'El Vacilon de la Manana' is the #1 Radio Morning Show in the United States

COCONUT GROVE, Fla., Aug. 16  /PRNewswire-FirstCall/ -- Spanish Broadcasting System, Inc. ("SBS"; Nasdaq: SBSA) today announced that its morning show "El Vacilon de la Manana" featuring Luis Jimenez and Moonshadow on WSKQ-FM ("La Mega 97.9") in New York is the most listened to morning show in the United States as reported in the Spring 2006 Report issued by the Arbitron Ratings Company.(1)

In 2006, the "El Vacilon de la Manana" morning show was the top-rated morning show in all of New York, New Jersey and Connecticut, with a quarter of a million listeners tuning in to "El Vacilon de la Manana", on average, every fifteen minutes.

"El Vacilon de la Manana" leads Morning Drive in all prime ages including Adults and Men 18-34, 18-49, 25-49 and 25-54.  On average, the show's audience spends 5:45 hours each week with Luis and Moonshadow, surpassing the listenership of any other morning show in New York and in the United States. Mega's "El Vacilon de la Manana" morning show reaches more than 900,000 listeners every week, 71% of which are Adults 18-49 year-olds.

Luis Jimenez and Moonshadow have been entertaining the New York Hispanic market since their debut thirteen years ago. Vacilon has consistently been the Top 2 among all Adults 18-49 and Adults 25-54 in Morning Drive since the 1990's. Vacilon is the only morning show to have surpassed Howard Stern for the #1 spot twice in his last three years on the air for persons 12+.

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic- controlled media and entertainment company in the United States.  SBS owns and operates 20 radio stations located in the top Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV, a television operation serving the South Florida market, and produces live concerts and events throughout the U.S. and Puerto Rico.  In addition, the Company operates LaMusica.com, a bilingual Spanish- English online site providing content related to Latin music, entertainment, news and culture. The Company's corporate Web site can be accessed at http://www.spanishbroadcasting.com/.

(1) Arbitron Spring 2006 Report. NY Arbitron MSA M-F 6am-10am 

DATASOURCE: Spanish Broadcasting System, Inc.



CONTACT:  Marko Radlovic, SBS - Chief Operating Officer, [phone],

 



Web site:  http://www.spanishbroadcasting.com/ 

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