As one of Atlanta's top
marketing and PR firms, Carabiner reflects on its growth and the
disruptive changes in the tech industry it has supported over the
past two decades
ATLANTA, June 18,
2024 /PRNewswire-PRWeb/ -- Carabiner Communications,
an Atlanta full-spectrum marketing
and public relations firm, announced today that it is celebrating
its 20th anniversary in operation. Founded in 2004 with staff in 12
states, the firm serves B2B technology and healthcare startups and
high-growth companies, including multinational enterprises.
"Our knowledge and connections are deep,
and our intent is to continue to support our clients as they
innovate new technologies now and into the future." --Dana Cogan, Carabiner Communications
Carabiner has ranked in the top ten of Atlanta Business
Chronicle's list of Largest PR Firms for the past three consecutive
years. It is also part of Plexus PR Group, a prestigious
international network of communications agencies. Carabiner
currently has more than 30 organizations on its client roster.
Over the past 20 years, the firm has elevated hundreds of
clients, helping them to increase market visibility, gain thought
leadership, and drive revenue. It has placed thousands of articles
for clients in technology and other industry verticals, and in
national business press.
Roots Beyond the Traditional
Carabiner was founded by Peter
Baron following the sale of his first agency to PR behemoth
Hill & Knowlton. When conceptualizing a second firm, Baron was
aware of skilled industry veterans who were already venturing out
on their own or were working in traditional corporate or agency
roles but craved greater work/life balance.
"I wanted to try something that would allow professionals to do
their best work with the support of a team behind them while also
reducing their time on the proverbial hamster wheel," explained
Baron. "Our model also eliminated the leasing of office
space—savings we continue to pass along to our clients while
providing them with the same or, oftentimes, better quality of
services than they would get with competing agencies."
What began as a virtual, remote-work experiment paid off, with
Carabiner growing into one of Atlanta's most respected service providers. It
has also evolved its focus from just PR to become a
multidisciplinary, full-spectrum marketing agency with services
running the gamut from digital campaigns to video production,
graphic design, web design, social, content development, and more.
"We've truly evolved into a best-of-breed, one-stop shop," said
Baron.
Carabiner prides itself on the longevity of its client
relationships, due in large part to the depth of its team, with
each member offering a minimum of 10 years of corporate or agency
PR or marketing experience. It eschews the concept of "newbies"
cutting their teeth on clients' budgets, instead providing
senior-level experience in every service aspect.
In 2023, Baron transitioned from president to CEO, where he
remains active in strategic consulting for clients. Former VP and
General Partner Dana Cogan took over
as agency president, leading its continued evolution and quality of
services. With over three decades of B2B tech marketing and PR
experience, Cogan has been with Carabiner since its inception. Her
career also includes agency tenures at Hill & Knowlton/Blanc
& Otus and Socket PR.
"Our longevity has allowed us to participate in game-changing
technology introductions—from the arrival of smartphones and apps
to the proliferation of social, cloud, AI/NLP, and much more," said
Cogan. "Our knowledge and connections are deep, and our intent is
to continue to support our clients as they innovate new
technologies now and into the future."
She added, "We have multiple client relationships that have
lasted for years and many are still ongoing, something we attribute
to our quality of services and the measurable impact we make."
A short video that features a Q&A with Peter Baron about the agency's anniversary can
be viewed here.
About Carabiner Communications
Founded in 2004, Carabiner Communications has evolved to become
one of the top marketing and PR firms in the Southeast. As our name
implies, we help B2B technology and healthcare companies get
connected to their targeted audiences and the influencers who have
their ear. Our team is comprised of experienced professionals whose
services include messaging and branding, content development and
marketing, public relations, lead generation, and more. We're
strategic, cost-effective, and ready to partner with you to drive
sales. Learn more about us on our website, follow us on Twitter,
and connect with us on LinkedIn.
Media Contact
Kathy Berardi, Carabiner
Communications, 1 6786444122, kberardi@carabinercomms.com,
https://carabinercomms.com/
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SOURCE Carabiner Communications