Launch of HealthFX division

RNS Number:3448Y
Screen FX PLC
14 February 2006


Press Release                                                  14 February 2006


                                  ScreenFX plc

                         ("ScreenFX" or "the Company")

                          Launch of HealthFX division

ScreenFX plc (AIM: SFX), a leading provider of advanced digital advertising and
communication systems, today announces the launch of an entirely new division
for the Company called HealthFX.  This follows a period of successful trialling
in a number of test locations.  HealthFX addresses the increasing need for more
modern methods of communication with patients throughout the health sector, both
public and private, in the United Kingdom.

Effective communication has become an increasing priority for both hospitals and
GP practices in not only promoting their services and facilities but also
establishing the health environment as a safe and efficient place for treatment.
The HealthFX system addresses this need by providing patient information,
communication and a unique Way-Finding solution through a network of monitors
and touch screens in waiting and reception areas.  Customised content is
broadcast through a network, allowing the hospital or GP practice local control
and the ability to send real-time messages.  Utilising split screen graphics,
the monitors display a variety of advertising, positive health messaging,
patient alerts, and national and local news.

HealthFX systems have already been installed and are fully operational in eight
NHS locations throughout the UK, and the Company is in final negotiations to
provide similar services for a further four NHS hospitals as well as seven
private hospitals.  Within the private healthcare sector, the first phase of the
installation programme has recently been completed at two private hospitals in
the same group.  This phase involved the installation of LCD screens in both the
outpatients and main reception areas, which display hospital treatments,
services and other relevant facilities.

The installation of HealthFX systems are mainly funded by capital expenditure
through NHS Trust financing programmes, including Private Finance Initiative
(PFI), ProCure 21 and Local Improvement Finance Trust (LIFT), with some
installations partially funded through advertising revenue generation.

The revenue model for HealthFX is still evolving, however, it is capable of
generating a substantial income for the Primary Care Trust ("PCT") through
advertising sales, whilst providing a fully integrated communication system
around a healthcare environment.  In turn, HealthFX manages and maintains the
system through a management contract with each PCT Trust whilst also generating
revenue from the advertising sales.

The Company estimates that the potential marketplace for healthcare
communication systems in the UK could be worth up to #20 million per annum
within the next five years and, as a lead player, HealthFX is targeting a 30%
market share.  Initial results suggest that the uniqueness of the HealthFX
system will be attractive to advertisers due to the information-based content
which its screens show.

David Clark, Chief Executive of ScreenFX plc, said:  "Expansion into the
healthcare sector is an exciting development for ScreenFX.  With the recent
introduction of Patient Choice, the public and private healthcare sectors are
now having to increase their profile as they enter a more competitive
environment.  Positive communication is therefore key.  The initial foothold
that we have already built and the positive reaction to the initial product
offering, mean that our HealthFX division is now well positioned to maximise
this opportunity.  We expect significant growth in HealthFX this year."

HealthFX systems have been installed at:
*         Great Western Hospital, Swindon
*         WhippsCross Hospital, Leytonstone
*         Milton Keynes Treatment Centre, Milton Keynes
*         Royal Victoria Hospital, Newcastle
*         Freeman's Hospital, Newcastle
*         Haywards Walk-in Centre, Stoke
*         GP Surgeries in the South Worcestershire PCT
*         BMI Beardwood, Blackburn

                                    - Ends -


For further information:
ScreenFX plc
David Clark, Chief Executive                          Tel: [phone]
[e-mail]                                              www.screenfx.com

Media enquiries:
Abchurch
Henry Harrison-Topham / Katherine Murphy              Tel: [phone]
[e-mail]                              www.abchurch-group.com



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