Tool empowers brands with customizable,
user-friendly, and data-informed content creation at the speed of
creativity
NEW
YORK, May 14, 2024 /PRNewswire/ --
Key takeaways
- Deloitte Digital is launching CreativEdge, a production ready
Generative AI solution for customized, on-brand content
creation.
- CreativEdge delivers consistent, cross-media marketing and
sales campaigns including digital display, email, social media and
video storyboards with the push of a button. The cutting-edge tool
streamlines workflows for marketing and sales content production,
including text, images and translations in over 20 languages.
- The CreativEdge secure solution can be integrated into existing
datasets, processes and legacy systems, offering a flexible
solution that can function within an organization's current
technology, or combined with Deloitte's m/suite workflow and
content studio creative team for an end-to-end managed services
solution.
Why this matters
Tomorrow's customer wants to feel
seen by the brands they interact with. Deloitte Digital's latest
innovation, CreativEdge, is designed to empower marketing teams
with the capabilities of GenAI for content creation. This
end-to-end web-based tool simplifies content creation workflows,
enabling rapid concepting and building of creative assets and copy
for sales purposes or omnichannel marketing campaigns.
The introduction of CreativEdge signals a significant shift in
the marketing landscape, marking an evolution from hypothetical
GenAI discussions, to an accessible and user-friendly tool brands
can apply to ongoing projects with ease. This tool helps address
the increasing demand for personalization at scale while leveraging
existing approved brand assets and integrating into existing
workflows. Users can input their campaign goals and target
audiences into CreativEdge and instantly generate new text and
image content for email, social media, paid media and other
channels. It's a catalyst, providing creative professionals with a
unique advantage to amplify imagination.
Key quotes
"We wanted to keep humans at the center of
creativity as we were developing CreativEdge. While the technology
will produce the product, it still requires that human touch to
inform the tool with better data so that each brand-compliant
output is better than the next. We believe that a "humans in the
loop" approach aims to set a new standard in the marketing world as
it stands to uncover new possibilities and create real value faster
than ever before."
—Mark Singer, U.S. chief marketing officer and agency lead of
Deloitte Digital, Deloitte Consulting LLP
"As we continue transforming our business with GenAI, marketers
want tools that they can interact with. CreativEdge allows those
individuals to utilize GenAI, informed by data they submitted,
which helps to increase the quantity and quality of content they
ultimately generate. This tool will help marketers improve
productivity, and harness creative consistency without sacrificing
the value that brands expect today."
—Jenny Kelly, head of content, Deloitte Digital, Deloitte
Consulting LLP
Additional data
CreativEdge's launch comes at a time
when Deloitte Digital research indicates the demand for content has
increased by 54% from the previous year, with marketers only being
able to meet this demand 55% of the time. CreativEdge aims to
bridge this gap, providing a solution for producing
audience-specific, brand-compliant content with just the click of a
button.
The languages CreativEdge is currently compatible with
include Chinese, English, French, German, Italian, Japanese,
Spanish and more.
CreativEdge empowers marketers to lead the way on how
campaigns come to life. Some examples include:
- Marketing strategists can use CreativEdge to create
detailed personas to understand the behaviors of difference
audience segments, informing keyword research and SEO
strategy.
- Marketing campaign managers can use the creative concept
suggestions provided by CreativEdge to construct unique, compelling
marketing campaigns.
- Copywriters can develop personalized and localized
emails and social media captions to effectively reach each segment
of their audience. Similarly, graphic designers can use the
tool to develop a variety of assets that are tailored to the
audience's preferences.
- Social media managers can plan out a visual narrative
for video or audio content on social platforms, ensuring a
consistent and compelling story. Additionally, using personas, they
can develop tailored social media assets, including relevant
hashtags. This allows for highly targeted content that resonates
with specific audience segments.
CreativEdge was developed by a multi-disciplinary Deloitte
Digital team, comprised of leaders specializing in Content
Marketing, GenAI, Audience Segmentation and Workflow management,
combined with the development experience of Deloitte
Engineering.
For more information on CreativEdge, including a demonstration,
please visit
https://www.deloittedigital.com/us/en/accelerators/creativedge.html.
Connect with us on X or on LinkedIn to learn more.
Deloitte continues to scale its AI capabilities, alliances and
offerings following the introduction of its Generative AI
practice in 2023. With a full spectrum of tailored AI services and
its deep industry and domain knowledge, Deloitte supports clients
at every stage of their transformational journey, from developing
AI strategies to building and implementing GenAI solutions that
enhance productivity and deliver greater client impact. Deloitte is
infusing Generative AI capabilities across its own enterprise
rolling out purpose-specific Large Language Models (LLMs) and other
solutions to support specialized teams across its business. These
tools are applied with Deloitte's Trustworthy AI™ framework to
manage AI risks and improve user confidence and trust.
Additionally, Deloitte is increasing AI fluency, training more than
120,000 professionals via the Deloitte AI Academy™ and
investing more than $2 billion in
global technology learning and development initiatives to boost
skills in AI and other areas.
About Deloitte
Deloitte provides industry-leading audit, consulting, tax and
advisory services to many of the world's most admired brands,
including nearly 90% of the Fortune 500® and more than 8,500
U.S.-based private companies. At Deloitte, we strive to live our
purpose of making an impact that matters by creating trust and
confidence in a more equitable society. We leverage our unique
blend of business acumen, command of technology, and strategic
technology alliances to advise our clients across industries as
they build their future. Deloitte is proud to be part of the
largest global professional services network serving our clients in
the markets that are most important to them. Bringing more than 175
years of service, our network of member firms spans more than 150
countries and territories. Learn how Deloitte's approximately
457,000 people worldwide connect for impact at
www.deloitte.com.
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SOURCE Deloitte Digital