Leading Dermatological Skincare Brand
Continues Its Sunscreen Program with Dr. Amy Brodsky and Baseball Teams
NEW
YORK, May 16, 2024 /PRNewswire/ -- CeraVe,
the #1 dermatologist-recommended skincare brand in the United States1, is
bringing sun care education to families nationwide by expanding its
annual Sun Safety Day initiative at four big league ballparks this
summer. CeraVe will educate fans of all ages on the importance of
sun-safe habits through product sampling and dermatologist
education with the New York Yankees, New York Mets, Chicago Cubs
and San Diego Padres.
CeraVe expands annual Sun Safety Day at
four big league ballparks this summer to bring sun care education
nationwide.
As 1 in 5 Americans will develop skin cancer by age
702, CeraVe is committed to helping spread awareness for
the importance of SPF usage starting at a young age. According to
the Melanoma Research Alliance, cases of melanoma have tripled in
the last 30 years, and the Skin Cancer Foundation estimates more
than 200 thousand cases of melanoma will be diagnosed in
the United States in 2024. With
the risk of melanoma doubling for people who have had 5 or more
sunburns in their lives3, CeraVe sponsors this Sun
Safety Day initiative each year to educate on the importance of
these essential sun-safe habits for all ages.
Kicking off Sun Safety Day events during Skin Cancer Awareness
Month, CeraVe will encourage baseball fans of all ages to
incorporate sun protection into their daily routines to foster
lifelong healthy skin. Fans looking to attend Sun Safety Day this
summer can find CeraVe at the following games:
- New York Yankees at Yankee Stadium on May 18th: Kicking off the first
Sun Safety Day of the season, CeraVe is teaming up with the New
York Yankees for the second year in a row to provide the first
18,000 guests in attendance with a CeraVe SPF sample, such as
Hydrating Sheer Sunscreen SPF 30 for Face and Body and AM Facial
Moisturizing Lotion with SPF 30, to keep them protected throughout
the game.
- New York Mets at Citi Field on June
16th: Next up, CeraVe is headed to Citi Field
in Queens to host CeraVe's Sun
Safety Day in its first partnership with the New York Mets. Before
entering the ballpark, fans are encouraged to visit CeraVe near
Mets Plaza to play games, win prizes and learn about sun safety
from board-certified dermatologist Dr. Marisa Garshick. CeraVe will give away
20,000 free samples of a CeraVe SPF product to fans entering the
ballpark.
- Chicago Cubs at Wrigley Field on June
22nd: CeraVe is returning to Chicago for the third consecutive year as the
presenting sponsor of Sun Safety Day at Wrigley Field. Sun
Safety Day founder and Rockford-based board-certified dermatologist
Dr. Amy Brodsky will be joined
by Rick Nielsen, founder,
lead-guitarist and songwriter of the rock band Cheap Trick, to
throw the ceremonial first pitch at the game. As a native of
Rockford, Nielsen has always been
a loyal Cubs fan and is a long-time patient and friend of Dr.
Brodsky's. Nielsen is diligent about annual skin checks and he
encourages his children to practice playing safe in the sun. Along
with branded messaging throughout the ballpark and sun-safe tips
for fans, the first 20,000 fans entering the ballpark will receive
a sample of CeraVe sunscreen.
- San Diego Padres at Petco Park on June 23rd: Rounding out
this season's program, CeraVe will take Sun Safety Day to the West
Coast for the first time in a new partnership with the San Diego
Padres. The brand will host a booth at Gallagher Square ahead of
the game where fans can win Sun Safety Day swag and learn about
sun-safe habits from board-certified dermatologist Dr.
Sandra Lee, known for her viral
videos and TV series as "Dr. Pimple Popper." The first 20,000
guests will also receive CeraVe SPF samples upon entry into the
stadium.
Founded by Dr. Amy Brodsky, Sun
Safety Day is an extension of Sun
Hero, an educational program sponsored by CeraVe and La
Roche-Posay that provides healthcare professionals with a
curriculum and resources to teach children the importance of
adopting sun-safe habits at an early age.
"I founded Sun Safety Day with the Chicago Cubs 12 years ago,
born out of my passion for educating all generations on proper sun
care habits to help reduce the number of skin cancer diagnoses in
the US," said board-certified dermatologist Dr. Amy Brodsky. "Increasing access to SPF
education, especially at an early age, is critical for that
mission. Working with CeraVe on Sun Safety Day allows us to bring
this education to life in a family-friendly atmosphere, reaching
young fans early so they can adopt healthy habits for their
future."
"As a brand rooted in therapeutic skincare, CeraVe understands
how important SPF usage is to skin health and is committed to
helping improve suncare habits for all people not only by
increasing access to education, but also by offering a variety of
SPF products that give consumers the option to choose the best
product that works for their skin," said Jasteena Gill, Vice
President of Marketing at CeraVe. "As we continue to expand Sun
Safety Day, we are looking forward to connecting with more baseball
fans and making a lasting impact on people of all ages when it
comes to developing sun-safe habits, not just at the ballpark, but
every day, year-round."
To ensure sun care is enjoyable and accessible for all skin
types, tones and skin concerns, CeraVe offers a full portfolio of
mineral and chemical sunscreens for face and body, including
multiple daily moisturizers formulated with broad-spectrum SPF
protection, like CeraVe AM Facial Moisturizing with SPF 30.
CeraVe's Sun portfolio, as with all of the brand's products, is
developed with dermatologists and contains three essential
skin-identical ceramides 1, 3, and 6-II, which are key to helping
restore and maintain the skin barrier. For more product information
and skincare tips, visit CeraVe at www.cerave.com and follow
@CeraVe on Instagram, TikTok, Facebook and X.
1 IQVIA, ProVoice Survey, 12 months ending
October 2023
2 Skin Cancer Foundation, Skin Cancer Awareness
Month Toolkit
3 Skin Cancer Foundation
About CeraVe
Founded in 2005 and developed with dermatologists, CeraVe is the
first and only brand to offer a complete line of products
containing essential ceramides and MVE technology to help restore
the skin's natural protective barrier. CeraVe has a full line of
skincare products to follow the dermatologist-recommended steps of:
cleanse, treat, moisturize and protect. The brand's mission is to
provide therapeutic skincare for all. For more information, visit
the brand on Facebook (@ceraveusa), Instagram (@cerave), TikTok
(@cerave), X (@cerave) or at www.cerave.com.
Media Contact:
Emily Altemus
Coyne PR
(973) 588-2000
cerave@coynepr.com
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SOURCE CeraVe