Commonwealth Remains Only Firm to Earn #1 Ranking from J.D. Power for Independent Advisor Satisfaction
10 July 2024 - 2:15PM
Business Wire
Dedication to advisor growth and productivity,
with service that advisors can’t find elsewhere, secures the firm’s
eleventh consecutive #1 ranking.
Commonwealth Financial Network®, a national firm dedicated to
providing financial advisors with holistic, integrated business
solutions, ranks “#1 in Independent Advisor Satisfaction Among
Financial Investment Firms 11 Times in a Row” by J.D. Power.
Commonwealth received an overall satisfaction score of 819 on a
1,000-point scale, outpacing the next-highest-ranked firm in the
segment by 125 points, according to the J.D. Power 2024 U.S.
Financial Advisor Satisfaction Study℠.
In addition to its overall #1 ranking, Commonwealth achieved the
highest score in every reported key driver of advisor
satisfaction—compensation, leadership and culture, professional
development, products and marketing, operational support, and
technology.
“Everything we do is about serving the industry’s most
productive Advisors,” said Commonwealth CEO Wayne Bloom. “When new
Advisors join the Commonwealth community, we often hear it’s
because of our culture, established platform, and ownership
structure. Every year, we’re building on that foundation—and we are
never done!”
Bloom added, “Most of all, I want to thank our Advisor
partners—the lifeblood of our business. They push us to be their
best possible partner, and none of what we do is imaginable without
their vision, partnership, and trust. Whenever we make
decisions—initiatives to take, services to deepen, products to
launch—we ask ourselves, ‘Will this make it easier or more
efficient for our affiliated advisors to do business with us, and
will it enhance the relationships they have with their investors?’
We focus relentlessly on their satisfaction, growth, and
productivity. I believe that’s the key to each of our eleven #1
rankings.”
Among the firms ranked by J.D. Power, Commonwealth has a unique
business model grounded in a dedication to service and delivers a
mix of products, expertise, and support to help advisors achieve
better outcomes for their investors and themselves. The result has
been disruptive in the industry, bringing together a broad
community of advisors ranging from single-advisor firms to large
enterprises and independent RIAs.
Over the past year, the firm has invested more heavily in its
platform than any prior year, supporting the growth of its advisor
community with a focus on driving success in a competitive
industry. Specifically, this investment supports advisor
efficiencies and capabilities across investment management,
marketing, and business solutions:
- Investment management. Commonwealth completed its
largest expansion of the Preferred Portfolio Services® (PPS) Select
program, which enables advisors to outsource investment management
functions to Commonwealth’s team of experts. Two-thirds of its
affiliated advisors employ PPS to deliver on their clients’ unique
investment goals while gaining scale and efficiencies in their
advisory practices. From 2019 to 2022, most advisors who delegated
more than $1 million in assets to PPS Select achieved, on average,
6 percent higher production growth compared to peers who had less
than $1 million in PPS Select assets and primarily managed
investments on their own.*
- Marketing. Commonwealth has enhanced Brand Studio, its
curated suite of essential marketing resources, to help develop
advisors’ brands to gain prospects and retain clients. Within the
last 12 months, 95 percent of all Commonwealth affiliates used
Brand Studio for their marketing needs, with nearly 80 percent of
firms being active monthly users.
- Entrepreneurial Capital. Commonwealth significantly
expanded options to its Entrepreneurial Capital program, which
makes equity investments into our affiliated Advisor practices to
help with M&A, succession, and other investments that fuel
growth.
“All of these investments are consistent with what advisors tell
us they want most in pursuit of better outcomes for their clients
and their practices,” said Bloom. “The common theme is helping
advisors drive the enterprise value of their firms. That
commitment—plus a promise of service excellence across all
interactions advisors have with home office staff—lets us build
deep relationships with advisors and be disruptive in our
industry.”
About Commonwealth Financial Network® Commonwealth
Financial Network, Member FINRA/SIPC, a Registered Investment
Adviser, provides financial advisors with holistic, integrated
solutions that support business evolution, growth acceleration, and
operational efficiency. J.D. Power ranks Commonwealth “#1 in
Independent Advisor Satisfaction Among Financial Investment Firms
11 Times in a Row.” Privately held since 1979, the firm has
headquarters in Waltham, Massachusetts, and San Diego, California.
Learn more about how Commonwealth partners with approximately 2,200
independent financial advisors overseeing more than $296 billion**
in assets nationwide by visiting www.commonwealth.com.
Commonwealth received the highest score among independent
advisors in the J.D. Power 2010, 2012, 2013, 2014, and 2018‒2024
U.S. Financial Advisor Satisfaction Studies. Presented on July
10, 2024, for January to May of 2024, it is based on responses from
4,072 advisors employed by or affiliated with the firms included in
the study. Not indicative of the firm’s future performance. Your
experience may vary. Study is independently conducted, and the
participating firms do not pay to participate. Use of study results
in promotional materials is subject to a license fee. Visit
jdpower.com/awards for more details.
* Based on a study of 1,549 Commonwealth advisors with at least
$300K in production and assets greater than $30M as of July 5,
2023. Data used in the study was collected from January 1, 2019,
through December 31, 2022. Not indicative of advisor’s future
performance. Your experience may vary.
** As of 12/31/2023
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version on businesswire.com: https://www.businesswire.com/news/home/20240710555341/en/
Sarah Baun Public Relations Manager Commonwealth Financial
Network 781.464.7138 sbaun@commonwealth.com
www.commonwealth.com