70-Day Marketing Activation Set to Increase Sales and Engage
Shoppers at Lidl Locations Across 10 States.
WASHINGTON, July 2, 2024
/PRNewswire-PRWeb/ -- Avocados from Peru (AFP) is thrilled to announce the third
edition of its highly successful AVO Tesla program in partnership
with Lidl, set to run from July to September
2024. This year's activation promises to be bigger and
better than ever, spanning an impressive 70 days and featuring a
chance to win a 2024 Tesla Model 3 wrapped in eye-catching AFP and
Lidl branding or a $2,000 Lidl gift
card from Lidl and Avocados from Peru.
We'll be running this at Lidl locations in
10 states throughout the Northeast, Mid-Atlantic, and Southeast.
This is a very fun and unique activation that promotes avocados
from Peru nonstop for 10
weeks.
The AVO Tesla Summer Sweepstakes is designed to drive sales and
engagement for AFP at Lidl locations across 10 states in the
Northeast, Mid-Atlantic, and Southeast regions. Shoppers will have
the opportunity to enter the sweepstakes to win the ultimate green
machine, reinforcing AFP's commitment to promoting a healthy
lifestyle and environmental sustainability.
"We'll be running this at Lidl locations in 10 states throughout
the Northeast, Mid-Atlantic, and Southeast," said Xavier Equihua, CEO of Avocados from
Peru. "This is a very fun and
unique activation that promotes avocados from Peru nonstop for 10 weeks."
The sweepstakes will be supported by a marketing campaign
featuring digital POS materials, signage, linear TV, and dedicated
mesh bags, all designed to capture the attention of Lidl shoppers
and boost AFP sales. The AVO Tesla will also appear at select Lidl
locations throughout the DC Metro Area, generating buzz and
excitement.
Aside from helping Lidl move more avocados, the sweepstakes help
demonstrate AFP's commitment to the environment.
"Tesla is the leading EV manufacturer in the world and is a
symbol of the 'green' movement to preserve the environment," said
Equihua. "By partnering with them again this year, it reinforces
our 'Eat Healthy, Live Green' mantra and also sets Peru apart as the most environmentally
conscious avocado-producing country in the world."
The AVO Tesla Summer Sweepstakes is a testament to the strong
partnership between Avocados from Peru and Lidl, as well as our shared
commitment to promoting healthy lifestyles and environmental
stewardship. With its fun approach and extended duration, this
year's program is poised to be the most successful yet, helping to
increase sales and engagement for AFP at Lidl locations throughout
the summer.
For details on the event and how to enter the sweepstakes, visit
lidlavotesla.com.
For additional information, contact:
Avocados from Peru
media@avocadosfromperu.com
https://avocadosfromperu.com/
Media Contact
Vlad Drazdovich, Avocados from Peru, 9546965965, media@avocadosfromperu.com,
https://avocadosfromperu.com/
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SOURCE Avocados from Peru