Contract win

RNS Number:7640B
Screen FX PLC
21 April 2006




Press Release                                                      21 April 2006




                                  ScreenFX plc



                         ("ScreenFX" or "the Company")



                    New premier shopping centre contract win



ScreenFX plc (AIM:SFX), the digital advertising and communications specialists,
today announces that it has been awarded a six year exclusive contract with
Drakes Circus to supply digital advertising solutions to its recently
redeveloped premier shopping centre.



Drakes Circus, based in Plymouth, is owned by Morgan Stanley Real Estate Fund
and Peninsular and Oriental Steam Navigation Company ("P&O") are the development
managers.  The centre, which offers 51,950 sq m of retail space over two levels,
will be opened in September 2006, and will have a gross development value on
completion of #200 million.



Drakes Circus will provide the first fully covered shopping centre in Plymouth,
with eight major stores and over 48 shops, cafes and restaurants and 1,270
parking spaces.  Marks and Spencer is the anchor tenant and the scheme will
bring approximately 2,000 new jobs to Plymouth.



Under this agreement, ScreenFX will supply ten 63 inch plasma digital
advertising screens and five bespoke info pods throughout the shopping centre.
The new initiative will enable Drakes Circus to further enhance its customer
service by delivering influential advertising campaigns, together with news and
centre information, to its customers.



Graham Corser, Senior Development Surveyor, of Drakes Circus said: "ScreenFX is
very much at the forefront of digital advertising and we are looking forward to
working closely with them to rollout the screens in Drake Circus.  We were
particularly impressed with the technology and services offered by ScreenFX and
we are delighted to include digital advertising in our superb new malls at Drake
Circus.  ScreenFX will further enhance our brand as the leading shopping centre
in the South West".



Commenting on the contract, Dave Clark, Chief Executive, said: "We are delighted
that our network will be included in yet another premium shopping centre.  This
major contract win, our first in the South West region, further highlights the
strong progress we are making towards ScreenFX's objective of becoming the
leading digital screen network in major shopping malls throughout the UK.  The
installations at Drakes Circus will take our annualised audience towards 360
million shoppers and ScreenFX's network now covers 20 major shopping centres
across the UK.  With our critical mass figures growing, we are confident that we
can deliver sustainable long-term revenue growth for our shareholders".



                                    - Ends -



For further information:
ScreenFX plc
David Clark, Chief Executive                           Tel: [phone]
[e-mail]                                               www.screenfx.com



Media enquiries:
Abchurch
Henry Harrison-Topham / Katherine Murphy               Tel: [phone]
[e-mail]                       www.abchurch-group.com





Notes to editors



ScreenFX plc (AIM: SFX) installs digital flat screen advertising display
networks into high footfall destinations, such as shopping centres nationwide to
deliver major brand advertising. The Company also installs digital flat screen
networks in healthcare centres branded as HealthFX and onboard commuter trains
branded as TrainFX.



ScreenFX has signed deals with 19 shopping centres and this yields a footfall of
over 340 million consumers per annum.  ScreenFX is expected to increase the
rollout into further leading malls by the end of 2006.  Through this roll-out
ScreenFX is creating significant barriers to entry for competitors by signing
exclusive long-term contracts (six to ten years) with many of the best shopping
centres in the UK



HealthFX systems have already been installed and are fully operational in eight
NHS locations throughout the UK, and the Company is in final negotiations to
provide similar services for a further four NHS hospitals as well as seven
private hospitals.  Within the private healthcare sector, the first phase of the
installation programme has recently been completed at two private hospitals in
the same group.



TrainFX, the Company's new division designed for transport sector media,
provides state of the art technology for premium marketing opportunities on
commuter trains. TrainFX has recently secured the Central Trains contract
covering the Birmingham commuter train network.  Advanced negotiations with
other major transport groups are in the pipeline.



ScreenFX joined AIM in March 2004.



Further information can be found at: www.screenfx.com


                      This information is provided by RNS
            The company news service from the London Stock Exchange
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