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Spanish Broadcasting System to Acquire Miami Television Station
Miami's #1 Hispanic Radio Broadcaster to Expand Presence and Diversify
Platforms through Highly Complementary Transaction
COCONUT GROVE, Fla., July 13 /PRNewswire-FirstCall/ -- Spanish Broadcasting
System, Inc. ("SBS"; Nasdaq: SBSA) today announced that it has entered into an
agreement to acquire WDLP-TV (Channel 22) and other television assets serving
Miami and South Florida from Dr. William De La Pena for $37.5 million on terms
that were not disclosed. The acquisition is expected to close in the fourth
quarter of 2005, pending FCC approval.
WDLP-TV is a full-power TV facility reaching approximately 1.5 million
households in the Miami - Ft. Lauderdale DMA through its over-the-air, cable
and satellite distribution.
Raul Alarcon, President and CEO of SBS commented, "The Spanish-language media
universe of South Florida, our home market, presents a unique and logical entry
point for our debut in television. This is a highly complementary transaction
that will enable SBS to further increase its ability to serve Miami's Hispanic
community. We fully intend to leverage our resources, relationships and media
expertise to create a viable and compelling viewing alternative for Hispanic
consumers, while providing advertisers with an ideal platform to reach this
rapidly expanding audience."
Miami is the nation's second-largest Hispanic television revenue market with
$130 million in local and national Hispanic TV advertising expenditures in
2004, projected to grow to over $140 million in 2005. Miami also serves as
corporate headquarters for SBS and its three local owned-and-operated radio
stations WRMA-FM (Romance 106.7), WCMQ-FM (Clasica 92) and the highest-rated
Spanish-language station in the market, WXDJ-FM (El Zol 95).
Dr. William De La Pena stated, "We are absolutely confident that a recognized
broadcaster such as SBS will be able to continue, and indeed expand upon, the
good work we began at Channel 22. We look forward to working with the SBS team
in the future development of the station."
The cross-promotion of its own co-located radio and TV properties will be a key
element in the SBS operational strategy going forward. The Company intends to
fund the acquisition and its television venture from cash-on-hand and free cash
flow from operations.
About Spanish Broadcasting System
Spanish Broadcasting System, Inc. is the largest Hispanic-controlled radio
broadcasting company in the United States. After giving effect to a pending
divestiture, the Company will own and operate 20 radio stations in the top
Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and
Puerto Rico, including the #1 Spanish-language radio station in America, WSKQ-
FM in New York City. The Company also operates LaMusica.com, a bilingual
Spanish-English online site providing content related to Latin music,
entertainment, news and culture. The Company's corporate site can be accessed
at http://www.spanishbroadcasting.com/.
DATASOURCE: Spanish Broadcasting System, Inc.
CONTACT: Tomas Johansen +1-305-441-6901, ext. 525,
, for Spanish Broadcasting System, Inc.
Web site: http://www.spanishbroadcasting.com/