Dash Hudson Unveils New Social Media Trends Report Highlighting the Impact of Creators and AI
29 July 2024 - 3:50PM
UK Regulatory
Dash Hudson Unveils New Social Media Trends Report Highlighting the
Impact of Creators and AI
NEW YORK, July 29, 2024 (GLOBE NEWSWIRE) -- Dash
Hudson is pleased to announce the release of its latest Social
Media Trends Report: AI and Creators: Shaping the Next Era of
Social Marketing.
In this report, a new study by Dash Hudson and
NielsenIQ underscores the crucial role of creators in today's
social media landscape. The study reinforces the significant impact
of entertainment-driven content on TikTok, with beauty brands
achieving a 67% average sales increase when their Entertainment
Score is 5 or higher over a 52-week period. The Entertainment Score
is a patented technology by Dash Hudson that scientifically
measures how effectively TikTok content engages a brand's
audience.
"Over the past two years, the impact of
entertainment-driven content on TikTok has surged by 16 percentage
points, from 51% to 67%," said Kate Kenner Archibald, Chief
Marketing Officer at Dash Hudson. "Creator content achieves 12x
higher engagement rates and 14x higher effectiveness rates compared
to brand-generated content, with twice as many likes and comments.
This proves that in today’s landscape, creator-focused strategies
are leading the way, and entertaining content remains a cornerstone
of success."
The study highlights standout performers like
Sol de Janeiro, Rare Beauty and Starface, which have all leveraged
entertainment-focused TikTok content to achieve positive sales
growth over the past year. TikTok Shop, which launched in select
markets in 2021 and expanded to the US in 2023, has become a key
platform for converting captivating content into direct sales. By
2024, TikTok ranked as the #2 beauty e-commerce site in the UK and
#9 in the US.
In addition to the proprietary study, the report
features several key findings from Dash Hudson’s social media
management platform, including:
- Creator Partnerships Have
Evolved: Brands are increasingly favoring long-term
collaborations with creators, with 51% of creator posts now being
Reels, indicating a shift towards raw, authentic content.
- Creators Achieve Superior
Performance Metrics: Creator content achieves 12x higher
engagement rates and 14x higher effectiveness rates compared to
brand-generated content, with twice as many likes and
comments.
- AI Drives
Stronger Performance: Dash Hudson’s Vision AI tool
enhances creator strategies by providing predictive insights and
optimizing content performance. On average, ‘Star Performer'
content identified by Vision AI showed significant increases: +66%
in engagement, +30% in effectiveness, +29% in video views, and +40%
in reach compared to below-average predicted content.
To access the full report, 2024 Social Media
Trends Report Issue 2: AI and Creators: Shaping the Next Era of
Social Marketing, click here.
Contact:
For all PR and media inquiries or to speak with a representative
regarding this press release, please contact
pr@dashhudson.com.
About Dash Hudson
Dash Hudson is a social media management platform that equips
brands with intelligence and speed to stay ahead of the curve.
Through its sophisticated cross-channel insights and workflow
tools, Dash Hudson enables brands to create content that
entertains, engages and drives consistent business results. To
discover how Dash Hudson empowers brands to outsmart social, visit
dashhudson.com.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/22a5e11a-0a8f-431e-9acc-d6258986bfaf