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Share Name | Share Symbol | Market | Type | Share ISIN | Share Description |
---|---|---|---|---|---|
Screen Fx | LSE:SFX | London | Ordinary Share | GB00B23Z3283 | ORD 10P |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|---|---|
0.00 | 0.00% | 7.10 | 0.00 | 01:00:00 |
Industry Sector | Turnover | Profit | EPS - Basic | PE Ratio | Market Cap |
---|---|---|---|---|---|
0 | 0 | N/A | 0 |
RNS Number:5210A Screen FX PLC 06 July 2004 6 July 2004 Screen FX Pre-close period trading update Screen roll out complete; major advertisers trialling service Screen FX plc, which offers digital screen advertising in shopping centres across the UK, today announces its pre-closed trading update for the six months to 30 June 2004, ahead of its maiden interim results which will be issued in September. In line with its initial strategy and with the timetable outlined in its prospectus, Screen FX now has a fully operational network of 55 Info Pods, incorporating 131 screens, in eight shopping centres across the UK. One further centre should be operational shortly and discussions continue with a number of other leading centres across the UK. The Info Pods each have two 63-inch plasma screens, showing advertising and news, as well as touch-sensitive information screens giving information relevant to their particular centre. The Screen FX network now provides access, at the point of purchase, to a target audience of approximately 164 million shoppers a year in major centres including: the MetroCentre, Gateshead; Lakeside, Thurrock; Eldon Square, Newcastle; The Glades, Bromley; and The Victoria Centre, Nottingham. This opportunity is proving to be very attractive to major advertisers, with brands such as McDonalds, Sony Music, Mars, Adidas and Disney Home Video trialling the technology. With the network now in place and fully operational, the key to delivering the business plan will be the adoption of the concept by these major advertisers. The interim results will reflect the circa #2 million capital expenditure programme used to build the network along with the circa #1 million operational costs associated with the successful roll out of the screens. This will result in the company reporting a loss for the period, in line with original management expectations. David Clark, Chief Executive Officer of Screen FX, said: "We are delighted the roll out has gone so smoothly and that we are now up and running in all of our initial eight centres. Our screens offer major blue chip advertisers the opportunity to get their message across to potential customers at a time and place they are most likely to buy, and we have found advertisers and their agencies have been very keen to be involved. The next four months represent a key period for the business in building its revenue base and we look forward to the next stage of our development with enthusiasm." For further information please contact: Screen FX plc Tel: 0161 428 5544 David Clark Citigate Dewe Rogerson Tel: 020 7638 9671 Patrick Toyne Sewell/Alexandra Scrimgeour/ Fiona Bradshaw Notes to Editors Screen FX listed on AIM in March 2004. Its initial strategy is to install its network of Info Pods into nine leading shopping centres nationwide and through these displays to deliver major brand advertising. The company's medium term strategy is then to build on its initial roll out and secure longer term relationships with UK shopping centres, retailers and advertisers. For more information please visit www.screenfx.com. This information is provided by RNS The company news service from the London Stock Exchange END TSTKGGGNNKVGDZM
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