Dove will celebrate Black hair Independence
Day and the 26 states that have passed CROWN protections since
2019
ENGLEWOOD CLIFFS, N.J.,
July 3, 2024 /PRNewswire/ -- Today,
July 3, Dove and the CROWN Coalition
celebrate the fifth National CROWN Day, commemorating the
inaugural signing of the first CROWN Act (July 3, 2019) to "Create
a Respectful and Open World
for Natural Hair." This year's celebration includes the
annual CROWN Awards and a call to action to join the movement to
end race-based hair discrimination nationwide and showcase
#CROWNLove on social media.
The hallmark event of National CROWN Day is the annual CROWN
Awards, presented by Dove. Hosted by Tai Beauchamp, the 2024 intimate ceremony was
held in Los Angeles, CA, at The
Blackbird House, and highlighted the extraordinary strength, grace,
and impact of notable Black women and girls whose talents and
leadership help advance the legacy of Black beauty and
brilliance.
"Dove is proud to celebrate this major five-year milestone and
all the progress made to end race-based hair discrimination in
the U.S.," stated Tish
Archie-Oliver, Head of Diversity, Equity, Inclusion &
Belonging, Unilever NA "While there is much to celebrate with
26 states and 50 municipalities that have passed CROWN legislation
(or Executive Orders), there is still work to be done. We look
forward to continuing to uplift Black women and girls and
encouraging people to proudly showcase their #CROWNLove as part of
this year's National CROWN Day celebration of Black hair
independence."
2024 National CROWN Day highlights include:
- 2024 CROWN Awards presented by Dove and hosted by
Tai Beauchamp. The 2024
honorees include: Uzo Aduba
(Emmy Award-winning actress, producer and activist); Supervisor
Holly J. Mitchell (LA County
Supervisor and CROWN champion), Graceyn "Gracie"
Hollingsworth (voice of "Gracie's Corner"), LaTosha Brown (Activist, Visionary,
Institution Builder and Creative), and Eunique Jones Gibson (Founder and CEO of
Culture Brands and The Happy Hues Company). Special guests included
actress Tina Lifford, actress
Yaya DaCosta, Olympian Ibtihaj
Muhammad, Oscar Award winner Matthew A.
Cherry, actress Novi Brown,
and many more.
- Dove will partner with beloved digital children's series
Gracie's Corner for a second year in a row to
create a new custom short focusing on #CROWNLove and
encouraging Gracie's young audience to love and celebrate their
hair.
- July 3 (National Crown
Day) – driving a swell of conversation with CROWN Day posts
from CROWN Award honorees, trusted messengers Tabitha Brown, Dr. Raquel Martin, Tina
Lifford, and others; national and local affiliate
newscasters wearing their "Natural Hair on Air,"
encouraging people to post photos of their natural or protective
styles on social media using #CROWNLove.
- Visit Dove.com/CROWN to learn more about the CROWN movement and
take action by signing the official CROWN Act petition. Be sure to
tag @Dove, @TheCrownAct and #CROWNLove on all CROWN Day celebration
posts.
About The CROWN Coalition
The CROWN Coalition was formed in 2019 by founding members Dove,
National Urban League, Western Center on Law & Poverty and
Color of Change to "Create a Respectful and
Open World for Natural Hair." This alliance
was formed to create a more equitable and inclusive experience for
Black consumers through the advancement of race-based hair
discrimination legislation known as The CROWN Act. The CROWN
Coalition now includes over 100 community organizations working
toward real, actionable change.
The CROWN Coalition was created by Dove, along with a team of
Black women, including Esi Eggleston Bracey (Unilever's Chief
Growth and Marketing Officer), Adjoa B. Asamoah (CEO of
ABA Consulting), Orlena Nwokah Blanchard (Managing Partner of Seven
Elements Group) and Kelli Richardson Lawson (CEO of House
of JOY).
To date, the CROWN Act legislation (and/or Executive Orders)
inspired by the CROWN Act has been enacted in 26 states and 50
municipalities, positively impacting the lives of more than 30
million Black people in the US. While there has been significant
progress made, there is still so much more work to be
done.
The 26 states include California, New
York, New Jersey (2019);
Virginia, Colorado, Washington, Maryland (2020); Connecticut, Delaware, New
Mexico*, Nebraska*,
Nevada, Oregon*, Illinois* (2021); Maine, Tennessee*, Louisiana*, Alaska*, Massachusetts (2022); and Minnesota, Arkansas, Texas, Michigan (2023), and Vermont (2024). A CROWN-inspired Executive
Order is in place in Arizona
(2023) and Kentucky (2024). The
state of New Hampshire has passed
the CROWN Act, pending the Governor's signature. Once the Governor
of New Hampshire signs, we will
officially have 27 states with CROWN protections.
*Legislation inspired by the CROWN Act.
About Dove
Dove started its life in 1957 in the US,
with launch of the Beauty Bar, with its patented blend of mild
cleansers and ¼ moisturizing cream. Dove's heritage is rooted in
care – proof, not promises grew Dove from a Beauty Bar into one of
the world's most beloved beauty brands.
Real women have always been our inspiration, and since the
beginning, Dove has been wholly committed to providing superior
care to all, and to championing real representations of beauty in
our advertising, communications and campaigns. Dove believes that
beauty is for everyone, and the Dove mission is to ensure a
positive experience with beauty is universally accessible to
all.
For 65 years, Dove has been committed to broadening the narrow
definition of beauty in the work they do. This includes the 'Dove
Real Beauty Pledge,' and commitment to:
- Portray women as they are in real life with honesty, diversity
and respect. We feature women of different ages, sizes,
ethnicities, hair color, type and style.
- Represent individuals with zero digital distortion, with all
images approved by the women they feature.
- Help young people build body confidence and self-esteem through
the Dove Self-Esteem Project, the biggest provider of self-esteem
education in the world with a goal to educate 250 million young
people by 2030.
PR CONTACT:
Heather Brown
Heather@TheHouseOfJOY.com
c: 917-528-1209
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