CHAPEL HILL, N.C., Sept. 4, 2015 /PRNewswire/ -- Physician
E-sampling is becoming well established across many companies and
therapeutic areas, and has become a key marketing sales tactic in
recent years. However, some organizations are still slow to fully
adopt E-sampling as a supplement to traditional sampling.
According to research by benchmarking firm, Best Practices, LLC,
physician E-sampling has been seeded across multiple therapeutic
areas- including diabetes and most other large chronic areas. While
E-sampling has been in place for five or more years at many
companies, 1/4 of the benchmark class is still new to the channel.
Physician E-sampling innovation seems to be stimulated
simultaneously by difficulty reaching physicians, sales resource
limitations and evolving specialty models.
The related report, "Current and Future Trends in Physician
E-Sampling: Managing for Superior Sales, Access, Service & Cost
Benefits," identifies and documents current practices and trends in
physician E-sampling across the biopharmaceutical industry.
Key study objectives were:
- Benchmarking how pharmaceutical companies organize their
efforts in E-sampling
- Identifying common organizational structures, budgets, and
performance measurement processes
- Gaining insights into trends, challenges, and lessons learned
in this tactic
This report will help organizations to improve the efficiency
and effectiveness of their E-sampling programs through the
benchmarks provided by 31 leaders at 22 organizations, including
nine Top 25 pharma companies.
To access the full report, or to download a complimentary
summary containing insights found in this report, click on the
following link: http://www.best-in-class.com/rr1160.htm
For more information on other recent primary research studies,
contact us at 919.403.0251. For related research, visit our Best
Practices, LLC website at http://www.best-in-class.com/.
ABOUT BEST PRACTICES, LLC
Best Practices, LLC is a
leading benchmarking, consulting and advisory services firm serving
biopharmaceutical and medical device companies worldwide. Best
Practices, LLC's clients include all the top 10 and 48 of the top
50 global healthcare companies. The firm conducts primary research
and consulting using its comprehensive proprietary benchmarking
tools and analysis. The operational insights, findings and analysis
form the basis for our Benchmarking Reports, databases and advisory
services to support executives in commercial and R&D
operations. Best Practices, LLC believes in the profound principle
that organizations can chart a course to superior economic
performance by studying the best business practices, operating
tactics and winning strategies of world-class companies.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/current-and-future-trends-in-physician-e-sampling-programs-for-the-pharmaceutical-industry-300138413.html
SOURCE Best Practices, LLC