The Summer of Limonata will feature flavorful
events, partnerships with our famiglia of talent partners and
delicious collabs to help you curate a Mediterranean vacation vibe
– anytime, anywhere!
NEW
YORK, July 18, 2024 /PRNewswire/ -- The makers
of CÎROC Ultra-Premium Vodka announce the
launch of "CÎROC Limonata Drops," a series of flavorful
escapes and exciting collaborations dropping in major cities this
summer, bringing the Mediterranean summer vacation vibe to you and
elevating the moment with a burst of flavor, transforming occasions
into unforgettable experiences – No passport required!
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9277751-ciroc-limonata-launch-lemon-drops-squeeze-more-out-of-summer/
Together with actor, model, and vibrant internet personality
Rickey Thompson, CÎROC will bring
that little something extra – a light and energy that curates the
perfect vibe – to fans this summer through unexpected events,
surprise product drops and flavorful Limonata treats, that embody
the spirit of a blissful Italian beach summer.
Kicking off with an exclusive VIP preview in Malibu, California earlier this month, the
CÎROC Limonata Drops Limonata Villa event helped attendees "Escape
with Flavor" with an evening of Italian luxury, giving guests a
preview of two exclusive CÎROC Limonata-infused ice cream flavors
crafted in partnership with 21+ ice cream and sorbet
brand Aubi & Ramsa, embracing the vibe of the
Mediterranean—one 'drop' at a time.
The two new flavors celebrate the success of CÎROC Limonata, the
newest flavor from CÎROC Ultra-Premium Vodka, offering an
innovative way for fans to try the quality crafted vodka, infused
with tangy citrus and Italian lemon flavors:
– Limon Drop: a bold and zesty lemon
sorbet made with CÎROC Limonata & Orange Liqueur and garnished
with strawberry bits.
– La Limonata: a fresh and flavorful
lemon ice cream made with CÎROC Limonata.
These new flavors will debut on the Aubi & Ramsa menu for
customers in NY, FL and NV in-stores and online
at AubiRamsa.com this National Ice Cream Day, July 21st. Flavors will be available in 3.7oz
mini and 16oz pint sizes for a retail price of $10 and $22*.
*Prices may vary by city
"People talk about all kinds of summer adventures, but what I
want is an Italian beach summer. After visiting Greece and Spain earlier this year I've been bringing
that Mediterranean energy anywhere I can," Thompson himself
explained, "these CÎROC Limonata Drops are going to be that little
extra dose of Mediterranean bliss! Delicious treats, Limonata
cocktails and good vibes, have me savoring every last drop of
summer and immediately bring me back to my best memories from
vacation."
Following a private preview at the 'Limonata Villa' in
Malibu, consumers will be able to
join in on the vacation vibes all season long with surprise
Limonata experiences during Limonata Drops at select locations in
New York, Miami and Las
Vegas, coastal takeovers in the Hamptons and Martha's Vineyard and closing out the season
over Labor Day Weekend in Chicago
for Black Yacht Week.
CÎROC Limonata is available nationwide wherever spirits-based
beverages are sold at a suggested retail price of $29.99.
CÎROC encourages people of legal drinking age to celebrate
responsibly. Please visit www.CIROC.com for
additional information on CÎROC. Stay up to date with the latest
news, cocktails and exciting social content by following the
conversation at @CIROC.
About CÎROC Ultra-Premium Vodka
CÎROC Ultra-Premium Vodka is gluten-free and distilled from fine
French grapes; a process inspired by over a century of wine-making
expertise and craftsmanship, providing a crisp, clean taste and
citrus nose. Launched nationwide in January
2003, DIAGEO's ever-expanding flavor portfolio includes
CÎROC RED BERRY, CÎROC COCONUT, CÎROC PEACH, CÎROC PINEAPPLE, CÎROC
APPLE, CÎROC MANGO, CÎROC SUMMER WATERMELON, CÎROC SUMMER CITRUS,
CÎROC PASSION and CÎROC LIMONATA. In June
2018, the makers of CÎROC entered the brown spirits category
with the introduction of CÎROC VS, Fine French Brandy. In
April 2022, the brand entered the
ready-to-drink market, bringing the spirit of luxury and culture to
the category with CÎROC Vodka Spritz.
About DIAGEO North America
DIAGEO is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
CÎROC and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness.
Media Contact:
HUNTER | ciroc@hunterpr.com
DIAGEO | Sydney.farrar@diageo.com
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SOURCE CÎROC Ultra-Premium Vodka