Features Recycled Manufacturing Scraps for Resin
Bezel and Band
TOKYO, May 15, 2024 /PRNewswire/ -- Casio Computer Co.,
Ltd. announced today the release of the latest addition to the
G-SHOCK family of shock-resistant watches. The new G-5600SRF is
designed in collaboration with the Surfrider Foundation, a group
committed to protecting our oceans.
Founded in California in 1984,
the Surfrider Foundation is now an international environmental
non-government organization with some 250,000 supporters active in
23 countries around the world. Sharing the foundation's doctrine of
protecting the oceans we love and leaving beautiful seas for the
future and recognizing that G-SHOCK is a brand loved by surfers,
Casio collaborated with Surfrider Foundation on a total of seven
models between 1995 and 2010.
This eighth collaboration, the G-5600SRF, is a shock-resistant
watch featuring a bezel and band made with recycled resin scraps
recovered from Casio manufacturing facilities. The scrap resin is
finely shredded, mixed into a base urethane material, and then
molded into the necessary components. The result is a fun, unique
design created by the black and white flakes of this added
material.
The Surfrider Foundation logo is featured on the dial and case
back, while the hashtag #oceanfriendlylifestyle is printed on the
band loop. These design features serve as reminders to live in a
way that protects our oceans.
The watch delivers practical utility, as well, with a Tough
Solar charging system that generates power from sun and fluorescent
lamplight, eliminating the need to regularly replace the
battery.
All of this, as well as paper packaging made with recycled
paper, comes together in a special timepiece worthy of a
G-SHOCK-Surfrider Foundation collaboration.
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