Cyclists & spectators will have the chance
to sample the first-of-its-kind, caffeine-free athletic gel
drink
IRVINE, Calif., July 31, 2024 /PRNewswire/ -- Chargel®, a
first-of-its-kind, delicious Gel Drink that delivers convenient and
delightfully unexpected instant pre-workout energy with zero
caffeine, today announced it will be sampling its half drink, half
snack, energy source on-course at the 2024 Tour de Big Bear.
Kicking off on August 3 in
Big Bear Lake, Calif., the Tour de
Big Bear cycling event features road and gravel courses that offer
varying route distances from 25 to 100 miles in length – ideal for
cycling enthusiasts of every level. The routes feature beautiful
mountain scenery and spectacular summer weather in the outdoor
oriented community in Southern
California. Chargel will be present alongside the course
sampling its great tasting, crushable, Gel Drinks available in
White Grape, Apple, and Strawberry.
"We're excited to be conducting on-course sampling of our Gel
Drinks at a serene course like Tour de Big Bear," said Teruhiro Kawabe, President of Morinaga America,
Inc. "Chargel was created for on-the-go endurance activities, and
with cycling being one of the most endurance-heavy sports, we think
this is an excellent opportunity for both athletes and onlookers to
sample our signature Gel Drinks."
Designed to meet the unique needs of cyclists, runners, weekend
warriors and everyone in between, Chargel Gel Drinks are
ideal for convenience and fast intake before activity and includes
a built-in spout for quick delivery. Chargel features an
exclusive blend of carbohydrates, fruit juice, natural flavors, and
five essential B vitamins – including 20% daily value niacin,
thiamin, riboflavin, B12 and B6 – without any artificial sweeteners
or high fructose corn syrup. Chargel Gel Drinks are 100%
caffeine-free, plant-based, gluten-free, and free of the top nine
allergens.
To learn more about partnering with Chargel, email
infochargel@morinaga-america.com. For more information, please
visit www.chargel.com and follow Chargel's Instagram,
TikTok, and Facebook pages.
About Chargel
Launched in 2022, Chargel is a first-of-its-kind, delicious
athletic Gel Drink that delivers convenient, and delightfully
unexpected instant energy before any workout with zero caffeine.
Half snack and half beverage, Chargel Gel Drinks offer the
satisfaction of a snack and refreshment of a drink, in one unique
pocket-sized, on-the-go pouch. Available in three great-tasting
crushable flavors, White Grape, Apple and Strawberry, Chargel Gel
Drinks feature an exclusive blend of carbohydrates, fruit juice,
and five essential B vitamins – including 20% daily value niacin,
thiamin, riboflavin, B12 and B6 – without any artificial sweeteners
or high fructose corn syrup. The Gel Drinks were thoughtfully
developed for convenience and fast intake before activity and
feature a built-in spout for quick delivery.
About Morinaga America, Inc.
Established in 2008, Morinaga America, Inc. has achieved tremendous
growth as the official distributor of HI-CHEW and Chargel™. In
2022, Morinaga America's sales marked around 500% growth since
2015, and now rank in 10th position in the non-chocolate category
per IRI Data. The company has developed a plethora of unique
products in Japan and Hi-Chew's
significant success story helped pave the way to Morinaga's
entrance into the U.S. market with the launch of Chargel™
introducing gel drinks to U.S. consumers, a category it has
pioneered in Japan. Morinaga's
next mission is to introduce another distinctive product in the US
market, aiming for another big success.
Media Contact:
Jack
Bongiovi
Rachel Kay Public Relations, A FINN Partners Company
chargel@finnpartners.com
212-715-1659
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SOURCE Chargel