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Share Name | Share Symbol | Market | Type | Share ISIN | Share Description |
---|---|---|---|---|---|
Screen Fx | LSE:SFX | London | Ordinary Share | GB00B23Z3283 | ORD 10P |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|---|---|
0.00 | 0.00% | 7.10 | 0.00 | 01:00:00 |
Industry Sector | Turnover | Profit | EPS - Basic | PE Ratio | Market Cap |
---|---|---|---|---|---|
0 | 0 | N/A | 0 |
RNS Number:4392P Screen FX PLC 28 July 2005 28 July 2005 ScreenFX enters transport sector advertising Agreement signed with Central Trains ScreenFX plc, a leading provider of advanced digital advertising and communication systems, today announces that it has signed a six year concession agreement with Central Trains Ltd to exploit the audio visual advertising on their fleet of commuter trains. This is a key milestone in ScreenFX's development as it provides entry into the fast-growing transport advertising sector. To date, ScreenFX has provided out of home advertising in premier shopping malls. Central Trains, part of the National Express Group, operates the rail franchise for the Birmingham area with over the 35 million passenger journeys a year. ScreenFX will deliver a passenger entertainment system featuring news, weather, sport and entertainment provided by one of the UK's leading TV companies. In addition, it will provide enhanced passenger information systems for the benefit of commuters and train operators. The transport sector is one of the most valuable mediums for the advertising market. IPSOS* independent research has shown that on-board train television advertising has strong potential, primarily as commuter trains provide a valuable captive audience with an average journey time of 30-60 minutes travelling. 69% of passengers are classified in the ABC1 and 80% of those researched were positive about train TV systems and reported good levels of advertisement recognition. Dave Clark, Chief Executive Officer of Screen FX, said: "We are delighted to have signed this agreement with Central Trains. Transport advertising is one of the fastest growing areas and we are keen to provide a great service for our clients. It is an exciting development for ScreenFX as it introduces a new market opportunity, where we can use our experience as one of the leading providers of digital advertising in the UK." For further information please contact: Screen FX plc Tel: 0161 428 5544 David Clark Citigate Dewe Rogerson Tel: 020 7638 9671 Patrick Toyne Sewell/ Fiona Bradshaw * IPSOS is one of the UK's leading independent media research organisations Notes to Editors About ScreenFX ScreenFX listed on AIM in March 2004. In line with its initial strategy and with the timetable outlined in its prospectus, Screen FX now has a 18 of the top super malls across the UK under contract for its digital screen network. The screens show advertising and news, with touch-sensitive information screens giving information relevant to their particular centre. The Screen FX network now provides access, at the point of purchase, to a target audience of approximately 330 million shoppers a year in major centres including: the MetroCentre, Gateshead; Lakeside, Thurrock; Eldon Square, Newcastle; The Glades, Bromley; and The Victoria Centre, Nottingham; Merry Hill, Birmingham and Castle Court, Northern Ireland (both are part of a long-term contract with Westfield Shoppingtowns Ltd, the largest shopping centre owner in the world); and Trafford Centre, Manchester. Screen FX has received firm commitments from advertisers such as Samsung, Vodafone and Warner Bros, demonstrating the growing acceptance of the out of home digital advertising medium in the UK and the growing status of the Screen FX brand. This information is provided by RNS The company news service from the London Stock Exchange END CNTILFESDVITFIE
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