Innovations reflect market preferences and desire to get ahead of consumer trends in fashion, outdoor, footwear and cosmetics

CAMPBELL, Calif., Jan. 30, 2025 /PRNewswire-PRWeb/ -- Centric Software® is thrilled to announce new enhancements to Centric Market Intelligence™, the competitive market intelligence solution designed to empower fashion, outdoor, footwear and cosmetics brands and retailers with invaluable data for consumer product trends, pricing intelligence and competitor monitoring. The latest innovations reflect market preferences and functionality that brands and retailers need to get ahead of ever-evolving market conditions. Centric Software provides the most innovative enterprise best-of-breed solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products, such as fashion, outdoor, luxury, multi-category retail, grocery, food & beverage, cosmetics & personal care and consumer electronics to achieve strategic and operational digital transformation goals.

Centric Software is regularly featured by leading industry analysts, including Gartner, Forrester and IDC. Centric Market Intelligence targets the unique challenges faced by the retail sector by providing an AI-powered market intelligence solution that integrates seamlessly with Centric Software's wider end-to-end product lifecycle platform, servicing the pre- to in- to end-season product lifecycle, from initial concept to product replenishment and clearance pricing.

In today's ever-evolving retail landscape, staying ahead of market trends and understanding a brand or retailer's positioning within it has never been more crucial. Centric Market Intelligence unlocks real-time insight into assortments, price changes, discounting, promotional strategies, timing and consumer trends to optimize the product offering.

Now packed with new and upgraded categories including Beauty, Outdoor Equipment and Childrenswear, these enhancements enable brands to dive deeper with even more comprehensive insights into these growing markets.

"The latest innovations from Centric Market Intelligence offer the unique ability to categorize and visualize related products into personalized groups enabling users to focus only on the most relevant competitive products," explains Robert Figiel, VP Centric Market Intelligence R&D. "Brands can easily identify gaps in product offerings and discover opportunities for new product development or line extensions. Retailers benefit from a more intuitive way to analyze competitor assortments and optimize their own product mix for better market positioning. This automation saves hundreds of hours it would take to attempt to do this manually and more importantly, is often simply skipped due to bandwidth."

When used in conjunction with other Centric solutions like Centric PLM™, Centric Planning™ and Centric Pricing & Inventory™, Centric Market Intelligence seamlessly enhances decision-making throughout the end-to-end product lifecycle. Brands effortlessly incorporate market intelligence into their planning, development and pricing processes, leading to more agile and market-responsive strategies. Retailers benefit from a holistic view of their operations, allowing for better coordination between market insights, inventory management and pricing decisions, ultimately driving improved performance and profitability. Users can pull competitive data as they work; understand other products that exist during product development, compare assortment and pricing during planning.

"In order to drive margins and maximize sell-through, brands and retailers need insights into global market conditions including consumer desires and competitive positioning," explains Centric Software CEO Chris Groves. "Centric Market Intelligence is the tool all brands and retailers need to make informed decisions on assortments, promotions and pricing to get closer to consumers, keep them loyal and maximize profitability."

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Media Contact

Aurore Evee, Centric Software, +16479155377, aurore.evee@centricsoftware.com, www.centricsoftware.com

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SOURCE Centric Software