Cetera ties for third-most finalists among more than 1,000
entries from over 400 firms
LOS
ANGELES, June 18, 2024 /PRNewswire/ -- Cetera
Financial Group, the premier financial advisor Wealth Hub,
announced today that it has been recognized as a finalist for four
2024 Wealth Management Industry Awards ("Wealthies")*. Cetera is
tied for the third-most finalists from a field of more than 1,000
entries by more than 400 companies.
Cetera earned finalist recognition for digital marketing
campaign of the year, thought leadership, transition support and
DEI categories. The firm will receive recognition, alongside other
finalists, during a black-tie ceremony at the Ziegfeld Ballroom in
New York City on Sept. 5, 2024.
Cetera is a 2024 "Wealthies" finalist for the following
initiatives:
- Growth Guarantee – Digital Marketing Campaign
of the Year – In an industry typically reluctant to make – let
alone back up – bold promises, Cetera's Growth Guarantee breaks new
ground with its industry-first guarantee that newly-affiliated
financial advisors and institutions will grow their assets under
administration at least 38% faster when they participate in
Cetera's high-touch GrowthLine program, part of the Growth 360
suite of tools. If they don't meet that growth, their affiliation
fees will be refunded as described below.** The omni-channel
marketing campaign to launch Growth Guarantee has successfully
driven brand awareness and recognition among prospective advisors,
showcasing Cetera's leadership in efficiently driving business
growth through innovative programs like Growth 360 and
GrowthLine.
- Women's+ Employee Resource Group (ERG)'s Partnership with
Rock the Street, Wall Street – Thought Leadership –
Cetera's Women's+ ERG, a voluntary, employee-led group striving to
foster an environment of innovation and inclusivity allowing
members to thrive, proved its ability to spark inclusivity outside
Cetera by partnering with Rock the Street, Wall Street. Thirteen
Women's+ ERG members worked with 18 high-school girls for five
weeks, finishing the lesson with a tour of Cetera's corporate
office in El Segundo as well as a
career panel featuring several female employees. Each student was
given a financial literacy quiz both before and after the program.
The students studying under the Cetera volunteers saw a 74.6%
improvement in their scores – above benchmark results. Three
students from the program reached out seeking internship
opportunities while nine said they were likely to study economics,
finance, or a related field in the future.
- Accesslink – Transition Support
– Now in its second year, Cetera's
industry-leading onboarding experience –
Accesslink – combines technology and customized transition
planning to deliver a streamlined experience that focuses on moving
advisors' businesses to Cetera as effectively and efficiently as
possible. Cetera's recruited assets increased by 30% year over year
(YOY) in 2022, alongside the launch of
Accesslink.
- Cetera Black Advisor Community Program Enhancements –
Diversity, Equity and Inclusion – The Cetera Black
Advisor Community (CBAC) is an Advisor Resource Group
led by advisors dedicated to driving holistic business growth
through practice management and community. By integrating advisor
experiences with external expertise, the group effectively meets
the needs of the community. This year, the ARG
enhanced its offerings by introducing impactful activities in
honor of Black History Month. These activities included hosting an
external speaker who connected historical insights with Black Wall
Street and highlighted the significance of the finance industry in
preserving legacies through generational wealth. Additionally, the
group launched the "Grow with CBAC Series," empowering
advisors to make a meaningful impact within their networks. The
"Grow with CBAC Series" not only facilitated growth
but also encouraged advisors to broaden their horizons and drive
expansion through a strategic approach. By harnessing the strength
of the peer community and fostering accountability, advisors were
motivated to find their full potential and expand their businesses
by tapping into their centers of influence, resulting in remarkable
outcomes through proactive outreach. CBAC engagement
over the past nine months has grown steadily by at least 15% month
over month.
Now in its 10th year, "The Wealthies," WealthManagement.com's
annual awards program, honors the individuals, organizations and
companies that help financial advisors build better businesses and
create better outcomes for their clients.
Visit www.cetera.com for more information.
About Cetera
Cetera Financial Group, which is owned by Cetera Holdings
(collectively, Cetera), is the premier financial advisor Wealth Hub
where financial advisors and institutions optimize their control
and value creation. Breaking away from a commoditized and
homogenous IBD model, Cetera offers financial professionals and
institutions the latest solutions, support, and services to grow,
scale, or transition with a merger, sale, investment, or succession
plan. Cetera proudly serves independent financial advisors, tax
professionals, licensed administrators, large enterprises, as well
as institutions, such as banks and credit unions, providing an
established and repeatable blueprint for scalable growth.
Home to more than 12,000 financial professionals and their
teams, Cetera oversees more than $505
billion in assets under administration and $213 billion in assets under management, as of
March 31, 2024. In a recent advisor
satisfaction survey of nearly 35,000 reviews, Cetera's Voice of
Customer (VoC) program vigorously measures advisor experience and
satisfaction 24/7. Currently, it's ranked 4.8 out of 5 stars.
Visit www.cetera.com, and follow Cetera
on LinkedIn, YouTube, Twitter and Facebook.
"Cetera Financial Group" refers to the network of independent
retail firms encompassing, among others, Cetera Investment Advisers
LLC, a registered investment adviser, and the following FINRA/SIPC
members: Cetera Advisors LLC, Cetera Advisor Networks LLC, Cetera
Investment Services LLC (marketed as Cetera Financial Institutions
or Cetera Investors), and Cetera Financial Specialists LLC. Located
at: 655 W. Broadway, 11th Floor, San
Diego, CA 92101.
*The WealthManagement.com Industry Awards program recognizes
outstanding organizations and individuals that support financial
advisor success. Listing in this publication and/or award is not a
guarantee of future investment success. This recognition should not
be construed as an endorsement of the advisor by any client. No
compensation was provided directly or indirectly by the recipient
for participation or in connection with obtaining or using the
third-party rating or award.
** If you join a broker-dealer and registered investment adviser
affiliated with Cetera Financial Group, Inc. (a "Cetera Company")
and participate in our GrowthLine program, and do not grow your
assets under administration at least 38% faster than your peer
group during the year following the latter of the date you complete
the program or your four month affiliation anniversary (the
"Measurement Period"), then the Cetera Company will refund your
affiliation fees for that year, up to $2,400, upon your request (the "Growth
Guarantee"). Your "Peer Group" includes all individuals who
registered with a Cetera Company before 2020 and remained
registered throughout the Measurement Period and who had verified
assets under administration exceeding $20,000,000 at the beginning of the Measurement
Period. The GrowthLine Program is a marketing program and does not
improve your clients' account performance or provide investment
advice. Market performance is excluded from the comparison of your
growth rate and your Peer Group's growth rate during the
Measurement Period for purposes of the Growth Guarantee. The Growth
Guarantee is only available to the primary principal of new
affiliates of a Cetera Company that have reviewed the Growth
Guarantee terms and conditions and have completed all aspects of
the GrowthLine program within six months of affiliation. The Growth
Guarantee is limited to one primary principal from each newly
affiliating group of advisors joining as a team. Refund requests
must be received within 90 days of the expiration of the
Measurement Period. Affiliation Fees will be refunded within four
weeks of a valid refund request along with supporting
documentation. No other charges, expenses or market losses will be
refunded. The Growth Guarantee does not modify or alter the terms
and conditions of any agreements between you and a Cetera Company
and/or affiliate. You are not eligible for the Growth Guarantee if
you are an existing affiliated advisor with Cetera, if you're a new
affiliate to Cetera and did not pay an affiliation fee, if your
affiliation is a result of a merger or acquisition, and if you have
an outside registered investment adviser firm. Other restrictions
may apply. Cetera reserves the right to change or terminate the
Growth Guarantee at any time.
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SOURCE Cetera Financial Group