Partnership provides agencies looking to leverage generative AI
with training, tech and talent support
ATLANTA, July 23,
2024 /PRNewswire-PRWeb/ -- Human Driven AI and
Mission + Cause today announced a strategic partnership to help
marketing and communications agencies enhance their current
offerings and leverage cutting-edge AI technology to deliver new
ones. This partnership combines Human Driven AI's expertise in
Generative AI for the marketing and communications industry with
Mission + Cause's (M+C) commitment to empowering impact-focused
organizations, creating a formidable force in the rapidly evolving
world of communications.
"Our partnership with Mission + Cause
empowers agencies across the marketing and communications industry
to harness the full potential of Generative AI while staying true
to their core purpose." - Jennifer
Jones-Mitchell, CEO of Human Driven AI
As the AI revolution sweeps through the industry, agencies must
adapt or risk obsolescence. The numbers speak volumes:
- A 2023 IBM and Momentive.ai survey found 67% of CMOs are poised
to embrace Generative AI this year; 86% of those surveyed said they
plan on implementing it by next year.
- In Cision and PRWeek's 2024 Global Comms Report, 32% of global
respondents indicated using Generative AI tools frequently, while
27% said they were considering them.
- Companies investing in AI witness a striking boost (up to 15%)
in revenue and a 10 - 20% increase in sales ROI, according to
Master of Code.
- 60% of marketers anticipate Generative AI will fundamentally
reshape their roles, based on a 2023 Salesforce survey.
The partnership between Human Driven AI and M+C delivers a
comprehensive solution for agencies to not just survive, but to
thrive in the AI era. When agencies take advantage of this
solution, they'll receive a generous suite of offerings,
including:
- Tailor-made Generative AI training and consulting to help the
organization prepare for the AI revolution and craft its own AI
strategy;
- Access to a carefully curated Generative AI tech stack and
support selecting and implementing the technology that's most
appropriate for your business needs;
- Support with sourcing, qualifying, landing and keeping
top-of-their-game AI talent.
"The message is clear: AI won't take your job, but someone who
masters AI will," declared Jennifer
Jones-Mitchell, CEO of Human Driven AI. "Our partnership
with Mission + Cause empowers agencies across the marketing and
communications industry to harness the full potential of Generative
AI while staying true to their core purpose. We're not just talking
about change – we're driving it."
Brad MacAfee, CEO and founder of
Mission + Cause, added, "This isn't just another tech partnership.
We're combining purpose-driven strategies with AI prowess to create
a game-changing offering built specifically for marketing and
communications agencies. Firms that embrace this will lead the pack
in terms of innovation, growth and creating meaningful impact for
their clients and stakeholders."
Agencies can now access these transformative solutions
immediately, positioning themselves at the forefront of the AI
revolution. Whatever an agency leader's goals – training staff on
ethical and responsible use of AI, driving content creation,
research and predictive analytics for clients, or developing their
own growth and communications strategies – the offerings made
possible by the partnership between Human Driven AI and M+C can
deliver results.
Ready to revolutionize your agency? Contact:
Jennifer Jones-Mitchell,
jennifer@humandrivenai.com
Brad MacAfee,
brad@missionandcause.com
About Human Driven AI:
Human Driven AI, based in Atlanta, is the go-to authority for marketers
seeking Generative AI training, transformation, and consulting,
empowering organizations to leverage AI technologies effectively
and responsibly. For more information, please visit
humandrivenai.com.
About Mission + Cause:
Mission + Cause is a consulting and executive search firm that
provides services to communications organizations and departments
(brands, nonprofits and agencies). Mission + Cause offers a range
of consulting, communications and executive search services
including retained search, contingency recruiting, ongoing talent
development, executive coaching, agency positioning, M&A
strategy and more. For more information, please visit
missionandcause.com.
Media Contact
Lee Redding, Mission + Cause, 1
706-537-6596, lee@missionandcause.com, www.missionandcause.com
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SOURCE Mission + Cause