IOWA
CITY, Iowa, July 15,
2024 /PRNewswire/ -- The University of Iowa, and Hawkeye Sports Properties,
announced today a multi-year marketing partnership with Big Grove,
designating the popular local brewery as an "Official Craft
Brewery" of the Iowa Hawkeyes.
"(Big Grove's) commitment to quality and
community aligns perfectly with our values" -Matt Henderson, University
of Iowa
This marketing partnership brings together two homegrown
Iowa institutions, celebrating the
togetherness and community spirit that defines the Hawkeye state.
Big Grove, renowned for its award-winning beers, exceptional
locally-inspired culinary offerings, and welcoming atmospheres at
its taprooms, will now serve as the ultimate destination for
Hawkeye fans to gather and cheer on their favorite team.
Additionally, Big Grove will have a marketing presence across
Hawkeye sports and venues starting this fall season.
"We are delighted to welcome Big Grove into the Hawkeye family,"
said Matt Henderson, Deputy Director
of Athletics, Revenue and External Relations at the
University of Iowa. "Their commitment
to quality and community aligns perfectly with our values, and we
are excited to offer our fans a unique and enjoyable experience at
Big Grove's taprooms as well as throughout our venues."
The Hawkeye-Big Grove Brewing collaboration was created through
UI Athletics' multimedia rights holder Hawkeye Sports Properties,
the locally based team of Learfield, the media and technology
company powering college athletics.
As part of the partnership, Big Grove is launching a "Game
Day Ticket Giveaway", allowing fans a chance to win tickets to
Hawkeye games across multiple sports as well as a "front row"
opportunity to be revealed for the upcoming basketball seasons. Big
Grove will feature exclusive Hawkeye-themed events, promotions, and
special giveaways throughout the year. Fans can look forward to
enhanced game-day experiences at each of Big Grove's locations.
"We've always been a game watch location for Hawkeye sports;
we're excited to make that official and offer even more memorable
experiences," said Matt Swift,
co-founder and CEO at Big Grove.
The future may also hold more in store for the partnership
between Big Grove and the Hawkeyes.
"We're just getting started, and with an ever-changing landscape
in college sports, we'll be looking at other opportunities to grow
and develop this partnership for fans of both brands. Go Hawks!" closed Swift.
For more information on upcoming events and promotions, please
visit either Hawkeye Sports website
or Big Grove Brewery's website.
About Big Grove Brewery
Big Grove Brewery is among
Iowa's top craft beer producers
and is a Top 100 brewery nationally. In 2013, the brewery started
as a 3.5-barrel brewhouse in Solon,
Iowa, and focused on freshly made craft beer and elevated
pub cuisine. The brewery opened a 8,000-square-foot production
facility four years later, anchoring the Iowa City Riverfront
Crossings redevelopment project with additional concepts opening in
Des Moines and Cedar Rapids in 2022 and 2023 respectively.
Big Grove has received multiple craft brewing medals, including a
gold medal for Easy Eddy, its flagship Hazy IPA, Citrus Surfer
Fruited Wheat and most recently, a Great American Beer Festival
(GABF) 2023 silver medal for Festbier, a Bavarian-style Märzen.
Site: www.biggrove.com
About Hawkeye Sports Properties
Hawkeye Sports
Properties is the local, dedicated Learfield team solely
representing the University of Iowa. In
complete collaboration with the university, this team is committed
to extending the affinity of the Hawkeyes' brand to businesses and
corporations of all sizes looking to align with the undeniably
loyal and passionate collegiate sports fan base. As Iowa's exclusive athletics multimedia rights
holder, Hawkeye Sports Properties manages all aspects of the rights
relationship including venue signage; event sponsorships and
promotion; corporate hospitality; television; digital engagement
and visibility through the official athletics website
hawkeyesports.com, as well as radio game broadcasts and coaches'
shows.
www.hawkeyesports.com
@TheIowaHawkeyes
www.learfield.com/partner/iowa-hawkeyes
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SOURCE Big Grove