The Aisle Report by Azazie Releases Its
Quarterly Consumer Data and Trends
LOS
ANGELES, June 28, 2024 /PRNewswire/
-- Azazie, the leading direct-to-consumer bridal and
occasion wear brand has released its latest Aisle
Report, a quarterly consumer data report that looks
into bridal industry trends and insights. The Q1 report polled over
42,500 customers, gathering invaluable trend forecasting for all
parts of the industry.
With weddings and the festivities around them seemingly bigger
than ever, this consumer report covered topics that spanned across
preferred wedding timelines and vendors, what couples found
necessary for the day, and wedding preparations.
The most popular bridesmaid dresses for Azazie were
Bondi, Charlize, and Davis, and couples flocked to bridesmaid
dresses and groomsmen accessories in colors such as Eucalyptus,
Black, and Dusty Blue. The topics
covered included statistics and key highlights that revealed the
below:
- Color of décor: These findings showed that brides
preferred colorful décor over all-white trimmings, with 74%
preferring pops of color.
- Wedding Cake: Traditional cakes are slightly overtaking
simplistic or over-the-top designs, with 40.33% preferring two-tier
cakes, 37% preferring three-tier cakes, and 22.67% preferring
one-tier cakes.
- Wedding-Day Footwear: Between sandals, pumps, and
sneakers, brides preferred the more formal styles – pumps accounted
for 50% of bride's choices, with sandals in second place at 34%,
and sneakers at 16.33%.
- Wedding-Day Theme: Among the collected data, couples
leaned the most toward traditional/classic décor (54.33%), followed
by Bohemian décor (19%), Unique / Trendy (16.33%), and Grand Glam
Décor (10.67%).
- Social Media Guidance: Pinterest reigns supreme –
with nearly 70% of couples preferring to find inspiration there,
and only 30.67% finding inspiration through Instagram saves.
- Precious Stones:
Lab-grown diamonds are seeing a sharp increase in interest –
dominating nearly half of couples preferences (53.33% preferred
natural vs. 46.67% preferred lab-grown).
- Wedding Size: The most popular response among those
polled was between 100 – 200, with 39% saying their wedding would
be under 150 people, 31% estimating under 100 people, 17%
estimating under 200 people, and 12% estimating under 50
people.
- Music for the Night: DJs were preferred over bands, at a
70% vs. 29% split.
- Wedding-Day Locale: Outdoor weddings were preferred over
indoor weddings, 58% to 42%. Fall & Summer weddings were tied
at 34.33% in popularity, followed by spring weddings (26.66%) and
lastly winter weddings (4.66%).
- Cocktail Hour: This emerging trend proved to be
incredibly popular; 89% of couples planned to hold a cocktail hour,
while 11% preferred to skip out.
- Wedding-Day Photos: 57.33% of couples opted into the
"first look" with a photographer. When it comes to timing, 56% took
photos ahead of the ceremony, 42.66% during the cocktail hour, and
only 1.33% at the end of the night.
ABOUT AZAZIE
Azazie is the leading direct-to-consumer (DTC) e-tailer,
providing an array of bridal gowns, bridesmaid dresses, evening
wear, and accessories. Designed in Los
Angeles, Azazie disrupts the traditional wedding industry by
presenting made-to-order gowns at an affordable price point. The
brand is dedicated to promoting body-positive fashion, ensuring
that all dresses, available in sizes 0-30, are meticulously cut and
sewn to order. Explore our website, where you'll discover hundreds
of bridal and bridesmaid gowns and dresses, spanning over 80+
enticing color options.
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SOURCE AZAZIE