Buell Motorcycle Co., the iconic American Motorcycle brand,
announces plans to rejoin global markets.
GRAND
RAPIDS, Mich., May 24, 2024
/PRNewswire-PRWeb/ -- Buell Motorcycles, renowned for
high-performance, hand-built superbikes and the highly anticipated
Super Cruiser, is throttling forward with expansion into global
markets. Japan, France, Spain, Brazil, Canada, and Italy have been havens for Buell American
Motorcycle's clubs and superfans for decades. Being void in those
markets for over 10 years, Buell is announcing it's plans to regrow
global distribution into these markets during the next few years,
fulfilling customers' demand to feel the rumble of a Buell
Motorcycle. To help accelerate the timelines, Buell is opening its
communication and phone lines for international distributors and
dealers to contact the Michigan Factory, in addition to opening
refundable pre-order deposits for customers to show their
indication of interest to buy.
"We've seen a strong demand for Buell's
high-performance motorcycles across the globe. We're listening, and
we're ready to expand with global distribution," said Bill Melvin, CEO of Buell Motorcycle Co.
Following the launch of Buell's Hammerhead 1190 Superbike
and announcement of the Super Cruiser prototypes, riders across the
globe have been asking when Buell products will be available in
their home countries. Buell is pleased to announce that with the
support of the United States Small Business Administration, and the
Michigan Economic Development Corporation, Buell has set in motion
an experienced internal team to meet their consumers' needs.
Buell's desire to expand beyond American borders marks a
significant milestone for the company. As part of its global
expansion strategy, Buell will soon establish a presence in key
countries, offering riders unparalleled access to its diverse range
of high-performance American Motorcycles.
This year's focus on global growth will begin with Canada, where riders can expect the same level
of innovation, quality, and performance that has defined the
brand's founding roots from the beginning. Whether navigating the
urban streets or exploring the open road, Buell is prepared to
deliver an exhilarating riding experience like no other.
"We are looking forward to delivering high performance, V-Twin
motorcycles into the Canadian marketplace. The importation of Buell
motorcycles into Canada will
genuinely increase the recognition that Buell is Back," said
Troy Devlin, Director of Business
Development at Buell Motorcycle Co.
Buell's first global expansion will be into Canada during Summer 2024. Timelines for the
UK, EU and other markets are being planned, with compliance being
led by Barbara Kiss, former head of
Global Compliance at General Motors, and Buell's compliance
specialist Emily Reid-Barker.
"We've seen a strong demand for Buell's high-performance
motorcycles across the globe. We're listening, and we're ready to
expand with global distribution. Our energetic and growing team is
ready to deliver the rumble of our high performance V-Twin American
motorcycles," said Bill Melvin, CEO
of Buell Motorcycle Co. "Riders keep asking, 'WHEN?' We want to
give them what they want - an iconic American motorcycle with rich
history, horsepower, and lots of adventure."
Interested international buyers can place a refundable
$25 preorder at
www.BuellMotorcycle.com/Global to show their interest, receive
regular updates, and be connected to the earliest international
export units available.
Interested international distributors and dealers should contact
Buell via the factory phone +1 (616) 888-8281, or email Buell's
Director of Business Development, Troy
Devlin at Troy@BuellMotorcycle.com.
About Buell Motorcycles:
Buell Motorcycles is an American motorcycle manufacturer based
out of Grand Rapids, Michigan.
With a rich heritage spanning over four decades, Buell has
consistently pushed boundaries in engineering and innovation,
disrupting conventional perceptions of performance by delivering
big-bore power with an unparalleled riding experience.
For media inquiries, please contact Buell's team at
info@buellmotorcycle.com, or call in at 616-888-8277.
Media Contact
Marketing Department, Buell Motorcycle Co, 1 616-888-8277,
marketing@buellmotorcycle.com
Troy Devlin, Buell Motorcycle Co,
1 (616) 888-8281, troy@buellmotorcycle.com
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SOURCE Buell Motorcycle Co