Investment from Bessemer Venture Partners,
Bain Capital Ventures, and Menlo Ventures, follows profitability
milestone and industry-defining platform innovations
NEW
YORK, Jan. 24, 2025 /PRNewswire/ -- ShopMy,
the platform transforming creator marketing into a powerful
performance channel, announced today a $77.5M Series B funding round led by Bessemer
Venture Partners and Bain Capital Ventures, with participation from
Menlo Ventures and previous investors Inspired Capital and
AlleyCorp. The round features Jeremy
Levine, Bessemer Venture Partners (Pinterest, Shopify,
LinkedIn); Scott Friend, Bain
Capital Ventures (Rent the Runway, Attentive, Docusign);
Amy Wu, Menlo Ventures (Higgsfield,
Mozi, Epic Games), and strategic investors including Geoff Donaker (Yelp COO), Eric Chan (Gap CBO), Campbell + Jett
Puckett, Shea McGee, and
Camila Coehlo.
A New Era for Creator Marketing
ShopMy has transformed creator marketing from an intangible
asset into a measurable performance channel, delivering metrics
previously exclusive to paid search and social. The platform
combines direct creator connections, paid partnerships, and
affiliate marketing with breakthrough automation features
launched:
- Lookbooks: ShopMy's automated gifting feature, Lookbooks has
been used to send product over 190,000 times, reducing the time
spent on gifting initiatives and minimizing product waste.
- Opportunities: A performance-driven feature that enables brands
to intelligently allocate budgets and guarantee creator coverage,
Opportunities has been used to generate 16,000 pieces of creator
content in less than six months, garnering over 125M views.
This comprehensive approach has driven over $352M in brand sales at a 5x return on investment
for brands, with more than 100,000 creators now driving
commissionable revenue through the platform.
"By combining the authenticity of creator content with the
precision of performance marketing, we're empowering brands to
transform creator partnerships into a scalable performance engine,"
said Harry Rein, ShopMy's co-founder
and CEO. "This funding allows us to continue empowering brands to
unlock the full potential of creator-driven commerce."
Scaling Performance Through Influence
With this investment, ShopMy will grow its team and expand
across new verticals including health & wellness, food and
beverage, hospitality, and kids & family, while deepening its
leadership in fashion and beauty. Leading brands such as Lululemon,
Nordstrom, Dior, Hill House Home, and Sakara highlight that the
most premium brands trust ShopMy to drive measurable results.
Today, more than 50,000 brands are commissionable via ShopMy and
over 550 brands rely on ShopMy's technology to transform creator
partnerships into performance marketing channels.
"ShopMy has cracked the code on scaling authentic influence,"
said Jeremy Levine, Partner at
Bessemer. "By transforming trusted recommendations into measurable
performance marketing, they're pioneering an entirely new approach
to commerce. Their remarkable growth and profitability demonstrate
the massive potential of this market, and we're thrilled to partner
with them as they expand their vision."
About ShopMy
ShopMy is a premium, all-in-one, creator-centric ecosystem
connecting top brands and influential creators. Through its
seamless suite of tools and features, ShopMy transforms how these
partnerships scale and perform, combining authentic content with
measurable results that deliver an average 5x ROI while building
lasting brand value.
With innovative features like Lookbooks and Opportunities,
ShopMy is pioneering new ways for brands to effortlessly discover,
activate, and measure creator partnerships. Expanding globally and
across verticals beyond fashion and beauty, ShopMy continues to
redefine how authentic recommendations drive performance
marketing.
Press Contact:
Jaimen@shopmy.us
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SOURCE Shop My Shelf, INC.
