What More Could A Guy Ask For This Valentine's Day?

What More Could A Guy Ask For This Valentine's Day?
Samuel Adams(R) Chocolate Bock - The Ultimate Combination of Two of Life's
Greatest Pleasures: Beer and Chocolate 


BOSTON, Feb. 10  /PRNewswire-FirstCall/ -- If the way to his heart is through
his stomach, then men all over the country will certainly be falling in love
this Valentine's Day.  Now, thanks to the brewers at Samuel Adams, men will
breathe a sigh of relief that this year's gift won't just be another pair of
heart boxers.  Just in time for February 14th, Samuel Adams is stocking the
store shelves with Samuel Adams Chocolate Bock -- a rich, delicious chocolate
beer --- that is sure to put the romance back into Valentine's Day.  With 36
million boxes of chocolate sold for Valentine's Day annually, it's no doubt
that men all over the country will be happily trading in their truffles for
Samuel Adams Chocolate Bock.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20050210/NYTH134 )

"Beer and chocolate are two pleasures that should be enjoyed and savored. We
knew that we were up to the challenge to create an unexpected brew that could
perfectly complement a Valentine's Day meal or be given as a special gift,"
says Jim Koch, founder and brewer of Samuel Adams. "At Samuel Adams, we
constantly strive to offer our drinkers something new that surprises their
palates in the world of beer. With Chocolate Bock, we have reached our goal by
creating the perfect gift for beer and chocolate lovers alike."

Samuel Adams teamed up with Scharffen Berger Chocolate to create this new brew.
"U.S. consumers eat 2.8 billion pounds of chocolate annually, but when teaming
up with Samuel Adams, we had to ask ourselves, how much do they drink?" said
John Scharffenberger, president and co-founder of Scharffen Berger Chocolates. 
"While there are many chocolate beverages, there are none that please the
palates of beer and chocolate connoisseurs and drinkers.  We were thrilled to
lend our expertise in chocolate to the talented brewers at Samuel Adams in the
creation of such a truly unique product."

Made with an exclusive blend of chocolate, this dark beer has a big, malty
character with a complex full-body taste and velvety finish.  Samuel Adams
Chocolate Bock includes the world's finest ingredients including cocoa beans
from Ghana, which enhance its aroma and flavor.  A hint of vanilla was also
added to help meld the symphony of flavors together.

The beer is packaged in a 750 ml amber bottle with a specially embossed pewter
label. Chocolate Bock is the perfect accompaniment to any Valentine's Day meal
or can be served as a dessert by itself.  It is especially good with roasted
chicken, a chocolaty dessert like chocolate mousse or chocolate cheesecake, or
even fresh fruit.

Samuel Adams Chocolate Bock is a revolutionary masterpiece new to the beer
world. Beer and chocolate have been combined to form a unique brew that is
perfect for Valentine's Day.  Having been the first to create the world's
strongest beer, Samuel Adams Utopias(TM), these brewers have once again pushed
the boundaries with the creation of Chocolate Bock.

Samuel Adams Chocolate Bock is available in select off premise accounts in
February 2005 for a suggested retail price of $14.99.  Give your sweetie the
sweetest gift around with Samuel Adams Chocolate Bock.

ABOUT THE CHOCOLATE

Long-time friends Robert Steinberg and John Scharffenberger founded Scharffen
Berger(R) Chocolate in 1996, making it the first American chocolate
manufacturer to be founded in 50 years.  Their first batch of chocolate was
created a year later in San Francisco and since then it has grown in popularity
among renowned chefs and bakers like Julia Child and Todd English, as well as
consumers.  This chocolate is so unique because of its rare ingredients like
Venezuelan Criollo Cacao beans as well as varieties from Madagascar, Trinidad,
Ghana and Papua New Guinea.  These hand-selected beans are roasted in small
batches, producing a dense, concentrated flavor then ground with a
large-crystal cane sugar and whole-bean Tahitian and Bourbon vanillas before
being conched into lush liquid chocolate. For more information, visit the
web-site at http://www.scharffenberger.com/.

THE BOSTON BEER COMPANY BACKGROUND:

The Boston Beer Company is America's leading brewer of quality, flavorful beer.
 Using a sixth generation family recipe, brewer and founder Jim Koch brews
Samuel Adams beers with only the world's finest ingredients. Samuel Adams
eighteen distinctive, award-winning styles of beers range from light- bodied to
bold, traditional to extreme.  Samuel Adams Boston Lager(R) is the Company's
flagship brand and is celebrated worldwide for its high quality, natural
ingredients and traditional brewing techniques.  The result is a beer renowned
by drinkers for its full flavor, balance, complexity, and consistent quality. 
For more information visit http://www.samueladams.com/. 

http://www.newscom.com/cgi-bin/prnh/20050210/NYTH134

http://photoarchive.ap.org/



DATASOURCE: The Boston Beer Company



CONTACT:  Melissa Eisberg, [phone],

 or Sarina Fierman, [phone],

, both of Deutsch Inc., for The Boston Beer

Company



Web site:  http://www.samueladams.com/ 

Copyright