and beyond this month.
The upfront booking window to secure this limited inventory for
2025 runs from July 1 to September 1,
2024, creating anticipation and momentum around potential
partnerships.
Jay Loeffler, Valpak's Chief Revenue Officer, shared his
excitement for this brand-boosting product, saying, "This exclusive
partnership program for 2025 offers brands a position that's
unparalleled in the direct mail space. By combining the most
powerful attributes of physical mail and the digital environment –
and by exploring options outside of usual advertising channels –
each 'takeover' represents an immense opportunity for this
hand-picked group of brands to reach interested consumers on a
nationwide scale. We can't wait to deliver 100% viewability in
the mailbox for these partners, and for consumers: the brands and
categories they've told us they want to see via our annual Valpak
Readership Study."
As consumers continue to be price-conscious given
the macroeconomic environment, Valpak Prime is set to come
through with much-needed savings on brands shoppers love. Since
Valpak's acquisition by privately held investment company
AmatoMartin in November of last year – also the parent company of
Clipper Magazine – the three have been working together to leverage
their strengths and collaborate on similar cross-organization
projects. Valpak Prime represents the first of many such
initiatives as they continue in their mission to help people save,
businesses grow, and communities thrive.
About Valpak
Valpak is the nation's premier direct mailer, trusted for 56
years by thousands of local and national businesses. We drive sales
and brand awareness through easy-to-measure, results-oriented
advertising solutions that work. Our network of nearly 140 local
offices provides unparalleled customer service and market knowledge
to business owners in 42 U.S. states. Each month, our Blue Envelope
of savings mails to more than 41 million demographically targeted
households, and we offer a diverse suite of additional, fully
customizable solutions driven by best-in-class data and targeting
capabilities. Contact us today at valpak.com/advertise or connect
on Twitter: @Valpak and Facebook: @ValpakAdvertising.
Media Contact
Tanya Creel
Director, Valpak Marketing & Communications
Corporate_Communications@valpak.com
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SOURCE Valpak