The campaign marks a milestone for the plant-based protein bar
pioneer amid rapid growth and retail expansion.
DARIEN,
Conn., Aug. 13, 2024 /PRNewswire-PRWeb/ -- Aloha,
the award-winning B-Corp and Climate Neutral Certified plant-based
protein bar brand, today launched its first brand campaign,
"Deliciously Satisfying." The new campaign follows a remarkable
first half 2024 for the $100 million
plus, employee-owned brand in which it achieved high double-digit
growth, secured a $68 million
investment of secondary capital from SEMCAP Food & Nutrition,
received a Whole Foods Market Supplier All-Star Award, was
recognized by Inc. as one of America's "Fastest Growing" companies,
and had their CEO, Brad Charron,
named as a Regional Finalist for EY Entrepreneur of the Year. Aloha
continues to be a top-selling protein bar in the US Natural Channel
and MULO.
Concepted and produced in-house, the brand campaign encourages
consumers to indulge in things that are universally satisfying,
such as popping bubble wrap, peeling paint tape off a wall, and
cracking open a fresh can of tennis balls, likening them to the
satisfying feeling of eating a delicious, protein-packed Aloha bar.
Fueled by increased consumer awareness and demand for nutritious,
convenient food options, the spots are designed to speak to
mainstream, health-conscious consumers in the fast-growing healthy
snack market.
"Aloha has experienced explosive and sustained growth over the
last few years, expanding our online and offline retail footprint.
Brand marketing is critical to reach a larger, more mainstream
audience" said Julia Shapiro, VP of
Brand at Aloha. "We know that increasing protein is the #1 health
goal of over half of adults in the country. Aloha's award-winning
taste and texture, combined with a superior macronutrient profile,
positions us to deliver on that in a uniquely satisfying way. And
as the only B-corp and Climate Neutral Certified bar on our shelf,
Aloha is a decision that consumers can feel good about on every
level."
View the spot here: "Deliciously Satisfying"
Aloha champions the better-for-you food movement with a focus on
ingredient transparency and sustainability. They believe that food
should be both nutritious and delicious, offering mass-appeal
flavors like peanut butter cup and chocolate chip cookie dough, all
with 14g of protein and 5g of sugar (or fewer). All Aloha bars are
made from high-quality, USDA Organic ingredients, as well as
gluten-free, soy-free, dairy-free, and free from artificial
additives. A portion of proceeds from Aloha's Special Edition
Hawaiʻi bars support Kupu, a nonprofit dedicated to empowering
Hawai'i's youth through service, education, and workforce
development in environmental fields.
"ALOHA's story is one of resilience, determination, and
passion," said Brad Charron,
Chairman & CEO of ALOHA, who "re-founded" the Company in 2017.
"We're a small team of entrepreneurs riding a wave of explosive
momentum and I'm proud to see it come to life with a campaign that
encapsulates our brand ethos and consumer-centricity; it's a
testament to just how far we've come -- and it's just the
beginning. In the near-term, we want to not only be the food of
choice for the next generation of consumers; we want to become
their favorite brand, a representation of how people can live with
vitality and the powerful spirit of aloha in their daily
lives."
This campaign marks the first big brand push since Julia Shapiro, former VP of Marketing at
WeTransfer, joined Aloha as VP of Brand. She is supported by Aloha
CEO Brad Charron who, before Aloha,
had a distinguished career in marketing himself, including
executive brand roles at Chobani and Under Armour. The ads will run
on premium streaming platforms like Disney+, Hulu, Prime Video, and
YouTube. Social media campaigns will feature influencer content and
invite creators to celebrate their own "Deliciously Satisfying"
moments, leaning into socially native, ASMR-type content.
For more information, please visit ALOHA's website and follow
along at @alohamoment and #DeliciouslySatisfying.
About ALOHA
ALOHA is an employee-owned and operated company committed to
nourishing the world by creating simple, nutritious food that
everyone can access and enjoy. Its award-winning plant-based
products are high in protein, amazingly low in sugar, and
next-level delicious, proving you don't have to sacrifice taste for
nutrition. As a certified B Corporation® and Climate Neutral
Certified brand, ALOHA is dedicated to using its business as a
force for good and taking care of its people, customers,
communities, and the planet. ALOHA's products can be found at
grocery stores nationwide, including Whole Foods Market, Sprouts,
Wegmans, Harris Teeter, HEB, Kroger,
Safeway/Albertsons, Stop & Shop, and more. ALOHA can also be
purchased online at Thrive Market, Amazon, Walmart.com,
Vitacost.com, and ALOHA.com.
ALOHA Contact:
Julia Shapiro
VP, Brand
Julia@aloha.com
Media Contact
Lani Free, ALOHA, 1 760-613-4117,
lani@greenheartcollective.com
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SOURCE ALOHA