Latest Email Builder Enhancements Boost
Nonprofits' Impact and Lighten the Workload
INDIANAPOLIS, July 16,
2024 /PRNewswire/ -- Bloomerang, the industry's
leading donor, volunteer, and fundraising management software
platform for nonprofits across the U.S., is excited to announce
powerful updates to its email builder, specifically tailored for
busy nonprofits. These enhancements simplify the process of
creating high-impact emails, even for organizations with limited
staff, budget, or design expertise. These new features aim to help
nonprofits tell their stories more efficiently and effectively, to
ultimately improve their fundraising efforts and donor
engagement.
"Nonprofits today are stretched thin, so our focus is to
continuously innovate and provide the friendliest and highest
impact solutions in the sector, says Dennis
Fois, chief executive officer at Bloomerang. "We're excited
to deliver our latest email advancements in Bloomerang's giving
platform to help organizations communicate more efficiently and
effectively, creating a world where every nonprofit can share their
powerful stories and make a difference."
This next-generation of nonprofit email engagement and
communications are the latest enhancements made to Bloomerang's
giving platform. These new capabilities include:
- AI Content Assistant: Built into the email builder, this
industry-leading generative AI assistant suggests engaging
headlines, email copy, and calls to action that resonate with
donors. Nonprofits can have a personal writing assistant on hand,
ready to help craft compelling messages quickly. This is the latest
in the generative AI-powered innovations directly available in
Bloomerang's market-leading giving platform.
- Fresh Library of Email Templates: Rooted in donor
psychology and fundraising best practices, Bloomerang's
professionally-designed and written email templates come preloaded
with sample content to inspire a variety of nonprofit
communications. Organizations can easily brand templates with their
specific colors and logos. Additionally, all templates are
optimized for mobile and user accessibility, ensuring a flawless
display on any device.
- Rich Design Toolbox: Bloomerang's intuitive design
editor allows users to effortlessly customize every element in an
email. With drag-and-drop content blocks, a library of web-safe
fonts and color palettes, and a growing collection of
professionally designed, pre-built templates complete with starter
copy, time-consuming email design is a thing of the past.
"Bloomerang is at the forefront of AI innovation for nonprofits,
and our latest email builder enhancements exemplify this
dedication. Bloomerang is currently the only giving platform that
integrates seamless generative-AI writing assistance directly into
the email builder, precisely where users need it. We're leading the
way in AI innovation to empower nonprofits and will continue to
develop new ways to incorporate AI into the fabric of our giving
platform," says Tammy Hammond, chief
product officer at Bloomerang.
Using generative AI, content marketers save an average of 12.2
hours per full-time employee per week, allowing them to focus on
bigger-picture projects and strategies. Josh Hirsch, MS, senior strategist at Soukup
Strategic Solutions, Inc. and thought leader and expert in digital
communications and fundraising, emphasizes the importance of AI,
stating, "Nonprofits need AI now more than ever. AI remains mostly
underutilized by nonprofits, despite its potential to save
significant time and enhance storytelling. The need for effective
storytelling is closely tied to the ability of nonprofits to
leverage AI and other technological advancements. These tools not
only streamline operations but also empower organizations to craft
compelling narratives that captivate and retain donors."
Despite the rise of social media and other digital tools, email
remains a highly effective fundraising channel for nonprofits, and
Bloomerang's new email builder enhancements will make it easier for
nonprofits to broadcast their stories with informative and
visually-engaging emails.
- 48% of donors say email is their preferred method for receiving
updates and appeals from nonprofits. [Nonprofit Tech for Good
Report]
- 26% of donors say email is the tool that most inspires them to
give. [Nonprofit Tech for Good Report]
- Email marketing generates approximately 28% of all online
nonprofit revenue. [Nonprofit Tech for Good Report]
This latest product release – combined with Bloomerang's recent
acquisition of Qgiv, a leading provider of fundraising technology
solutions, enhancements made to Bloomerang Volunteer management,
and addition of Membership Management – supports the ongoing growth
and success Bloomerang customers realize using Bloomerang's giving
platform. When nonprofits use Bloomerang's giving platform, they
raise more funds online and see fundraising growth that exceeds
industry averages, increasing recurring donations by 25%, growing
their donor base by 15%, and raising 26% more on average
annually.
Learn more about Bloomerang's giving platform and see the latest
updates and product offerings here.
About Bloomerang
Indianapolis-based Bloomerang
is the complete donor, volunteer, and fundraising management
solution that helps nonprofits across the U.S. deliver a better
giving experience and create stable, thriving organizations.
Combining robust, simple-to-use technology with people-powered
support and training, Bloomerang empowers nonprofits to work
efficiently, improve their supporter relationships, and grow their
donor and volunteer bases. With Bloomerang, nonprofit professionals
love their work and have another teammate in the cause.
Bloomerang is a trusted and acclaimed partner for growing
nonprofits. For more information about Bloomerang and to see why
real fundraisers recommend the solution to their peers, visit:
https://bloomerang.com.
CONTACT: dmagdovitz@pancomm.com
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SOURCE Bloomerang