New micropayments platform enables publishers
to convert 97% bounce rates into revenue
CINCINNATI and COVINGTON,
Ky., June 27, 2024 /PRNewswire/
-- Content Credits, a new micropayments platform, is proud to
announce its commitment to bringing quality content to people of
all income levels and backgrounds. With its cutting-edge technology
and dedicated publishing partnership model, Content Credits is
intent on changing the way people access and pay for content
online.
"We believe everyone should have access to the valuable
information and resources provided by publishers and media,
regardless of their income," said Adam
Koehler, co-founder and chief executive officer of Content
Credits. "That's why we're thrilled to offer a more affordable and
accessible alternative to traditional paywall models."
With Content Credits, users can purchase individual articles or
pieces of content at a fraction of the cost of a traditional
subscription. As an example, with Content Credits, a consumer
interested in reading a specific article published online by a
particular media outlet can choose to purchase that one article
from that outlet for 25 cents or 10
cents—whatever price the outlet determines. This makes it easier
for people to access and learn from some of the most valuable
information available on the Internet without breaking the
bank.
Key Features:
- Seamless Integration: The platform integrates
seamlessly with existing paywalls, providing an additional revenue
stream for publishers.
- Micro-Payment Model: Users will bypass traditional
subscriptions and pay for individual articles they want to read,
making high-quality content more accessible.
- Flexible Pricing: Publishers will set the price per
article, allowing for a tailored approach that reflects the value
of the content.
- Data Insights: Publishers will gain access to
valuable data on reader preferences and behaviors, helping them
optimize content and pricing strategies.
- Blockchain Technology: The backend will leverage
blockchain technology to manage transactions securely and
transparently, ensuring that payments to writers, publishers and
the platform are accurate and timely.
- AI-Driven Recommendations: As a future integration,
Content Credits plans to incorporate artificial intelligence (AI)
to analyze data and provide personalized content recommendations to
users and actionable insights to writers, helping them create more
engaging content based on reader preferences.
"By offering a pay-as-you-go option, we empower readers to
access premium content as needed, while also helping publishers tap
into new audiences and increase their revenue," added Koehler.
"This dynamic approach benefits everyone involved, fostering a more
inclusive digital content ecosystem."
Impact on Bounce Rates and SEO: Traditional paywalls
often result in high bounce rates, with studies showing that
websites can have bounce rates as high as 60% to 90% for landing
pages and blogs—some reaching as high as 97%. High bounce rates
negatively impact SEO, as they are often correlated with lower
search rankings due to reduced user engagement and session
duration. By providing a flexible micro-payment option, Content
Credits will help reduce bounce rates, improve user engagement, and
ultimately enhance SEO performance for publishers (Marcel
Digital) (MarketSplash).
Ad Revenue Impact: Paywalls can also impact ad
revenue by reducing the number of visitors who see ads. Studies
show that the number of unique visitors can decrease by up to 16.8%
when paywalls are implemented, leading to fewer ad impressions and
lower ad revenue (iZooto) (The Good). By offering a
micro-payment option, Content Credits will ensure more eyeballs on
ads, enhancing ad revenue potential for publishers.
"As we finalize the technology, we're looking for early
adopters—both publishers and consumers—to establish platform
relationships," said Dan O'Keeffe,
Content Credits co-founder and chief marketing officer. Those
interested can visit ContentCredits.com to be among the first to
sign up and receive $10 in free
credits when the entire system is live, allowing them to be among
the first to experience the benefits of micro-payments
firsthand.
"Additionally," added O'Keeffe, "publishers are invited to reach
out to discuss the model, understand its benefits, and participate
in testing. This collaboration is crucial to refining the platform
and ensuring it meets the needs of both readers and
publishers."
Content Credits is leading the charge in the fight for
affordable and accessible content, and invites publishers and both
creators and consumers of content to join the movement and help
bring valuable information to people everywhere.
Visit ContentCredits.com for more information.
Additional co-founders include Vimal
Patel, chief technology officer, and Rob Kantner, chief creative officer.
About Content Credits
Founded in 2024, Content Credits is at the forefront of
revolutionizing digital content accessibility. By partnering with
leading publishers and leveraging innovative blockchain technology,
Content Credits offers a micropayment platform that makes premium
content affordable and accessible to all. Our mission is to bridge
the digital divide and foster a more informed and equitable
society. By allowing users to earn and spend "Content Credits,"
this service incentivizes high-quality content creation and
consumption on all platforms while avoiding cumbersome and
discriminating paywall experiences, fostering a vibrant and
rewarding online environment for publishers, businesses and
consumers.
Media Contact
Dan
O'Keeffe
513.235.8638
dan@okeeffepr.com
ContentCredits.com
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SOURCE Content Credits