NEW
YORK, Aug. 1, 2024 /PRNewswire/ -- Column, a new
software marketplace for public interest information, announced
today the expansion of its platform to support the publication of
obituaries and classifieds. This expansion marks a significant
product milestone for the company, enabling media businesses across
the country to streamline their entire advertising operations into
one integrated platform with Column.
"We've dedicated our time and energy to ensure that obituaries
aren't just possible through Column, but done right. This service
is about honoring lives," said Jake
Seaton, Founder & CEO of Column. "We want to empower
publishers to provide a more supportive and valuable service to
families and funeral homes."
In addition to obituaries, Column now enables businesses and
advertisers to enjoy a seamless self-serve experience for creating,
managing, and publishing classified advertisements — such as real
estate, milestones, and business announcements. The platform
supports 24/7 submission, multi-publication orders, simple
invoicing, and digital marketplace listings.
"We launched classifieds to help publishers create a competitive
marketplace for their communities," Seaton continued. "Our software
has one of the most intuitive interfaces, which makes it easy for
anyone to publish ads. We also wanted to give our publishing
partners a platform where they can manage all their ad categories
in one place."
Earlier this year, Column began expanding into these categories
when it reached an agreement with Forum Communications to acquire
Modulist, a software company focused on community-driven
user-generated content.
"We're excited for publishers to use Column to revitalize such
important and enduring sections of their publications," said
Seaton. "I truly believe Column helps publishers strengthen their
connection to their local community."
Founded in 2019, Column quickly emerged as the fastest-growing
software platform for the publication of public notices and legal
ads. Since their $30 million Series A
round, led by Lux Capital, the software company has expanded its
reach across a network of more than 750 local media publications
and tens of thousands of law firms, government agencies, and
businesses. Column's comprehensive set of software and services
include self-serve tools, online payment processing, email
automations, affidavit notarizations, pagination, ad management
integrations, and nationwide ad publishing.
MediaContact:
Kevin King
Head of Communications, Column
kevin@column.us
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SOURCE Column