- Multi-year partnership unites Audi and Inter
Miami CF
- Inter Miami CF accelerates Audi's commitment to raising the
profile of soccer in the U.S.
- New Audi Themes bring the Club's spirit to life with curated
wallpaper collection for Audi MMI screens
MIAMI and RESTON, Va.,
July 11,
2024 /PRNewswire/ -- Today, Audi and Inter
Miami CF have announced a landmark partnership, making
Audi the Official Premium Automotive Partner of the Club. Together,
Audi and Inter Miami CF celebrate a passion for performance
and excellence on and off the field, driven by strong
alliances.
This announcement comes amid Inter Miami's growing prominence
since its debut in Major League Soccer (MLS) in 2020. In its fifth
season, the Club has fulfilled its 'Freedom to Dream' ethos by
signing world-class players and coaches who represent the essence
of South Florida, winning its
first-ever trophy — the 2023 Leagues Cup — igniting a commercial
surge, gaining millions of fans worldwide, and becoming a reference
point for soccer globally.
Audi and Inter Miami CF come together during a period of
momentum for soccer in North
America. This partnership allows Audi of America and its
South Florida dealers to reach an
important and growing customer segment as the brand looks to
deliver its largest new product launch in Audi history. Inter Miami
CF fans can experience Audi on and off the field through fan
activations—including Audi Test Drive experiences and the Club's
digital and social platforms— and stadium LED and in-game
content.
Additionally, owners of select MY 23/24 Audi vehicles can show
their fan spirit by purchasing specially designed Inter Miami CF
Audi Themes for the Audi MMI system, transforming their
vehicle's interior with display wallpapers honoring the Club. This
curated collection is available for purchase in the myAudi
Marketplace on the myAudi smartphone app.
"As leaders in our respective categories, both Audi and Inter
Miami share a commitment to delivering exceptional performance,"
said Emilie Cotter, SVP and Chief
Marketing Officer, Audi of America. "The increased excitement and
recognition surrounding the Club has been remarkable to witness.
We're committed to shaping the future of this sport together
through a growing and energized fanbase in South Florida and beyond."
"We are thrilled to ride alongside a forward-thinking and
innovative brand like Audi during this momentous point in our
Club's history," said Inter Miami CF President of Business
Operations, Xavier Asensi. "Our
mutual commitment to excellence will drive unique initiatives,
catering to our passionate and diverse fanbase."
As the official automotive partner of MLS since 2015, Audi of
America's commitment has expanded educational resources for more
than 3,800 youth players, increased housing options for more than
350 youth players and has provided $5
million in support to MLS academies.
Since the Club's inception, the Academy has been a pillar
integral to Inter Miami's mission. To this point, the Club has
signed 10 players from its Academy to professional First Team
contracts, several of whom have become regular contributors in
MLS.
Audi and its nationwide dealer network further support MLS on a
local level including six club partnerships (D.C. United, Orlando
City SC, San Jose Earthquakes, Sporting Kansas City, Columbus Crew and New York Red Bulls) and as
official Naming Rights sponsor of Audi Field in Washington, D.C.
In addition to supporting key clubs, matches and championships,
Audi has impacted the lives and playing careers of young soccer
players as the force behind the "Audi Goals Drive Progress"
program. Launched in 2019, this initiative funds enhancements for
young players on and off the field at MLS academies, which play an
essential role in developing talent across the league. The program
now extends beyond player development to financially support and
highlight community initiatives led by MLS players.
Audi of America
Communications
|
Inter Miami CF
Communications
|
Laura Walton
|
Molly
Dreska
|
E-mail:
laura.walton@audi.com
|
E-mail:
Molly.Dreska@intermiamicf.com
|
www.media.audiusa.com
|
|
ABOUT AUDI OF AMERICA
At Audi of America, we believe the future is electric. By 2025,
our U.S. model lineup will be at least 30 percent electrified,
including fully electric and plug-in hybrid vehicles. Globally, we
are committed to net CO2 neutrality by 2050. In 2023, Audi sold a
recordbreaking 228,550 vehicles in the U.S. Among those deliveries,
Audi sold more fully electric models than ever before, achieved
record Audi Sport sales, and had a
recordbreaking year in after sales. Learn more about who we are and
how we're working to create a more sustainable, innovative, and
inclusive future at audiusa.com or media.audiusa.com.
ABOUT INTER MIAMI CF
Club International de Fútbol Miami, known as Inter Miami CF, is an American
professional sports team in its fifth season in Major League
Soccer. Inter Miami plays and
trains at its 34-acre centralized facility, which includes Chase
Stadium, a 50,000-square-foot training center and seven fields in
Fort Lauderdale, Florida. In
addition to the MLS team, the Club fields MLS NEXT Pro team Inter
Miami CF II and has a youth Academy for ages U-12 to U19. Inter
Miami CF Main Partners include: Royal Caribbean, Fracht Group,
JPMorgan Chase, Baptist Health and Florida
Blue. Please visit www.intermiamicf.com for more
information.
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SOURCE Audi of America