Strategic Expansion Solidifies Craveworthy
Brands Rapid Growth in the Culinary Space
CHICAGO, July 1, 2024
/PRNewswire/ -- Craveworthy Brands, the innovative fast-casual
restaurant platform company that is home to leading concepts such
as BD's Mongolian Grill, Dirty Dough, Flat Top Grill, Genghis Grill, Hot Chicken Takeover, Krafted
Smashburgers, Lucky Cat Poke Co., Pastizza Pizza & Pasta,
Scramblin' Ed's, Sigri Indian BBQ, Soom Soom Mediterranean, taim
Mediterranean Kitchen, The Budlong Southern Chicken and Wing It On!
has announced its new Craveworthy Kitchen in Hayden Hall on the
second floor of 333 South Wabash Avenue.
Craveworthy Kitchen marks a one-of-a-kind initiative for the
Company as it expands its footprint with a co-branded space,
providing consumers with the unique opportunity to experience
multiple of its craveable brands in one convenient location. Hayden
Hall pays tribute to Sophia Hayden
who is known for designing the Woman's Building at the 1893 World's
Columbian Exposition, famously known and inspired by Chicago
World's Fair.
"Craveworthy Kitchen at Hayden Hall is a game-changer for
Craveworthy Brands, telling an exciting new chapter in our story,"
said Gregg Majewski, CEO and
Founder of Craveworthy Brands. "Born from the heart of
Chicago, many of the brands
showcased here embody the city's vibrant culinary spirit."
Located in the city's famous "Big Red" skyscraper in South Loop,
Craveworthy Kitchen at Hayden Hall is generally open from
11 a.m. to 4 p.m. Monday through
Friday, with the exception of its breakfast concept and cozy
coffee shop which open as early as 8
a.m.
The Craveworthy Kitchen location boasts an expansive space
covering over 25,000 square feet, featuring food court-style bays.
With its carefully curated selection, it is the ultimate
destination for culinary delights and diverse dining experiences,
including:
- Krafted Smashburgers: Krafted Smashburgers is a
chef-created burger bar from the world-renowned chef, Robert Kabakoff. The hand-crafted burgers are
inspired by Kabakoff's global travels and tell the stories of the
cultures, communities and individuals they are named after.
- Lucky Cat Poke Co.: From culinary masterminds Chef
Becca McIntyre and Chef Kabakoff,
Lucky Cat Poke Co. is a poke restaurant offering a variety of fresh
and savory apps, chef-made signature bowls and create-your-own
options.
- Pastizza Pizza & Pasta: The concept brings the best
of Italy to the dinner plate with
a delectable fusion of pizza and pasta. Consumers can indulge in
mouthwatering creations by Chefs Kabakoff and McIntyre, crafted
with authentic flavors and the highest quality ingredients.
- Scramblin' Ed's: This fresh new breakfast spot
introduces hand-held savory morning options fans can enjoy on the
go, featuring delicious breakfast sandwiches, bowls and more.
- The Budlong Southern Chicken: The Chicago-born and Nashville-inspired fast casual chain is rooted
in Southern chicken vibes serving hand-battered and fried-to-order
hot chicken sandwiches and sides like Mac n' Cheese, Farm Slaw,
Hushpuppies and the best banana pudding.
Craveworthy Brands is also working on adding two more concepts
at Hayden Hall along with a bustling full-service restaurant which
are currently in various stages of development. Once Craveworthy
Kitchen is complete in the coming months, the Company plans to hold
a grand opening celebration late summer or early fall for all of
its guests.
Majewski continued "This venture underscores our
relentless commitment to innovation, empowering our brands to
thrive in new markets and staying ahead of trends in the evolving
space. Offering an unparalleled culinary experience like this in an
area that is bursting with flavor is a significant milestone for
our company."
As Craveworthy Brands continues to expand its presence
nationally, it projects $1B in
systemwide sales within approximately five years and plans to
acquire additional brands, open nearly 17 corporate locations and
open over 60 virtual restaurants throughout 2024.
Along with its growing pipeline of emerging and legacy brands,
the Company is eager to welcome new owner-operator franchise
partners under its umbrella of craveable brands. Craveworthy Brands
is actively seeking growth-minded individuals who are hungry for
success in the exciting category and ready to plug into the
platform's systems to ignite growth and opportunity.
For more information about Craveworthy Brands and its concepts,
please visit www.craveworthybrands.com. For more about the
franchise opportunities, please visit
www.craveworthybrands.com/franchising.
About Craveworthy Brands
Craveworthy Brands, the
parent company of Bd's Mongolian Grill, Dirty Dough, Flat Top
Grill, Genghis Grill, Hot Chicken
Takeover, Krafted Burger Bar + Tap, Lucky Cat Poke Co., Pastizza
Pizza & Pasta, Scramblin' Ed's, Sigri Indian BBQ, Soom Soom
Mediterranean, taim Mediterranean Kitchen, The Budlong Southern
Chicken and Wing It On!, is dedicated to invigorating and
supercharging legacy brands while nurturing and growing emerging
brands. The company brings together diverse, yet complementary
brands and an accomplished, veteran leadership team in the growing
culinary space. In addition to building and operating leading
restaurant brands, Craveworthy Brands is active in the communities
it serves and creates exciting career opportunities for its team
members. Bridging the distinctive individuality of its concepts
with a shared culture and spirit of collaboration, the Company's
goal is to create truly unique and craveworthy experiences every
day, every shift and at every turn. Learn more about Craveworthy
and its brands at CraveworthyBrands.com.
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SOURCE Craveworthy Brands