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SFX Screen Fx

7.10
0.00 (0.00%)
03 Oct 2024 - Closed
Delayed by 15 minutes
Share Name Share Symbol Market Type Share ISIN Share Description
Screen Fx LSE:SFX London Ordinary Share GB00B23Z3283 ORD 10P
  Price Change % Change Share Price Bid Price Offer Price High Price Low Price Open Price Shares Traded Last Trade
  0.00 0.00% 7.10 0.00 01:00:00
Industry Sector Turnover Profit EPS - Basic PE Ratio Market Cap
0 0 N/A 0

Final Results

06/05/2005 8:00am

UK Regulatory


RNS Number:9573L
Screen FX PLC
06 May 2005


6 May 2005

                                  ScreenFX plc

                 Maiden results; major agreement with Westfield


ScreenFX plc, which offers digital screen advertising in shopping centres across
the UK, today announces its maiden results for the period to 31 December 2004.


Key points:

*    Network of 125 plasma screens in eight of the UK's premier shopping
     malls, including MetroCentre, Gateshead and Lakeside, Thurrock

*    Two more Scottish networks expected to be installed by Summer 2005

*    Westfield agreement will add a further seven malls by the end of 2005
     and increase the ScreenFX audience 50% to approximately 300 million 
     shoppers annually.

*    Major advertisers using the network now include Warner Bros, Carphone
     Warehouse, 3 Mobile, Samsung and The National lottery.

*    New market research has confirmed the very high impact of screens
     amongst key advertising targets

*    Turnover for the period was #342,524 with an operating loss of
     #2,061,565

*    Cash in hand of #1.9 million at 30 April 2005

*    ScreenFX is now the UK's leading digital screen advertising company


Richard Nichols, Chairman of ScreenFX, said:


"This was a very exciting year in terms of the Group's development since the
flotation in March 2004.  From a standing start we now have a fully operational
network offering big screen advertising to over 200 million consumers and the
Westfield agreement announced today will raise that even further.  We believe
our market has the potential to grow strongly this year as advertisers realise
the benefits of being able to communicate interactively with consumers at the
point when they are ready and able to buy.  We had the vision to become a leader
in our sector and are now well positioned to maintain and build our share of
this fast-growing market."


For further information please contact:

ScreenFX plc                                 Tel: 0161 428 5544
David Clark



Citigate Dewe Rogerson                       Tel: 020 7638 9571
Patrick Toyne Sewell/Fiona Bradshaw


Chairman's Statement


This was a very exciting year in terms of the Group's development since the
flotation in March 2004.  From a standing start we now have a fully operational
network of around 125 screens, in eight major shopping centres across the UK,
including MetroCentre, Gateshead and Lakeside, Thurrock.  With two more premier
centres due to be installed by this summer, Braehead, Glasgow, and the St James
Centre, Edinburgh's premier shopping centre, our screens will provide access to
a national audience of approximately 200 million shoppers a year.  The rollout,
which means that we have been able to gain critical mass and a leadership
position in the fast growing "out of home" digital advertising market, has been
carried out in line with the promises we gave at the time of the flotation both
in terms of delivery date and budget.



We have today also announced a prestigious new agreement with Westfield
Shoppingtowns Limited, which will add a further seven malls by the end of 2005
and increase the network by 50% to approximately 300 million shoppers annually.



The flotation on the AIM market has been an excellent opportunity for us as it
gave us access to the capital we required to install the network and roll out
the screens, support our profile as we started to build awareness amongst
potential users of the ScreenFX concept and, most importantly, has given us
access to additional funding as it has been required.  Another important
development has been our partnership with BT Broadcast Services which will
enable us to accelerate the next phase of our network development through an
efficient financing structure as we look to double the size of our network
during the year ahead.  This partnership also has the benefit of providing
valuable ongoing technical support for the network.



I would like to take the opportunity to thank our staff for all their hard work
over the past year, which has been one of enormous change for the Group.  Their
skills, experience, dedication and hard work will enable us to continue the fast
growth of the business and maintain our leadership of the digital advertising
market over the next year.



We believe our market has the potential to grow strongly this year as
advertisers realise the benefits of being able to communicate interactively with
consumers at the point when they are ready and able to buy.  We have had the
vision to become a leader in our sector and are now well positioned to maintain
and build our share of this fast-growing market.  The key drivers to our
development are the rollout of our network into more locations, thereby
establishing critical scale, and achieving revenue adoption amongst our target
customers, the major consumer brands, their advertising agencies and their media
buyers.  We will continue to work hard towards achieving both these critical
goals during 2005.



Richard Nichols
Chairman



Chief Executive's review

Introduction



This has been a tremendously important and exciting period for the Group.  Since
the company's successful flotation on the AIM market in March 2004 we have
delivered all the key milestones important to the first phase of our business
development in line with the promises we made in our Prospectus.  We look
forward to the coming period with enthusiasm as we build on our leadership
position in the fast growing "out of home" digital advertising market.



Westfield agreement



ScreenFX today agreed a six year licence with Westfield Shoppingtowns Limited,
the largest shopping centre owner in the world.  The agreement will lead to the
installation of ScreenFX's InfoPod system into all seven of Westfield's UK
shopping malls, adding around 100 million consumers to the ScreenFX audience.



The quality of the Westfield centres, which include Merry Hill, the biggest mall
in the Birmingham area, and Castle Court, the lead mall in Northern Ireland,
adds further prestige to the existing ScreenFX portfolio.  With this agreement
ScreenFX has further consolidated its dominant position for digital screen
advertising amongst the UK's top shopping malls.



The rollout of the Westfield InfoPods, with a total of 96 plasma advertising
screens, is expected to be completed by the end of 2005, boosting the total
audience for the ScreenFX network by 50% to approximately 300 million shoppers
annually.



Financial results



The Group's trading started with the acquisition of High Profile UK Limited
("HPUK") and BigFX Limited ("BFX") by ScreenFX on 18 February 2004.  This was
followed on 5 March 2004 by the Group's successful placing of 50 million
ordinary shares at 10 pence per share raising #4.4m (after expenses) in order to
exploit and develop the Group's digital screen advertising business.  The Group
was admitted to AIM on 10 March 2004.



On 6 January 2005, the Group placed 26,666,668 new ordinary shares at 7.5 pence
per share, raising #1.92 million (after expenses).  The Group is using the funds
raised to roll out its network across the UK.



Turnover for the period was #342,000, with the majority of revenues being
generated by BigFX as there was no opportunity for revenues from the ScreenFX
network until the beginning of the second half, once the build out and testing
phase was completed, with no significant contracts signed until the final
quarter of the year.  Whilst we have delivered on our internal 2004 revenue
forecasts, the rate of media adoption is expected to build slowly in 2005 with
greater momentum coming in 2006-2007 as we establish a network with critical
scale and digital channels become more established.



The Group continues to place a strong focus on controlling costs and minimising
working capital levels.



The total Group operating loss for the period to 31 December 2004 was #2.06m.
Capital expenditure in the period was #2.0 million, most of which was spent on
our information pods, screens and computer equipment.  Cash in hand at 31
December 2004 was #0.7 million and stood at approximately #1.9 million at 30
April 2005 following the aforementioned placing.



As mentioned in the Prospectus, the strategy of the Directors is to generate
capital growth for shareholders. The Directors will recommend the payment of
dividends when it becomes commercially prudent to do so and then subject to the
availability of distributable reserves and the retention of funds required to
finance future growth.  For these reasons the Group will not be paying a
dividend in respect of 2004.



Business and operating review



Our initial strategy was to install 150 digital flat screen advertising displays
into nine leading shopping centres nationwide, delivering major brand
advertising and customer information and establish the leading screen network in
the UK shopping mall environment.



At the beginning of the year we secured a ten year agreement with Liberty
International to be the exclusive provider of digital screen media in their
leading Capital Shopping Centres.  The nine malls give us a strong presence in
six of the top 20 ranked UK malls, including the Metro Centre Gateshead and
Lakeside Thurrock.



The installation of the network for these malls was completed in July 2004, on
time and on budget.  The Group now has 54 Info Pods, and 125 large plasma
screens, operational in these premier shopping malls.  Our network provides
access, at the point of purchase, to a target audience of almost 160 million
shoppers a year in some of the UK's major shopping malls:


Shopping centre                    Location                             Annual throughput

                                                                        (footfall)
Lakeside                           Thurrock                             25.6 million
The Glades                         Bromley                              19.0 million
The Harlequin                      Watford                              17.0 million
The Chimes                         Uxbridge                             10.3 million
Victoria Centre                    Nottingham                           22.9 million
The Potteries                      Stoke-on-Trent                       13.0 million
MetroCentre                        Gateshead                            28.0 million
Eldon Square                       Newcastle                            24.9 million



Our first network installation in Scotland at St James, the premier mall in
Edinburgh, will take place during May 2005.  This will be followed shortly
afterwards by the installation of our screens in the Braehead shopping centre,
Glasgow.  With these two malls added to the network we will be able to offer our
customers a target audience of circa 200 million shoppers a year.



We remain confident that the mall environment presents one of the best
opportunities to develop a premium media product and we are on track to
establishing and owning the lead network in this space.  In recent months we
have made good progress advancing negotiations with other leading malls and
groups. Our objective is to add coverage of key UK cities whilst building a
dominant position amongst the top 50 ranked malls.  This will also deliver the
critical mass that is required to accelerate media adoption in the latter part
of 2005 and through 2006.



It is imperative that we continue to drive expansion of the network and secure
the premium space in our environment. Competitive activity is increasing and
some of the bigger players in the outdoor media sector are recognising the
massive opportunities presented by digital screen technologies. To this end, we
raised an additional #1.92 million (net of expenses) of capital through a
Placing in January 2005 and this is being used to fund further network
expansion.



The product has been well received by all the leading players in the media
industry and once the network was in place we had a number of blue chip brand
advertisers trialling the medium, including Mars, McDonalds, BT, Sony Music, and
Disney Home Video.  In the final quarter of the year we took on our first paying
customers, including major brands such as Camelot for the National Lottery, 3's
mobile services and Warner Bros, while many other major advertisers continued to
trial the system.



The potential benefits of our network to advertisers were highlighted by
research undertaken by IPSOS-RSL Limited, a specialist media and audience
research organisation, during the initial network build phase.  The research
results were highly encouraging for the Group, demonstrating to advertisers that
ScreenFX delivers a very valuable audience to advertisers with high levels of
awareness of the screens and their content.



The key findings of the research project were as follows:

*         Demographics delivered by ScreenFX:

          o  62% ABC1
          o  65% female
          o  51% chief income earners
          o  67% 16 to 44 years old


*         High impact of screens generating positive consumer reaction amongst
          shoppers

          o  Over 50% were aware of the screens
          o  81% thought the screens were "a good idea"
          o  13% stated that the screens directly prompted a decision to purchase.


These findings compare extremely favourably with the impact of traditional 6
sheet posters currently used by the outdoor advertisement industry and highlight
the positive consumer reaction to the proposition and the strong impact of the
screen messaging.



The technology and network has proved to be flexible and robust and is able to
show various advertisements as well as local news relevant to each shopping
centre.  The system also allows ScreenFX to change the advertising reel during a
campaign, allowing advertisers to react to changing events in an efficient and
cost-effective manner.



In November we announced another important milestone in our business development
with a three year agreement with BT Broadcast Services ("BTBS").  This will
underpin the further rollout of our network whilst offering us access to
evolving technologies in our rapidly changing environment.



The market



The general market indicators remain strong with out-of-home media spending
continuing to grow its share of the total market, now accounting for almost 10%
of all media spending in the UK.  This reflects both the fragmentation of TV as
well as changing consumer lifestyle habits. The enormous potential of
out-of-home screen networks is being recognised by all the leading media
agencies and they are forecasting a strong migration of spend towards these
networks through 2006-2008.



Inevitably there are opportunities to expand into new channels, applying our
knowledge and skills in digital media network development, and we are currently
exploring entry routes into several new channels.



BigFX



BigFX provides large banner advertising.  In the first half of the year
resources and personnel were directed to support the digital screen business and
sales demand fell compared to the same period last year.  However, a pick up in
activity in the second half of the year has re-established BigFX within this
niche market, and cemented our position as a provider of quality sites located
in prime locations throughout the UK.  The banner market is currently dominated
by 2 large contractors but we have continued to create a perception within the
media buying fraternity that BigFX offers a real alternative for their client's
needs. We are therefore confident that revenues will build positively again in
the second half of 2005.



People



It is also important that the right management resources are in place to support
our drive towards market leadership.  In this context, we are very pleased that
we have developed a strong leadership team during our launch phase and attracted
some high calibre, experienced professionals to the business during 2004.  The
quality and experience of our management team puts us in a good position to
develop the business in the medium to long term.



Outlook



It is vital we stay ahead of our competition in terms of product development and
technology. To this end we are working hard with our strategic partners and
other key suppliers to test new and improved product offers.  The focus of this
work is to deliver value-added propositions which enhance the consumer
experience: essentially providing the right content in the right format at the
right time.  If we get this product evolution right, the value of our offer will
be enhanced to our property partners, the retail tenants in their malls and our
advertising customers.



We believe our market is going to grow strongly this year as advertisers realise
the benefits of being able to communicate interactively with consumers at the
point when they are ready and able to buy.  We have had the vision to become a
leader in our sector and are now well-positioned to maintain and build our share
of this fast-growing market.



Dave Clark
Chief Executive Officer



ScreenFX plc (formerly Decform plc)
Consolidated profit and loss account
for the period ended 31 December 2004
                                                 Notes

                                                                                                   2004

                                                                                                      #

TURNOVER                                             1                                          342,524

Cost of sales                                                                                 (313,395)


Gross profit                                                                                     29,129

Other operating expenses (net)                       2                                      (2,090,694)


LOSS ON ORDINARY ACTIVITIES BEFORE INTEREST

                                                                                            (2,061,565)

Investment income                                    3                                           47,421



                                                                                            (2,014,144)
Interest payable                                     4                                         (25,638)


LOSS ON ORDINARY ACTIVITIES BEFORE TAXATION          5                                      (2,039,782)

Taxation                                             7                                           19,867


RETAINED LOSS FOR THE PERIOD                        13

                                                                                            (2,019,915)


Earnings per ordinary share - basic                 15                                          (2.10)p
Earnings per ordinary share - diluted               15                                          (2.10)p


The operating loss for the period arises from the Group's continuing operations.


No separate Statement of Total Recognised Gains and Losses has been presented as
all such gains and losses have been dealt with in the Profit and Loss Account.


ScreenFX plc (formerly Decform plc)
Consolidated balance sheet
31 December 2004
                                                                             Notes                2004

                                                                                                     #

FIXED ASSETS
Intangible assets                                                                9            1,178,820
Tangible assets                                                                 10            1,895,234

                                                                                              3,074,054


CURRENT ASSETS
Debtors                                                                                         418,859
Cash at bank and in hand                                                                        666,175

                                                                                              1,085,034

CREDITORS: Amounts falling due within one year                                                (639,562)

NET CURRENT ASSETS                                                                              445,472


TOTAL ASSETS LESS CURRENT LIABILITIES                                                         3,519,526

CREDITORS: Amounts falling due after more than one year                                       (433,988)

                                                                                              3,085,538
CAPITAL AND RESERVES
Called up share capital                                                         12            1,200,000
Share premium account                                                           13            3,905,453
Profit and loss account                                                         13          (2,019,915)

SHAREHOLDERS' FUNDS                                                                           3,085,538



ScreenFX plc (formerly Decform plc)
Company balance sheet
31 December 2004
                                                                               Notes              2004

                                                                                                     #

FIXED ASSETS
Investments                                                                        11           699,996


CURRENT ASSETS
Debtors                                                                                          56,581
Cash at bank and in hand                                                                        441,371

                                                                                                497,952

CREDITORS: Amounts falling due within one year                                                 (38,388)

NET CURRENT ASSETS                                                                              459,564


TOTAL ASSETS LESS CURRENT LIABILITIES                                                         1,159,560

CREDITORS: Amounts falling due after more than one year                                               -

                                                                                              1,159,560


CAPITAL AND RESERVES
Called up share capital                                                            12         1,200,000
Share premium account                                                              13         3,905,453
Profit and loss account                                                            13       (3,945,893)

SHAREHOLDERS' FUNDS                                                                           1,159,560




ScreenFX plc (formerly Decform plc)
Consolidated cash flow statement
for the period ended 31 December 2004
                                                                                  Notes           2004

                                                                                                     #

Cash flow from operating activities                                                  14a    (2,222,653)

Returns on investments and servicing of finance                                      14b         21,783

Taxation                                                                                       (32,463)

Capital expenditure and servicing of finance                                         14b    (1,912,967)


CASH OUTFLOW BEFORE FINANCING                                                               (4,146,300)

Financing                                                                            14b      4,794,781

                                                                                                     --
INCREASE/ (DECREASE) IN CASH IN THE PERIOD                                                      648,481



RECONCILIATION OF NET CASH
                                                                                                  2004

                                                                                                     #
Net cash acquired with subsidiaries                                                              17,694

Increase/(decrease) in cash in the period                                                       648,481


                                                                                                666,175


RECONCILIATION OF NET CASH FLOW TO MOVEMENT IN DEBT
                                                                                                  2004

                                                                                                     
Increase/ (decrease) in cash in the period                                                      648,481

Change in net debt resulting from cash flows                                                  (401,828)

Bank loan repaid                                                                                 12,500


MOVEMENT IN NET DEBT IN PERIOD                                                                  259,153

NET DEBT ACQUIRED                                                                             (275,911)


NET DEBT AT 31 DECEMBER 2004                                                        14         (16,758)




ScreenFX plc (formerly Decform plc)
Accounting policies



Basis of accounting

The financial statements have been prepared under the historical cost convention
and in accordance with applicable accounting standards.



Going concern

The group has incurred a loss of #2m for the period, and has net current assets
at the balance sheet date of #0.4m.  Following a successful fundraising in
January 2005, which raised #2m before expenses, the directors have prepared
projections for the group for the current financial year.  These demonstrate
that the group can continue to meet its liabilities as they fall due for a
period of at least twelve months from the date of signing these financial
statements.  On this basis, the directors consider it appropriate to prepare the
financial statements on a going concern basis.



Basis of consolidation

The consolidated financial statements incorporate those of ScreenFX plc and all
of its subsidiary undertakings for the period. Subsidiaries acquired during the
period are consolidated using the acquisition method. Their results are
incorporated from the date that control passes. The fair value of the shares
issued to acquire the trading subsidiaries was assessed as nominal value.  The
difference between the cost of acquisition of shares in subsidiaries and the
fair value of the separable net assets acquired is capitalised and written off
on a straight line basis over its estimated economic life. All financial
statements are made up to 31 December.



Tangible fixed assets

Fixed assets are stated at historical cost less accumulated depreciation.



Depreciation is provided on all tangible fixed assets at rates calculated to
write each asset down to its estimated residual value evenly over its expected
useful life, as follows:-

I-pods and Plasma Screens                             20% on cost
Computer equipment                                    33% on cost
Fixtures, fittings and office equipment               15% on cost
Motor vehicles                                        25% on cost


Investments

Fixed asset investments are stated at cost less provision for diminution in
value.



Goodwill

Goodwill representing the excess of the purchase price compared with the fair
value of net assets acquired is capitalised and written off evenly over 10 years
as in the opinion of the Directors this represents the period over which the
goodwill is effective.



Research and Development

Research and development expenditure is written off to the profit and loss
account in the period in which it is incurred.



Deferred taxation

Deferred tax is recognised in respect of all timing differences that have
originated but not reversed at the balance sheet date where transactions or
events that result in an obligation to pay more tax in the future or a right to
pay less tax in the future have occurred at the balance sheet date. Timing
differences between the Group's taxable profits and its results as stated in the
financial statements.



Deferred tax is measured at the average tax rates that are expected to apply in
the periods in which timing differences are expected to reverse, based on tax
rates and laws that have been enacted or substantially enacted by the balance
sheet date. Deferred tax is measured on a non-discounted basis.



Leased assets and obligations

Where the company enters into a lease that entails taking substantially all the
risks and rewards of ownerships of an asset, the lease is treated as a finance
lease.  The asset is recorded in the balance sheet as a tangible fixed asset and
is depreciated in accordance with the above depreciation policies.  Future
instalments under such leases, net of finance charges, are included with
creditors.  Rentals payable are apportioned between the finance element, which
is charged to the profit and loss account on a sum of digits basis, and the
capital element which reduces the outstanding obligation for future instalments.



Pension contributions

The amount charged to the profit and loss account in respect of pension costs is
the contributions payable in the year. Differences between contributions payable
in the year and contributions actually paid are shown as either accruals or
prepayments in the balance sheet.



Foreign currency translation

Monetary assets and liabilities denominated in foreign currencies are translated
into sterling at the rates of exchange ruling at the accounting date.
Transactions in foreign currencies are recorded at the rate ruling at the date
of the transaction.

All differences are taken to profit and loss account.



Turnover

The turnover shown in the profit and loss account represents amounts invoiced
during the period, exclusive of value added tax.



ScreenFX plc (formerly Decform plc)

Notes to the financial statements



1   TURNOVER AND PROFIT ON ORDINARY ACTIVITIES BEFORE TAXATION


The Group's turnover and profit before taxation were all derived from its
principal activity, in the United Kingdom.



             Sales originated from the following networks:


                                                                                                  2004
                                                                                                     #

           Banners                                                                              222,637
           Digital network                                                                      118,899
           Other                                                                                    988


                                                                                                342,524

Loss before tax originated from the following business units:

                                                                                                  2004
                                                                                                     #

           Banners                                                                               25,130
           Digital network                                                                  (1,766,528)
           Central costs and amortisation                                                     (298,384)


                                                                                            (2,039,782)



2          OTHER OPERATING EXPENSES (NET)                                                        2004
                                                                                                    #

           Sales and Marketing expenses                                                       566,681
           Product and network development expenses                                           216,051
           Administrative and other expenses                                                  938,342
           Depreciation                                                                       250,657
           Amortisation of goodwill                                                           118,963

                                                                                            2,090,694



3          INVESTMENT INCOME                                                                      2004
                                                                                                     #

           Bank interest receivable                                                              47,421



4        INTEREST PAYABLE                                                                         2004
                                                                                                     #

         Bank loan                                                                                9,171
         Hire purchase and leasing                                                               15,880
         Other interest                                                                             587

                                                                                                 25,638


5        LOSS ON ORDINARY ACTIVITIES                                                               2004
                                                                                                      #
         Loss on ordinary activities before taxation is stated after
         charging:
         Amortisation of intangible fixed assets                                                118,963
         Depreciation and amounts written off tangible fixed assets:
         Charge for the period

         -         owned assets                                                                 197,750

         -         hire purchase and leased assets                                               52,907
         Auditors' remuneration- audit fees                                                      17,100
         Auditors' remuneration- non-audit fees:

             -  further assurance services                                                        7,000
             -  tax compliance                                                                    3,900
             -  tax advisory                                                                     10,684

         Auditor's remuneration for non-audit fees (further assurance
         services) charged

to the share premium account totalled #35,000.


6        EMPLOYEES                                                                               2004
                                                                                                  No.
         The average monthly number of persons (including executive directors) employed
         by the group during the period was:
            Sales and Marketing                                                                      9
            Product and Network development                                                          6
            Other                                                                                   10

                                                                                                    25



                                                                                                  2004                  
                                                                                                     #

          Staff costs for above persons:
             Wages and salaries                                                                 839,111
             Social security costs                                                               98,514
             Other pension costs                                                                 40,669

                                                                                                978,294


6         EMPLOYEES (continued)                                                                   2004
                                                                                                     #
          DIRECTORS' REMUNERATION
          Emoluments                                                                            200,380
          Amounts paid to money purchase pension schemes                                         35,461


          Total emoluments                                                                      235,841


                                                                                                 2004
                                                                                                   No
         The number of directors to whom relevant benefits
         are accruing under money purchase pension schemes was:                                      2



                                                                                                 2004
                                                                                                    #

         Emoluments for qualifying services                                                    100,190
         Company pension scheme contributions to money purchase schemes                         17,731




7          TAXATION
                                                                                                  2004
                                                                                                     #
          Current Tax:
          UK corporation tax at 30% on loss of the period
          Adjustments in respect of previous periods                                          (19,867)

          Total current tax                                                                   (19,867)

          Deferred tax                                                                               -

          Tax on loss on ordinary activities                                                  (19,867)




7       TAXATION (continued)

        TAX RECONCILIATION


         Factors affecting tax charge for the period
                                                                                                  2004
                                                                                                     #
         The current tax charge varies from the standard corporation tax charge for
         the following reasons:

         Loss on ordinary activities before tax                                            (2,039,782)

         Loss on ordinary activities multiplied by the standard rate of corporation          (611,935)
         tax in the UK of 30%.
         Effects of:
         Expenses not deductible for tax purposes
           (primarily goodwill amortisation)                                                   103,570
         Capital allowances in excess of depreciation                                        (161,744)
         Unrelieved tax losses                                                                 670,109
         Adjustment in respect of previous periods                                            (19,867)

         Tax charge/ (credit) for the period                                                  (19,867)




8        RETAINED PROFIT FOR THE PERIOD


As permitted by s230 Companies Act 1985, the company has not presented its own
profit and loss account.  Of the retained loss for the period, a loss of
#3,945,893 is attributable to the activities of the holding company, comprising
a provision on inter-company loans of #3,986,472 and other income of #40,579 .


9        INTANGIBLE FIXED ASSETS

                                                                                              Goodwill

                                                                                                     #
         GROUP
         Cost
         Additions during the period as at 31 December 2004                                  1,297,783




         Charge in the period and as at 31 December 2004                                       118,963

         Net book value
         31 December 2004                                                                    1,178,820



On 18 February 2004 the Group was formed by the acquisition of High Profile UK
Limited and BigFX Limited by ScreenFX.  The consideration was settled by the
issue of 69,999,600 ordinary shares of 1p each in a share for share exchange.



10        TANGIBLE FIXED ASSETS
                                                  Ipods and                     Fixtures,
                                             plasma screens                    fittings &
                                                                  Computer      equipment Motor vehicles
                                                          #      equipment
                                                                                       #               #         Total
                                                                        #
          GROUP                                                                                                      #
          Cost or valuation:
          Acquired with subsidiaries                 24,125         63,475         69,147        184,120        340,867
          Additions                               1,264,427        732,367         36,282         13,076      2,046,152
          Disposals                                       -              -              -      (184,120)      (184,120)


          31 December 2004                        1,288,552        795,842        105,429         13,076      2,202,899



          Depreciation:
          Acquired with subsidiaries                  6,194         31,125         27,361         43,263        107,943
          Charged in the period                     106,671        116,315         18,637          9,034        250,657
          Disposals                                       -              -              -       (50,935)       (50,935)

          31 December 2004                          112,865        147,440         45,998          1,362        307,665


          Net book value
          31 December 2004                        1,175,687        648,402         59,431         11,714      1,895,234



Hire purchase and finance lease agreements


Included within the net book value of #11,714 in respect of motor vehicles is
#11,714 relating to assets held under hire purchase arrangements and included in
the net book value of #1,175,687 is #567,000 relating to assets held under
finance leases.  The depreciation charged in the period in relation to these
assets is #1,362 and #51,545 respectively.


11       FIXED ASSET INVESTMENTS
                                                                                 Shares in subsidiary
                                                                                         undertakings             Total
                                                                                                    #                 #
         COMPANY
         Additions during the period and as at 31 December 2004                               699,996          699,996
                                                                                               _______           ______
                                                                                             

11      FIXED ASSET INVESTMENTS (continued)



       The company holds more than 100% of the equity of the following
       undertakings:


                                            Country of   Class of    Proportion
                                         incorporation    holding      Directly         Nature of business
                                                                           held
          Subsidiary undertakings:
          High Profile UK Limited              England    Ordinary         100% Digital screen advertising
                                                            Shares

          BigFX Limited                        England    Ordinary         100%        Large format banner
                                                            Shares                             advertising

          OutdoorFX                            England    Ordinary         100%                    Dormant

                                                            Shares

The dormant subsidiaries are included at no value in the accounts and are
excluded from consolidation on the grounds of immateriality.


The company holds 100% of the voting rights in all of the subsidiaries listed
above.


Fair value of assets acquired:

                                                                                                     #
         Tangible fixed assets                                                                 232,924
         Trade and other debtors                                                               172,406
         Cash in hand and at bank                                                               17,694
         Bank loan                                                                           (136,250)
         Hire purchase loans                                                                 (157,355)
         Trade and other creditors                                                           (693,901)
         Corporation tax                                                                      (33,305)

         Net liabilities                                                                     (597,787)
         Goodwill                                                                            1,297,783

         Consideration                                                                        #699,996



12        SHARE CAPITAL

                                                                                                                 2004
                                                                                                                    #

          Authorised:
          240,000,000 ordinary shares of 1p each                                                             2,400,000


          Allotted, issued and fully paid:
          120,000,000 ordinary shares of 1p each                                                             1,200,000


During the period ordinary shares were issued as follows:


                                                                            Number        Nominal value   Share premium
                                                                                                      #               #
         Issued at #1                                                            4                    4               -
         Sub-division to 1 p shares                                            396                    -               -
         Issued at 1p                                                   69,999,600              699,996               -
         Issued at 10p                                                  50,000,000              500,000       4,500,000
                                                                        __________           __________      __________
                                                                       120,000,000            1,200,000       4,500,000
                                                                        __________           __________      __________
                                                                                                                   

      The company issued the following shares in the period:



   *  on 10 December 2003 two ordinary shares of #1 each were issued on
      incorporation.  A further two shares of #1 each were issued on 18 February 2004;

   *  on 23 February 2004 the #1 ordinary shares were subdivided into 100
      shares of 1p each;

   *  on 10 March 2004, a total of 69,999,600 shares of 1p each were issued
      as consideration for the acquisition of the company's two subsidiaries;

   *  also on 10 March 2004, 50,000,000 shares of 1p each were issued in a
      placing, raising #5,000,000 before costs.


13       RESERVES                                                                           Share        Profit & Loss

                                                                                          premium              account

                                                                                                #                    #
         GROUP
         Retained loss for the period                                                            -          (2,019,915)
         On issue of shares                                                              4,500,000                    -
         Issue costs                                                                     (594,547)                    -


         31 December 2004                                                                3,905,453          (2,019,915)


         COMPANY
         Retained loss for the period                                                            -          (3,945,893)
         On issue of shares                                                              4,500,000                    -
         Issue costs                                                                     (594,547)                    -


         31 December 2004                                                                3,905,453          (3,945,893)



14         CASH FLOWS                                                                            2004
                                                                                                    #
a          Reconciliation of operating loss to net cash outflow from operating
           activities
           Operating (loss) on ordinary activities                                         (2,061,565)
           Depreciation and amortisation                                                       369,620
           (Increase) in debtors                                                             (227,424)
           (Decrease) in creditors                                                           (303,284)

           Net cash outflow from operating activities                                      (2,222,653)


                                                                                                 2004
                                                                                                    #
b          Analysis of cash flows for headings netted in the cash flow


           Returns on investments and servicing of finance

           Interest received                                                                    47,421
           Interest paid                                                                      (25,638)

           Net cash outflow from returns on investments and servicing of finance

                                                                                                21,783

           Capital expenditure and financial investment

           Purchase of tangible fixed assets                                               (2,046,152)
           Sales of tangible fixed assets                                                      133,185



           Net cash outflow from capital expenditure and financial investment

                                                                                           (1,912,967)
           Financing

           Issue of ordinary share capital                                                   5,000,000
           Issue costs                                                                       (594,547)
           Hire purchase and leasing loans received                                            631,621
           Loans, hire purchase and leases repaid                                            (242,293)


           Net cash inflow from financing                                                    4,794,781



14          CASH FLOWS (continued)

                                                                   Acquired with                   At 31 December 2004
                                                                    Subsidiaries      Cash flow
                                                                                                                        
                                                                              #                #                     #
c           Analysis of net debt                                                              

            Cash in hand and at bank                                      17,694         648,481                666,175

            Debt due within 1 year                                      (43,185)       (205,760)              (248,945)
            Debt due after 1 year                                      (250,420)       (183,568)              (433,988)

                                                                       (293,605)       (389,328)              (682,933)


            Total                                                      (275,911)         259,153               (16,758)


15        EARNINGS PER SHARE



Earnings and the number of shares used in the calculations of earnings per share
are set out below:


                                                                                                 2004
          Basic:
          Loss after tax                                                                  #(2,019,915)
          Weighted average number of shares                                                 97,314,944
          EPS (pence)                                                                           (2.1)p


          Basic and fully diluted earnings are the same due to the loss for
          the period.







                      This information is provided by RNS
            The company news service from the London Stock Exchange
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