~ St Andrews Links Trust appoints the Swedish water brand as its
first official hydration supplier in pioneering sustainability
initiative to remove single-use plastic water bottles ~
LONDON, Oct. 24, 2023 /PRNewswire/ -- In a pioneering
sustainability initiative to remove single-use plastic water
bottles, St Andrews Links Trust has appointed water purification
and beverage experts Bluewater as its Official Hydration
Supplier to provide a next-generation drinking water solution for
golfers and visitors to the Home of Golf.
The purpose-driven relationship sees Bluewater, a global leader
in planet-friendly hydration solutions for home, work, and play,
provide purified drinking water across the St Andrews Links estate
through its innovative refill stations and hospitality drinking
water solutions, geared to remove single-use plastic bottles from
the Trust's facilities.
The refill stations will be installed in both the Old Pavilion
next to the first tee of the iconic Old Course and at the Halfway
House serving the Old, New and Jubilee Courses with further
installations at the Links Clubhouse, Golf Academy, and Castle
Course Clubhouse.
Each Bluewater station will provide free-of-charge refills of
chilled and purified water. The refill stations also feature
high-bright digital TV screens to communicate key information to
visitors concerning wider sustainability initiatives across the
venue.
The stations utilize the Bluewater advanced
SuperiorOsmosisTM treatment process, which removes up to
99.7% of known contaminants from water, to provide locally purified
and chilled drinking water at the point of consumption. Bluewater
has also created co-branded stainless steel refillable bottles –
with a free lifetime warranty – which will be sold in St Andrews
Links Trust's official retail outlets.
Setting a new standard for sustainability in the sports and
hospitality industry, the Bluewater system will also be rolled out
in the Trust's restaurant facilities with Bluewater
MineralizerTM HoReCa systems installed in the Tom Morris
Bar & Grill in the Links Clubhouse.
Underlining St Andrews Links Trust's commitment to embracing new
technologies to become a more sustainable business, the Bluewater
MineralizerTM infuses a concentrate of naturally sourced
Swedish minerals – tailored to Bluewater's own research-backed
blend for optimal taste and hydration – into local water purified
with SuperiorOsmosisTM.
The premium and sustainable table water solution will be
available still or sparkling and delivered in iconic co-branded
borosilicate glass bottles in 500 ml and 1,000 ml options.
The glass bottles are re-washed and re-used on-site to enhance the
system's sustainability credentials further while ending the need
to transport water from distant locations.
St Andrews Links Trust CEO Neil
Coulson stated: "As a global venue and destination with
sustainability and innovation embedded into our organizational DNA,
we are always looking to collaborate with like-minded organizations
who can bring world-class solutions to the Home of Golf. We
are all aware of the terrible impacts single-use plastics cause to
our environment, and so we are delighted to announce this new
relationship with Bluewater, which will bring state-of-the-art and
sustainable hydration solutions to St Andrews Links."
The formation of the agreement with St Andrews Links Trust
builds on Bluewater's already strong presence in the golf industry,
with the Swedish innovator being selected to deliver on-site
hydration solutions at The Open and AIG Women's Open.
Bluewater has also delivered solutions for several DP World Tour
events, including the 2023 BMW PGA Championship at England's Wentworth Club.
Bengt Rittri, founder and CEO of Bluewater – and one of
Sweden's most eminent
environmental entrepreneurs – said being selected now as the
Official Hydration Supplier for St Andrews Links is a proud moment
for Bluewater as its solutions become centrally integrated at one
of the world's most historic, iconic, and prestigious, sport and
tourism destinations.
"For over 10 years, Bluewater has worked to re-write the
delivery model for providing pure, healthy, and planet-friendly
drinking water worldwide. Being chosen by St Andrews Links,
the Home of Golf, is both a defining moment for us and a great win
for sustainability and the planet's health," Mr. Rittri ended.
About St Andrews Links Trust
St Andrews Links Trust is responsible for the management and
maintenance of the seven Links courses at St Andrews, including the world-famous Old
Course, host of The Open Championship a record 30 times.
St Andrews Links Trust manages a number of additional
facilities, including three clubhouses, a golf academy and five
shops. More than 250,000 rounds are played over the seven courses
attracting visitors from around the world to follow in the
footsteps of the world's greatest golfers and become a part of
golf's rich history.
About Bluewater
Bluewater has set its sights on being the world's most
planet-friendly beverage company by innovating disruptive water
purification technologies. Providing drinking water generated and
distributed at the point of use, combined with reusable bottles, is
helping Bluewater to break the stranglehold of single-use plastic
bottles and their polluting transportation. Bluewater products are
available internationally to consumers, hotel and catering
operations.
https://www.bluewatergroup.com
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