The Companies Release the First Phase in a
Series of Planned Product Integrations
SAN FRANCISCO, June 26,
2024 /PRNewswire/ -- Demandbase, the leader in
AI-driven account-based go-to-market (GTM), today announced it has
launched a new integration that is the first in a series of product
development plans with Gong, the leader in revenue intelligence.
The integration aims to improve the user experience for Demandbase
and Gong customers by enabling sellers to drive efficiencies by
creating a targeted people list with Demandbase data that can be
added directly into flows in Gong Engage, Gong's AI-powered sales
engagement solution.
"Our goal is to bring the power of Demandbase data, insights and
actions directly into the flow of work for advertisers, marketers
and sellers," said Michael Wilczak, chief strategy &
development officer at Demandbase. "This integration with Gong
surfaces relevant contact and account intelligence right in Gong
Engage to make it easy for salespeople to sync and add contacts to
Gong. There's a lot for our joint customers to get excited about,
and we look forward to sharing more soon."
Gong Engage is a full-cycle sales engagement solution for
creating, managing, and converting pipeline. Engage provides
sellers with a single view of their company's history with an
account, providing complete context, and making personalization
easier. To help prioritize where to focus, Engage provides
AI-powered recommendations for critical tasks to action based on
the context of customer interactions and allows collaboration
across the account team and leadership for efficiency. With
Demandbase's leading B2B account-based platform, today's launch is
aimed at making it even easier for Gong Engage users to access the
account and contact information they need in one place, simplifying
their workflows and giving them the insights to engage and close
the right accounts with accuracy and efficiency. Specifically:
- Sellers will be able to search Demandbase's entire third-party
company and contact database, get a clearer picture of overall
account and contact engagement, set up Connections, and more.
- Marketers will gain a new channel for integrated campaigns that
include sellers' workflows.
"In today's complex sales environment, it is essential that
teams are equipped with the right insights that will allow them to
take the right action at the right time to drive revenue success,"
said Eran Aloni, EVP of Ecosystem at
Gong. "Combining Gong Engage with Demandbase's account-based go to
market capabilities will help sales and marketing teams make more
informed decisions to drive greater alignment, grow pipeline, and
ultimately close more deals."
In the future, Demandbase and Gong customers will be able to
benefit from additional data integrations between the two platforms
through an embedded page within the Gong Platform as well as
through Gong data within Demandbase.
For more information, please visit
https://partners.demandbase.com/integrations/gong.
About Demandbase
Demandbase helps B2B companies hit
their revenue goals using fewer resources. How? By using the power
of AI to identify and engage the accounts and buying groups most
likely to purchase. Our account-based technology unites sales and
marketing teams around insights that you can understand and
facilitates quick actions across systems and channels to deliver
big wins. It's flexible, scalable ABM built for you.
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SOURCE Demandbase