SAN
FRANCISCO, June 17, 2024 /PRNewswire/
-- Captiv8, the #1 influencer marketing platform for
enterprise brands, is excited to announce the launch of Branded
Storefronts, the latest offering across its lower funnel influencer
marketing capabilities and advanced measurement suite, benefiting
brands, creators, and consumers.
Captiv8's Branded Storefronts harnesses the power of creator
storytelling and personalized product curation to deliver a
distraction-free social commerce experience outside the constraints
of social networks.
Having the brand at the center allows for the most immersive
shopping experience, which boosts linger rates, drives new product
discoverability, increases brand loyalty, and grows incremental
sales.
"Branded Storefronts offer marketers an elevated solution to
scale social commerce in the creator economy. [Branded] Storefronts
meet the growing demand for a more curated, relevant, and seamless
online shopping experience that connects influencers, brands, and
consumers ," said Krishna
Subramanian, Captiv8 CEO and co-founder. "Captiv8 believes
in customer centricity - building the future of influencer
marketing with the customer in mind, every step of the way."
In lieu of generating dozens of duplicative affiliate links for
each platform, creators can now maintain a single storefront that
enables all their social content to be shoppable.
In a recent analysis of over 21,000 affiliate creators, Captiv8
found that creators were over 2.5x more likely to prefer
storefronts over one-off affiliate links to drive earning
potential.
Captiv8 Branded Storefronts is the first brand-led storefront
solution that provides brands with a customizable whitelabel
solution to create an aggregated collection of creator storefronts
that can be promoted across multiple online destinations.
Storefront solutions paired with Captiv8's measurement and
affiliate offerings allow brands to track, analyze, and optimize
the entire shopper experience in real-time, and to leverage
revenue-based purchase data to drive actionable insights for
influencer and affiliate marketing programs.
Consumers enjoy a relevant shopping experience, curated by
influencers they trust, emulate, and love. It's no surprise that
creators drive 230% higher average order value in affiliate
campaigns, demonstrating the true buying influence of creators.
"Our timing for the launch of our Branded Storefronts is
ideal, given the recent prevalence of social commerce and the
overwhelming empirical data we're seeing around the lift driven by
personalized creator recommendations for new product discovery,
basket building, and consumer purchasing decisions," notes
Theja Suresh, Captiv8's Chief
Product Officer.
To learn more about Branded Storefronts, visit Captiv8 today
.
About Captiv8:
Captiv8 is the leading influencer marketing platform that
empowers brands to connect with consumers through authentic creator
partnerships. By leveraging cutting-edge technology and data-driven
insights, Captiv8 helps brands drive engagement, loyalty, and sales
in the ever-evolving social landscape. Rated the #1 Best Influencer
Marketing Platform by the Influencer Marketing Awards, Captiv8 is
also the enterprise marketers choice influencer tool. Captiv8 is
ranked #1 influencer marketing software for Enterprise Marketers,
and #1 best overall influencer marketing platform by G2.
Media Contact: Raji Behniwal
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SOURCE Captiv8