Belize Tourism Board Enters Exciting
Partnership with Atlanta-based
Major League Soccer Team
BELIZE CITY, Belize, May 15, 2024
/PRNewswire/ -- The Belize Tourism Board (BTB) proudly announces
its official partnership with Atlanta United, one of Major League
Soccer's most iconic clubs. The strategic alliance marks a
significant milestone in promoting Belize as a premier travel destination and
underscores the country's commitment to fostering meaningful
connections with global communities.
As the "Official Caribbean Tourism Partner of Atlanta United,"
Belize is poised to showcase its
breathtaking landscapes, vibrant culture and unparalleled
hospitality to the passionate fanbase of Atlanta United and the
broader Atlanta community. From
special sweepstakes opportunities to integrating the brand into the
team's home at Mercedes-Benz Stadium, the partnership is one fans
should look forward to.
"We are thrilled to join forces with Atlanta United in this
exciting venture," said Hon. Anthony
Mahler, Belize's Minister
of Tourism and Diaspora Relations. "Atlanta holds an important direct flight
market for us and this partnership represents a dynamic opportunity
to spotlight Belize's diverse
offerings to a vast audience, leveraging the shared values of
community, adventure, and inclusivity. Not only will this
collaboration boost awareness in Atlanta and within the Atlanta United
community, but it will also enhance our visibility among fans that
tune in to the games on TV and MLS Season Pass."
For Atlanta United, the collaboration opens doors to immersive
experiences and unique promotional opportunities featuring
Belize that will deepen engagement
with players, staff, and fans alike.
"We are excited to announce our partnership with the Belize
Tourism Board," said Atlanta United President and CEO Garth Lagerwey. "This partnership represents our
commitment to connecting with our diverse fanbase while exploring
new opportunities for collaboration and engagement."
The partnership covers the 2024-25 season and provides
Belize with exposure via both
digital and in-stadium elements, including signage, video, on-site
activations, and more. In addition, Atlanta United will share the
exciting partnership directly with their fans through email and
various social media accounts. One of the biggest highlights of the
partnership will be a "Grab Life" Sweepstakes offering Atlanta
United fans the chance to win an all-inclusive trip for two to
Belize. To ensure the announcement
isn't missed, be sure to sign up for Atlanta United's
Newsletter and follow both partners on social media: Belize
Instagram, Atlanta United Instagram, Atlanta United Facebook.
As one of Central America's
most biodiverse countries, Belize
is home to the largest Barrier Reef in the Northern and Western
Hemispheres, indigenous cultures, mystical Maya caves, pristine
Caribbean waters, wondrous aquatic
habitats, lush tropical jungles, wildlife reserves, and cascading
flora and fauna. Belize
is the only English-speaking country in the region where the
U.S. dollar is widely accepted making it an ideal vacation
destination where numerous adventures are waiting to be had. With
Atlanta serving as a popular
direct flight market to Belize,
the partnership is expected to further amplify the country's
visibility and attract a growing number of visitors eager to
explore its wonders.
To learn more, visit travelbelize.org.
About Belize Tourism Board
The Belize Tourism Board (BTB) is a statutory body within the
Belize Ministry of Tourism and Civil Aviation, and it is governed
by a Board of Directors appointed by the Minister of Tourism and
Civil Aviation. The BTB works in conjunction with members of the
private sector – including the Belize Hotel Association, Belize
Tourism Industry Association and Belize National Tour Operators
Association – and is dedicated to building tourism in the most
economically and environmentally sustainable manner. As a part of
its responsibilities, the BTB promotes Belize as a premier tourism destination to
both in-country and international consumers. Among its outreach to
the international travel market, the BTB markets the country's
unique attractions to travelers, members of the travel trade
industry and media outlets in key markets. The BTB is also
dedicated to developing and implementing tourism programs that will
help strengthen and grow the Belizean tourism industry; promote
good destination stewardship; and instill high quality standards
for accommodations and travel experiences. For more information on
the BTB and its services, visit www.travelbelize.org.
About Atlanta United
Atlanta United joined Major
League Soccer in 2017 and won the 2018 MLS Cup in just its second
season, the earliest an expansion team has won the title since
1998. The club has set multiple league records including season
tickets sales (36,000-plus), single-season average (53,002) and
total home attendance (901,033). Owned by Arthur M. Blank, Atlanta United plays its home
matches at Mercedes-Benz Stadium. For more information about
Atlanta United, including how to purchase season tickets,
visit: www.atlutd.com, and follow @ATLUTD.
Contact:
Brooke Youngblood
byoungblood@zimmerman.com
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SOURCE Belize Tourism Board