- The proprietary tool revolutionizes recruitment in the customer
service sector by creating genuine and personalized interactions
with candidates, which simulate real scenarios faithful to
brands
- Smart Recruiter optimizes the efficiency of the selection
process and improves the quality of hires, providing better service
to Atento's customers
- More than 4,000 candidates have participated in the selection
process since March to fill positions in nearly 10 operations
MADRID, July 31,
2024 /PRNewswire/ -- Atento Luxco 1 ("Atento"
or the "Company"), one of the world's largest providers of customer
relationship management and business process outsourcing (CRM/BTO)
services and an industry leader in Latin
America, is driving recruitment with Smart Recruiter, an
innovative recruitment platform based on generative artificial
intelligence to improve efficiency in the candidate selection
process in the Customer Experience sector (CX). Through this tool,
Atento can more easily select people with the profile that best
fits the business of its clients and the industry to which they
belong, contributing to the reduction of turnover and increasing
the productivity of the companies with which Atento works.
Since it was launched in March, Smart Recruiter has transformed
the process of selecting candidates in the Customer Experience (CX)
sector, through an advanced generative AI chatbot. It differs from
traditional chatbots because of its ability to understand, process
and generate natural language, allowing a fluid, genuine and
intuitive conversation with the candidate. In this way, applicants
can converse with the tool as if they were talking to a real
customer, making their interactions fluid and their responses more
spontaneous and insightful. In this simulated interaction, the
candidate is confronted with a scenario very similar to reality,
providing them with a realistic view of their future position.
Thanks to this tool, Atento can more accurately identify the
candidates who best fit the organizational culture and the specific
needs of its clients. In this way, a deeper alignment is achieved
between employees and the brand's objectives, which translates into
an increase in productivity, an improvement in the customer
experience and the service provided, as well as a reduction in
staff turnover.
Smart Recruiter has proven its effectiveness since its
implementation in March, boosting the selection of personnel in
Atento. Nearly 4,000 people have participated in selection
processes through the platform, which has resulted in the hiring of
more than 340 candidates to fill positions in nearly 10
operations.
"At Atento, we are committed to continuous innovation in
our human resources processes. Smart Recruiter is an example of how
artificial intelligence can transform the way we evaluate and
select our future employees, in tune with the needs of our
customers. In addition, this tool not only improves accuracy in
selection, but also provides an enriching experience for
candidates, aligned with the needs and expectations of our clients.
This is one more initiative of the company in search of fulfilling
its strategy, aimed at operational efficiency," commented
Thiago Zanon, Global Head of HR,
Atento.
Hyper-personalization, evaluation, and accurate selection of
top talent
Smart Recruiter is based on generative AI powered by Atento AI
Studio, which allows candidates to simulate a scenario with a
client in a hyper-personalized way, very faithful to reality,
through a fluid and natural conversation. This provides people who
apply for the position with a more realistic vision of what the
future position will be, as well as having a more attractive and
personalized selection experience. During the interaction, Atento's
intelligent moderator, LINEU (Learning Intelligent Node Efficient
Understanding), ensures that the conversation is kept within the
right context, avoiding deviations and ensuring consistency.
Simultaneously, the platform analyzes candidates' responses in
real-time, generating assessments that support the hiring process.
Smart Recruiter's understanding capabilities, coupled with the
adjustments made by Atento's prompt engineers, make the AI fully
tailored to the brand's tone and content.
Preliminary and dynamically, the tool acts as an effective way
to assess candidates, allowing candidates to be quickly and
accurately identified with the skills and aptitudes needed to
deliver an exceptional customer experience.
In a highly competitive market, the ability to attract and
retain quality human talent has become a fundamental differentiator
for companies. In this regard, Atento's development of Smart
Recruiter works as a strategic tool for personnel selection, which
allows Atento to stand out from its competitors and establish
itself as reliable partners for its clients.
About Atento
Atento is the largest provider of customer relationship
management and business process outsourcing ("CRM BTO") services in
Latin America and one of the
leading providers worldwide. Atento is also one of the leading
providers of BTO nearshoring CRM services for companies operating
in the United States. Since 1999,
the Company has developed its business model in 17 countries,
employing approximately 120,000 people. Atento has more than 400
customers, to whom it offers a wide range of BTO CRM services
through multiple channels. Atento's clients are mostly leading
multinational companies in the telecommunications, banking and
financial services, healthcare, retail and public administration
sectors. In recent years, the company has been recognized for its
excellence by several industry analysts in different regions,
including Everest (named a "star performer" in 2021), Gartner
(recognized as a leader for Customer Service BPO in the Magic
Quadrant since 2021), Frost & Sullivan (named a leader in CX
Outsourcing in Latin America for
2022), or Forbes (selected as one of the 100 best companies to work
for in 2023 in Spain). For more
information visit www.atento.com.
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