Trading update and rebranding

RNS Number:5395D                           
Screen FX PLC
25 May 2006


Press Release                                                       25 May 2006


                                  ScreenFX plc
 
                          ("ScreenFX" or "the Company")

                          Trading update and re-branding


ScreenFX plc (AIM: SFX), the digital advertising and communications specialists,
today provides a trading update for the period since 31 December 2005.

The Directors are pleased to report strong performance in both trading and
business development during the period.  Revenues generated so far in the
current year to May total approximately #750,000 showing a significant
improvement when compared to #118,000 generated in the first six months of 2005.

The outdoor media market in the UK, as well as in the US, continues to make the
transition from traditional to digital formats.  This industry trend has been
highlighted by a number of recent announcements by major companies detailing
their own expansion into digital format advertising.  These include Publicis
Groupe and Simon Property Group's launch of Onspot Digital Network, a joint
venture to deliver digital advertising solutions to shopping malls throughout
the United States; Viacom Outdoor's #800 million contract win with Transport for
London ("TFL") to supply digital advertising screens to the London Underground;
and also, Clear Channel's recent launch of the first digital billboard network
in London.  These high profile announcements clearly demonstrate proof of
concept for digital advertising and ScreenFX, with its already established
digital screen network, believes it is well positioned to deliver major brand
advertising and information services to targeted strategic locations with high
footfall throughout the UK.

As part of its drive to meet this increased demand for outdoor digital
advertising across a range of sectors, ScreenFX today announces a re-branding of
the Company to facilitate a clearer external understanding of the business and
its operations.  As of today ScreenFX will now have five operating divisions, as
follows:

MallFX - a division established in 2004 that provides digital advertising
solutions to UK premium shopping malls.  Current portfolio includes 20 'super
malls' which yields a footfall of over 340 million consumers per annum.

TrainFX - established in 2005, this is a new division designed for transport
sector media, providing state of the art technology for premium marketing
opportunities on commuter trains.

HealthFX - a new division, established in 2006 that targets the health sector,
both public and private, and addresses the need for  more modern methods of
communication with patients, provides patient information and communication
systems.

BigFX - established in 1999, this division provides large format out of home
poster and banner advertising media space.

LiveFX - a specialist provider of creative marketing and content services to
both internal operating divisions and external clients.

Dave Clark, Chief Executive of ScreenFX, said: "With the digital outdoor market
growing by 20% year on year, ScreenFX continues to demonstrate our ability to
move quickly and effectively in response to new market opportunities and we
remain at the forefront of digital innovation.

"We believe that significant value exists in our recognised UK network and that
further upside is provided by our strong pipeline.  As an established provider
of digital services we are ideally positioned for the anticipated growth in this
sector and as such view the future with considerable optimism."

                                    - Ends -

For further information:
 ScreenFX plc
 David Clark, Chief Executive                         Tel: [phone]
 [e-mail]                                             www.screenfx.com


Media enquiries:
 Abchurch
 Henry Harrison-Topham / Laura Riascos De Castro      Tel: [phone]
 [e-mail]                             www.abchurch-group.com



                      This information is provided by RNS
            The company news service from the London Stock Exchange
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