NEW YORK, July 16, 2024 /PRNewswire/ -- The
global denim jeans market size is estimated to grow by
USD 23.86 billion from
2024-2028, according to Technavio. The market is estimated to grow
at a CAGR of over 6.64% during the forecast period. Expanding
retail space is driving market growth, with a trend towards
recycling jeans from plastic and other materials. However, fierce
competition in apparel industry poses a challenge. Key market
players include AG Adriano Goldschmied Inc., American Eagle
Outfitters Inc., ASOS Plc, BESTSELLER AS, Dolce and Gabbana S.r.l.,
EDWIN Europe GmbH, Esprit Holdings Ltd., G Star Raw eStore BV,
Giorgio Armani S.p.A., Guess Inc., H
and M Hennes and Mauritz GBC AB, Kering SA, Kontoor Brands Inc.,
Levi Strauss and Co., LVMH Moet Hennessy Louis Vuitton SE, Pepe
Jeans SL, PVH Corp., Ralph Lauren Corp., Tapestry Inc., and The Gap
Inc..
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Denim Jeans Market
Scope
|
Report
Coverage
|
Details
|
Base year
|
2023
|
Historic
period
|
2018 - 2022
|
Forecast
period
|
2024-2028
|
Growth momentum &
CAGR
|
Decelerate at a CAGR of
6.64%
|
Market growth
2024-2028
|
USD 23863
million
|
Market
structure
|
Fragmented
|
YoY growth 2022-2023
(%)
|
6.12
|
Regional
analysis
|
APAC, North America,
Europe, South America, and Middle East and Africa
|
Performing market
contribution
|
APAC at 44%
|
Key
countries
|
US, China, Germany,
France, and Japan
|
Key companies
profiled
|
AG Adriano Goldschmied
Inc., American Eagle Outfitters Inc., ASOS Plc, BESTSELLER AS,
Dolce and Gabbana S.r.l., EDWIN Europe GmbH, Esprit Holdings Ltd.,
G Star Raw eStore BV, Giorgio Armani S.p.A., Guess Inc., H and M
Hennes and Mauritz GBC AB, Kering SA, Kontoor Brands Inc., Levi
Strauss and Co., LVMH Moet Hennessy Louis Vuitton SE, Pepe Jeans
SL, PVH Corp., Ralph Lauren Corp., Tapestry Inc., and The Gap
Inc.
|
Market Driver
The denim jeans market is experiencing significant growth due to
increasing global demand for apparel. However, this trend poses a
challenge as denim production consumes substantial resources such
as water, chemicals, and energy. To mitigate the environmental
impact, recycling denim jeans from textile waste is a viable
solution. This process transforms shredded denim into thin fibers,
which are then used to produce yarns. Innovations in denim
manufacturing, such as foam dyeing and laser finishing, minimize
water usage and chemicals. Collaborations between brands,
suppliers, and research institutions are driving the development of
water-saving technologies and practices, promoting sustainable
growth in the denim jeans market.
The denim jeans market is experiencing significant trends among
baby boomers, with a growing demand for denim collections that
cater to a wider size range. Parents' preferences lean towards
loose-fitting clothes due to comfort and convenience. The women's
population, especially, drives the market, as standards of living
continue to rise. The lockdown has shifted shopping behavior
towards essential services and clothing manufacturers and retailers
have responded by expanding their online channels. Manual laborers
and men in the segment prefer traditional work clothes like jeans,
shirts, and jackets. In contrast, women's wear market trends
include low-rise, curve, and straight-leg skinny jeans, trousers,
and other denim designs, patterns, and colors. Raw materials like
cotton remain popular for their durability and comfort. Fashion
clothing stores and specialty stores cater to various demographics,
while in-store purchases and branded store visits remain important
for those seeking a personalized shopping experience. The rise of
smartphone users and increasing internet penetration has boosted
e-commerce websites as a convenient shopping option. Fashion
influencers and awareness campaigns play a crucial role in setting
trends and driving sales.
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Market Challenges
- The denim jeans market faces intense competition in the apparel
industry, leading to a negative impact on demand. Brightly colored
bottom wear, such as dresses, leggings, and athletic and yoga
pants, have become popular and taken up significant retail space.
Consumers increasingly prefer these alternatives due to their
versatility. Additionally, inconsistent denim quality, resulting
from inadequate textile processing or poor recycling methods,
disappoints customers. Early fading, wear and tear, shrinkage, and
odor are common issues that affect the value consumers perceive. In
this competitive landscape, the demand for denim jeans may be
affected during the forecast period.
- The denim jeans market experiences various challenges in the
textile industry. Cotton-based denim jeans remain popular work
clothes and casual wears for both men and women. However, changing
fashion trends bring new designs, patterns, and colors to the
scene. Fitting type preferences, such as skinny fit, tapered fit,
regular fit, athletic fit, and others, impact consumer spending
capacity and price point. Fashion influencers and awareness
campaigns influence the sense of fashion, leading to eco-friendly
denim jeans with antimicrobial properties gaining traction.
Exporters and importers face challenges in sourcing high-quality
denim fabric from leading brands like Levi Strauss,
Levi's, Kontoor Brands, Wrangler, Lee, Spinoff, and Vans.
Offline channels continue to dominate sales, but online platforms
are growing in popularity. The mass market for denim jeans caters
to various segments, including women and casual wardrobe
preferences.
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Segment Overview
This denim jeans market report extensively covers market
segmentation by
- End-user
- 1.1 Men
- 1.2 Women
- 1.3 Children
- Distribution Channel
- Geography
- 3.1 APAC
- 3.2 North America
- 3.3 Europe
- 3.4 South America
- 3.5 Middle East and
Africa
1.1 Men- The denim jeans market is a significant
segment of the global apparel industry. In 2020, it was valued at
over USD50 billion and is projected
to grow at a steady rate. Consumers prefer denim jeans for their
durability, versatility, and timeless style. Brands cater to
various demographics, offering different fits, washes, and
finishes. Denim jeans are a wardrobe staple for people of all ages
and continue to be a popular choice for casual and smart-casual
occasions.
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analysis including forecast (2024-2028) and historic data
(2017-2021) - Download a Sample Report
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reports
The global women's apparel market is experiencing robust growth,
driven by evolving fashion trends, rising disposable incomes, and
increasing online shopping. Key players like H&M, Zara, and
Nike are expanding their product lines and leveraging digital
platforms to reach wider audiences. Sustainable and eco-friendly
fashion is gaining traction, with consumers demanding more ethical
choices. Asia-Pacific,
particularly China and
India, is emerging as a lucrative
market due to a growing middle class. Innovations in fabric
technology and personalized shopping experiences are further
propelling market expansion.
Research Analysis
Denim jeans have been a staple in casual wardrobes for decades,
with their durability and timeless style making them a must-have
for many. Made primarily from cotton, denim jeans come in various
designs, patterns, and colors to suit different preferences. Jeans
can be paired with shirts, jackets, or worn on their own, making
them versatile work clothes or weekend essentials. The denim fabric
used in jeans is known for its rugged texture and ability to adapt
to various fittings, from loose to snug. Exporters and importers
play a crucial role in bringing these denim collections to
consumers worldwide, offering a wide size range to cater to various
waistband adjusters and parental preferences. Denim jeans continue
to be a popular choice for baby boomers and younger generations
alike, with new styles and trends emerging regularly to keep up
with evolving fashion preferences.
Market Research Overview
Denim jeans have long been a staple in wardrobes around the
world, beloved for their durability and versatility. Made primarily
from cotton, denim jeans come in various designs, patterns, and
colors, catering to different preferences and fashion trends.
Fitting types range from skinny fit to tapered, regular, athletic,
and loose, with size ranges accommodating various body types. The
denim industry, a significant player in the textile market,
produces denim fabric for jeans, jackets, shirts, and work clothes.
The denim jeans market caters to both men and women, with leading
brands like Levi's, Wrangler, Lee, Spinoff, Vans, and others
dominating the casual wear segment. The market is influenced by
fashion influencers, awareness, and the sense of fashion among
different demographics, including baby boomers and the women
population. With the rise of eco-friendly denim jeans and denim
collections, the industry also focuses on sustainability and
antimicrobial properties. The denim jeans market is accessible
through both offline and online channels, with exporters and
importers playing crucial roles in global trade. Consumers'
spending capacity, price point, and fitting type are significant
factors influencing purchasing decisions. The denim jeans market
has been impacted by lockdowns and essential services, with
clothing manufacturers, retailers, and fashion clothing stores
adapting to changing consumer behavior through online channels and
e-commerce websites. Smartphone users and increasing internet
penetration have also contributed to the growth of the online denim
jeans market.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- End-user
-
- Distribution Channel
-
- Geography
-
- APAC
- North America
- Europe
- South America
- Middle East And Africa
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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